Nathalie Couet

Experience

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  Couët Strategic Advisors

  Founder & Principal

  Jan 2024 - Present

  Couët Strategic Advisors is a go-to-market consulting firm for the impact-driven start-up and scale-up. We know that businesses can be both a force for good and a profitable endeavor, and we're there to enable you to bring your products to market efficiently and sustainably. We are passionate about innovative and socially & environmentally responsible businesses; our raison d'être is using our marketing and business strategy skills to their benefit.

  • Advises founders and executives of impact-driven startups on developing and mentoring internal teams.
  • Creates comprehensive go-to-market strategies for startups to penetrate new markets or launch new products.
  • Supports startups and scaleups in their growth, developing cohesive brand and marketing strategies.
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  Kaleido Growth

  Director of Marketing Operations

  Jan 2021 - Dec 2023

  As industry pioneers, we have been leading the way in education savings since 1964, and contributed to introducing the registered education savings plan (RESP). This is our area of expertise and we know it inside out.

  • I transformed the existing traditional marketing team into a high-performing digital team. In just over 2 years, and with a less than 25% increase in overall budget, I grew lead-generation results by over 1,500%.
  • I directed the implementation of a sales and marketing automation techstack, overhauling and streamlining business operations across all divisions.
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  Flo/Addénergie

  Director, Content and Digital Performance

  Jun 2019 - May 2020

  With a seamless network of easy-to-use EV charging stations and a complete portfolio of dependable solutions, FLO is dedicated to keeping you moving. At FLO, our mission is to help overcome climate change and accelerate the adoption of electric vehicles by offering the best EV charging experience.

  • I created and grew a new performance & content marketing team, eliminated dependency on external agencies, and cut $300K in costs within the first year.
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  Dashthis

  Communications, Content Marketing, and Partnerships Manager

  Jan 2016 - May 2019

  DashThis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data. We're the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every day.

  • I grew the marketing team from a one-woman-show to a 9-person team, responsible for a 1,300% revenue growth over less than 3 years.
  • I led the development of DashThis’ new branding, website, and multiple high-profile corporate partnerships.
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  Editions Pratico-Pratiques

  Editor-in-Chief

  Feb 2014 - Jan 2016

  An independant publishing house and marketing agency, Pratico-Pratiques is specialized in creating content within the cooking, gardening, and home decor space.

  • Oversaw a 50% + increase in readership YoY – content elected most relevant when compared to the market competition by the Print Measurement Bureau (2014)