Art Director
• Evolve brand identity within a modernizing healthcare fintech environment while ensuring enterprise consistency. • Built the company’s first Segment Marketing Creative Toolkits, enabling scalable, self-service marketing execution. • Led creative process transformation initiatives resulting in record ad engagement performance.
Founder
Expert in evaluating internal creative team dynamics, procedures, and results, pinpointing pivotal opportunities, and deploying effective strategies that elevate the efficiency and impact of creative teams.
Global Creative Director
• Directed global brand and marketing creative across 165 countries. • Rebuilt team structure and implemented workflow automation to modernize operations. • Led distributed creative teams across North America, Europe, Asia, and Australia.
Creative Director
• Built and scaled an agile creative department supporting multi-channel national campaigns. • Increased annual creative output by 300% through workflow redesign. • Established DAM systems and in-house photography operations during $1B+ revenue growth phase.
Creative Director
• Led and scaled a 40-person cross-functional creative team. • Delivered data-driven campaigns generating +42% foot traffic, +23% digital engagement, and +28% annual sales growth. • Overhauled production workflows and national retail creative standards.
Graphic Designer
• Spearheaded the design overhaul for the Museum’s extensive rebranding campaign • Pioneered the design direction for the Space Odyssey permanent exhibit, overseeing the creation and deployment of all associated marketing materials • Initiated and executed the Museum’s inaugural digital way-finding initiative, enhancing visitor navigation and experience
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