Nathalie Couet

Experience

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  Innovation Asset Collective

  Marketing & GTM Advisor

  Jan 2026 - Present

  IAC is a Canadian not-for-profit that helps cleantech innovators protect, leverage, and commercialize their intellectual property.

  • Developing and executing full go-to-market strategy across channel development, partner outreach, audience development, and content distribution — with a focus on Canadian cleantech IP and innovation research.
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  Gamotech

  Commercial Consultant

  Dec 2025 - Present

  Gamotech is a Canadian manufacturer specializing in work truck and auxiliary power electrification; helping fleet operators and municipalities decarbonize heavy-duty and utility vehicle operations.

  • Building the commercial foundation from the ground up: ICP definition, sales infrastructure, and pipeline architecture across municipal and private fleet markets in Québec, Ontario, and the Maritimes.
  • Developing channel strategy and sequencing for US municipal market entry.

• Foresta Energy

  Commercial Consultant

  May 2025 - Present

  Foresta is an EV charging software provider helping operators manage, optimize, and scale their charging infrastructure.

  • Leading go-to-market strategy and commercial infrastructure development, bringing prior deep sector experience from the EV charging space to bear on a software-native growth challenge.
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  Hydrogen Innovation Pte Ltd

  Chief Marketing Officer

  Aug 2024 - Present

  Hyd-Gen is Singapore-based startup that designs and manufactures efficient and innovative green hydrogen electrolyzer systems & components, enabling industries and governments to transition to self-sufficient and cost effective clean energy, reducing their carbon footprint while increasing their production autonomy.

  • Defined the quarterly and annual brand marketing strategy
  • Develop the RevOps strategy and optimize processes
  • Created and mentored sales & marketing team
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  Mobis Accelerator

  Mentor / Coach

  Jul 2024 - Present

  The Mobis Accelerator is a sustainability-focused accelerator, with a particular emphasis on sustainable mobility.

  • Responsible for mentoring multiple early-stage startups in the sustainable mobility space.

• ACET

  Head Coach

  May 2024 - Present

  ACET is Canada's premier quantum technology accelerator.

  • Responsible for coaching and mentoring multiple startup founders in the quantum technology space
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  Couët Strategic Advisors

  Founder & Principal

  Jan 2024 - Present

  Couët Strategic Advisors is a go-to-market consulting firm for the impact-driven start-up and scale-up. We know that businesses can be both a force for good and a profitable endeavor, and we're there to enable you to bring your products to market efficiently and sustainably. We are passionate about innovative and socially & environmentally responsible businesses; our raison d'être is using our marketing and business strategy skills to their benefit.

  • Advises founders and executives of impact-driven startups on developing and mentoring internal teams.
  • Creates comprehensive go-to-market strategies for startups to penetrate new markets or launch new products.
  • Supports startups and scaleups in their growth, developing cohesive brand and marketing strategies.
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  Rhetorik

  Fractional Head of Marketing

  Feb 2024 - Mar 2025

  Rhetorik sets the standard for usability in market intelligence. Our professional and company data is normalized, translated, validated, and easily accessible through a single source. The bottom line? You can spend less time cleaning data and more time growing your business.

  • Developed and executed multiple new product launches
  • Launched new brand website
  • Brought in-house multiple functions, such as paid media, content creation, and design
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  Kaleido Growth

  Director of Marketing Operations

  Jan 2021 - Dec 2023

  As industry pioneers, we have been leading the way in education savings since 1964, and contributed to introducing the registered education savings plan (RESP). This is our area of expertise and we know it inside out.

  • I transformed the existing traditional marketing team into a high-performing digital team. In just over 2 years, and with a less than 25% increase in overall budget, I grew lead-generation results by over 1,500%.
  • I directed the implementation of a sales and marketing automation techstack, overhauling and streamlining business operations across all divisions.
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  Flo/Addénergie

  Director, Content and Digital Performance

  Jun 2019 - May 2020

  With a seamless network of easy-to-use EV charging stations and a complete portfolio of dependable solutions, FLO is dedicated to keeping you moving. At FLO, our mission is to help overcome climate change and accelerate the adoption of electric vehicles by offering the best EV charging experience.

  • I created and grew a new performance & content marketing team, eliminated dependency on external agencies, and cut $300K in costs within the first year.
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  Dashthis

  Communications, Content Marketing, and Partnerships Manager

  Jan 2016 - May 2019

  DashThis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data. We're the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every day.

  • I grew the marketing team from a one-woman-show to a 9-person team, responsible for a 1,300% revenue growth over less than 3 years.
  • I led the development of DashThis’ new branding, website, and multiple high-profile corporate partnerships.
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  Editions Pratico-Pratiques

  Editor-in-Chief

  Feb 2014 - Jan 2016

  An independant publishing house and marketing agency, Pratico-Pratiques is specialized in creating content within the cooking, gardening, and home decor space.

  • Oversaw a 50% + increase in readership YoY – content elected most relevant when compared to the market competition by the Print Measurement Bureau (2014)