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Marketing leader | Go-to-market strategy development | Data-driven, with creative penchant
Born and raised in the United States, to Canadian and French parents, I have lived and worked in the US, the UK, and now Canada. Graduating with a degree in bioanthropology and archaeogenetics, I have an appreciation of science that translates into a logical approach to my work and a deep love of the outdoors in my personal life. My marketing career has spanned print media, Saas, tech, and finance.
My projects now include seed-round to series-B phase startups, primarily in the technology and Saas…
Oversaw a 1,500% increase in lead-generation for financial institution (Kaleido Growth)https://www.kaleido.ca/en/
Kaleido Growth has been leading the way in education savings since 1964, and contributed to introducing the registered education savings plan (RESP).
Created new Content & Performance Marketing team for EV-Tech leader (FLO) - cut $300k in yearly costs & increased lead-genhttps://www.flo.com/en-ca/
FLO is a North American leader in electric vehicle charging, offering a selection of reliable EV charging stations and a coast-to-coast network with 98% uptime.
Led and developed MarkOps team responsible for 1,300% growth over 3 years for Saas (DashThis)https://dashthis.com/
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Couët Strategic Advisors
Founder & Principal
Jan 2024 - Present
Couët Strategic Advisors is a go-to-market consulting firm for the impact-driven start-up and scale-up. We know that businesses can be both a force for good and a profitable endeavor, and we're there to enable you to bring your products to market efficiently and sustainably. We are passionate about innovative and socially & environmentally responsible businesses; our raison d'être is using our marketing and business strategy skills to their benefit.
- Advises founders and executives of impact-driven startups on developing and mentoring internal teams.
- Creates comprehensive go-to-market strategies for startups to penetrate new markets or launch new products.
- Supports startups and scaleups in their growth, developing cohesive brand and marketing strategies.
Director of Marketing Operations
Jan 2021 - Dec 2023
As industry pioneers, we have been leading the way in education savings since 1964, and contributed to introducing the registered education savings plan (RESP). This is our area of expertise and we know it inside out.
- I transformed the existing traditional marketing team into a high-performing digital team. In just over 2 years, and with a less than 25% increase in overall budget, I grew lead-generation results by over 1,500%.
- I directed the implementation of a sales and marketing automation techstack, overhauling and streamlining business operations across all divisions.
Director, Content and Digital Performance
Jun 2019 - May 2020
With a seamless network of easy-to-use EV charging stations and a complete portfolio of dependable solutions, FLO is dedicated to keeping you moving. At FLO, our mission is to help overcome climate change and accelerate the adoption of electric vehicles by offering the best EV charging experience.
- I created and grew a new performance & content marketing team, eliminated dependency on external agencies, and cut $300K in costs within the first year.
Communications, Content Marketing, and Partnerships Manager
Jan 2016 - May 2019
DashThis helps digital marketers and agencies everywhere by providing an awesome, easy-to-use and attractive dashboard tool so that marketers can stop wasting time gathering data, and instead do what they do best: make decisions based on that data. We're the power behind thousands of reporting dashboards created by and delivered for agencies and digital marketers every day.
- I grew the marketing team from a one-woman-show to a 9-person team, responsible for a 1,300% revenue growth over less than 3 years.
- I led the development of DashThis’ new branding, website, and multiple high-profile corporate partnerships.
Feb 2014 - Jan 2016
An independant publishing house and marketing agency, Pratico-Pratiques is specialized in creating content within the cooking, gardening, and home decor space.
- Oversaw a 50% + increase in readership YoY – content elected most relevant when compared to the market competition by the Print Measurement Bureau (2014)
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