Rachel Brandenberger

Building brands and experiences for being well.


Rachel is a full stack, strategic designer with over 10 years of experience building brands, businesses, and experiences from the ground up.  


Early in her career, Rachel worked with international communities to explore the ways indigenous art might find a home in mainstream fashion and interiors. At Doblin (now part of Deloitte Digital), she deployed design research and visual design for the benefit of clients as large as the Department of Veterans Affairs, leading to work that served …

Rachel Brandenberger

Work

Experience

  • Paradigm Park

    Paradigm Park

    Founder & Creative Director

    Jun 2020 - Present

    A research-driven, human-led creative studio that designs spaces, products, and experiences to enhance collective health and wellbeing.

    • Fractional Head of Design for WellTheory, a health tech startup combining lifestyle medicine, community care, and personalized insights from health data to help reverse autoimmune disease.
    • Fractional Head of Design for BluByrd, a health tech startup streamlining surgical scheduling. Led design research, brand strategy, brand identity development, experience design, and product design.
  • Poolside

    Poolside

    Co-Founder, VP of Product & Design

    Jan 2018 - Apr 2020

    Reimagining recruiting and retention in the restaurant industry.

    • Led all aspects of design across the organization, including research, prototyping, product and brand design, and design strategy.
    • Grew product user base to 120 paying restaurants and 20k+ restaurant talent.
    • Hired, led, and collaborated with a multidisciplinary team of eleven — across engineering, marketing, sales, and customer success.
  • Doblin (Now Deloitte Digital)

    Doblin (Now Deloitte Digital)

    Design Consultant

    Jan 2016 - Jan 2018

    Global innovators working at the intersection of human-centered design, research and business strategy to help organizations imagine and build new businesses.

    • Sole communication designer for The Welcome Kit — a resource distributed to over one million Veterans through the Department of Veterans Affairs.
    • Finalist for the Service Design Network’s Service Design Award (Public Sector) for work on The Welcome Kit (2017).

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