Meredith Kokos

Experience

• 

  Measured Analytics and Insurance (Cyber Insurance)

  SVP, Marketing

  Mar 2023 - Present

  At Measured, we provide more than cyber insurance, we light the path to confidence and security in cyber realms. We offer practical answers and innovative cyber insurance solutions for businesses seeking to manage enterprise cyber risks. Whether it's cybercrime, business interruption, or other malicious activity perpetrated by bad actors, the threats and the financial costs are real and complex. Our aim is to make our customers fluent and confident in integrating financial risk mitigation and cyber risk management into enterprise risk management. Companies want confidence, quantified. Diligence, quantified. Trust, quantified. That is Measured.

  • Launch and drive high-impact initiatives from brand/website redesign to new content creation (white papers, blog content, LinkedIn posts) to email campaigns.
  • Completed rebrand of Measured with branding expert in <4 months: website redesign, marketing materials, new tag line, core values, color palette.
  • Launched 10+ press releases that placed Measured on the "center stage" with AWS, Security Scorecard, and other leading cybersecurity companies. Press releases included new hires/product launches.
  • LinkedIn posts exponentially increased engagement with Measured's content and overall brand awareness. Organically doubled followers in <6 months.
  • Edited/designed innovative white papers focused on topics including "Generative AI Will Transform Cyber Insurance" and others.
  • Developed new processes to increase efficiency across marketing: blog creation, email sends, designs, etc.
  • Own the "top of funnel" experience for key stakeholders through email/online.
• 

  Guaranteed Rate - Guaranteed Rate Insurance

  Head of Marketing

  May 2021 - Feb 2023

  2023 Agent of the Year - Travelers | Progressive Platinum Agency (Top 25 Agency) | Top 100 P & C Agency - Insurance Journey | Guaranteed Rate Insurance is one of the fastest organically growing independent insurance brokerages in the country. Since 2012, we have achieved double-digit growth, year over year, specializing in home, auto, commercial, life, and specialty insurance products. Guaranteed Rate Insurance is committed to serving its customers like no other company in the FinTech space and becoming a top brokerage in the insurance industry. Our strong culture and brand, national footprint, and our passionate team is what sets us apart. Our team is dedicated to delivering the highest quality customer experience. Guaranteed Rate Insurance was established in 2008 by Guaranteed Rate, Inc. President and CEO Victor Ciardelli. We offer an unmatched value proposition to our customers, our referral partners, and our team members. Our unique business model allows us to consistently achieve new heights and consistently redefine excellence all centered around the customer. As a national insurance brokerage, Guaranteed Rate Insurance serves customers in all 50 states and represents over 50 top-rated insurance carriers. We understand that it is our job to listen, to be proactive, and to act quickly with purpose. We are experts in our industry taking a consultative approach to sales and service, adding value, and creating a trusted partnership with our carriers and our customers.

  • Drove growth through broad range of customer touchpoints (via DTC and sales team) – print collateral, email, digital, and website optimization.
  • Partnered with leading insurance carriers - Progressive, Nationwide, Lemonade, Hippo, etc., to engage with Guaranteed Rate's customers and find the best insurance policies.
  • Marketing efforts grew "direct to consumer" (DTC) insurance from 0% to 25+% of business via email acquisition/retention efforts, content and paid channels.
  • Drove double-digit growth of prospect and customer engagement through email outreach program and customer journeys (Salesforce Marketing Cloud).
  • Launched website redesign for GuaranteedRateInsurance.com.
  • Launched new blog and accelerated content production via writers/editor.
  • Launched company's first Referral and Review Platform via Birdeye.
• 

  Clearsurance

  Chief Marketing Officer

  Aug 2019 - Mar 2021

  Clearsurance is dedicated to helping customers save on insurance Clearsurance was founded in 2016 by insurance professional Michael Crowe to simplify insurance shopping with customer-generated reviews, ratings, and other customer-focused data. Mike was quickly joined by a team of technology and insurance professionals who believed buying insurance shouldn't be confusing with or without the advice of an agent. The Clearsurance website was launched in December 2016. The team was unsure if people would care enough about insurance to share their experiences. However, within twelve months, more than 50,000 people had taken the time to review and share their insurance experiences. The result was more than the Clearsurance team hoped for — a transparent, customer-powered platform for real people to learn about and buy insurance including auto, home, and renters, with helpful information about pet and life insurance, too. As of early 2021, Clearsurance came under the ownership of 360 Quote LLC. The mission hasn’t changed — helping real people save on insurance by giving them a transparent and authentic platform to share their insurance experiences. The voices of real customers should inform your insurance choices. Clearsurance aggregates and analyzes reviews and ratings of insurance companies and policies posted online by shoppers like you. In fact, recommendations are based on over 150,000 authentic reviews by insurance buyers and use big-data analysis to rank the companies by policy. To show you how reliable the rankings are, we also share the number of customer reviews analyzed to arrive at the rankings.

  • Successful sale of company to a Private Equity firm during Covid19 (January 2021).
  • 3x+ increase in CTR and conversion rates through site optimization.
  • Developed content strategy to grow organic search traffic by 200%+ YOY.
  • Drove exponential growth of paid media traffic and conversions through ideation, creation, optimization of Facebook campaigns – branding, retargeting, conversion campaigns. Managed agency and self-ran ads.
  • Drove growth through digital campaigns, content production/SEO, and site optimization. Direct to Consumer.
  • Brand redesign and collaboration with expert designers for best outcomes.