Scott Robinette

Experience

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  Tinkner Design

  Founder & COO

  May 2016 - Present

  Specializing in assessing in-house creative team structure, process and output, we quickly identifying key opportunities and implementing proven solutions to increase efficiency and efficacy. With tight processes in place, we move to create meaningful content for out clients' increasingly diverse and savvy audiences.

  • Define and implement hyper-efficient creative structure and process
  • Develop comprehensive creative strategies and content
  • Deliver experiences that engage audiences in their varying spaces
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  Ria Money Transfer

  Global Creative Director

  Jan 2022 - Jul 2023

  Ria Money Transfer, a business segment of Euronet Worldwide, Inc. (NASDAQ: EEFT), delivers innovative financial services including fast, secure, and affordable global money transfers to millions of customers along with currency exchange, mobile top-up, bill payment and check cashing services, offering a reliable omnichannel experience. The company is steadfast in its commitment to serve its customers and the communities in which they live, opening ways for a better everyday life. Founded in 1987, the company has grown from a single storefront in New York City, to become one of the largest money transfer companies worldwide, with more than 490,000 locations and presence in 160+ countries around the world. Social Media Disclosure: Ria Money Transfer is a service of Continental Exchange Solutions, Inc., NMLS ID 920968. License status can be viewed at www.nmlsconsumeraccess.org. The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Continental Exchange Solutions, Inc., NMLS ID 920968 at 1100 North Eutaw Street, Ste. 611, Baltimore, MD 21201, phone 888-784-0136.

  • Built, developed, nurtured ridiculously capable creative teams in LA, Denver, Madrid, Sydney and Malaysia
  • Responsible for developing, implementing and approving brand/marketing collateral, across all channels, spanning 165 countries
  • Established and maintained brand consistency on a global scale
  • Reshaped a historically flat creative team structure, introducing new job titles that, for the first time, afforded upward mobility on the creative team
  • Sourced, pitched and implemented revolutionary tools and processes, redefining the entire creative workflow
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  Elixinol

  Creative Director

  Oct 2021 - Feb 2022

  At Elixinol, our mission is simple. Improve the quality of people’s lives through the power of cannabinoids. Yes, it’s a tall order. But we have the knowledge and experience to deliver. We are champions of hemp. And we have been for more than 25 years. We embarked on this important journey decades ago. And for the past five years, we’ve focused our efforts on the science, research and development of world-class cannabinoid products. We distribute our products globally in North and South America, throughout Europe, Asia and the Pacific Region. Elixinol’s parent company EXL (elixinolglobal.com) is publicly traded on the Australian Securities Exchange and on the U.S. OTC (ASX:EXL, OTC:ELLXF). https://www.elixinol.com/

  • Led a nimble creative team producing all marketing collateral for an Australian-based CBD organization
  • Streamlined processes
  • Revamped brand creative, introducing a cleaner, more colorful presentation yielding more engaging experiences
  • Established and managed brand consistency across all collateral/channels
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  Natural Grocers by Vitamin Cottage

  Assoc. Creative Director

  Jul 2017 - Jan 2021

  For more than 60 years, Natural Grocers has combined the affordability of natural groceries and supplements with free health and nutrition education. Our industry leading standards are never compromised in order to empower our community. Our mission is shared through providing a selection of more than 30,000 natural and organic groceries, supplements, body care and household products as well as free science-based literature, nutritional counseling, and educational cooking demonstrations led by enthusiastic, knowledgeable employees. Providing access to accurate nutrition information and the highest quality natural products is why we exist. If you appreciate a passion for an affordable, nutritious diet and empowering others to wellness through nutrition education, you belong on the good4u crew! The good4u Revolution is here, grow with us in a blossoming green industry.

  • Assembled, developed and led a nimble creative team responsible for creating and implementing all brand and marketing collateral across all marketing channels.
  • Drove creative and alignment of brand and seasonal campaigns, events and initiatives across all major marketing channels
  • Influential contributor to the company’s most successful year to date, surpassing $1B in sales
  • 300% increase in marketing collateral output 2018-2019
  • Rebuilt the entire creative team & processes
  • Identified, pitched and establishing the company’s first food photography department and photo process including additional head count, studio design and fabrication and photography gear
  • Interviewed, pitched and implemented a company-first digital asset management system
  • Lead creative brainstorm and discovery sessions
  • Pitched new creative concepts to leadership team
  • Tight integration with outside agencies from social to experiential
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  Sports Authority

  Creative Director

  Jan 2006 - Jun 2016

  Sports Authority, headquartered in Denver, CO, is the one of the leading full-line sporting goods retailer in the United States, operating over 450 stores in 45 states. We have a rich history, dating back almost a century, of being an industry leader in providing a wide assortment of quality brand name products. Our customers are passionate about the sports they pursue—they want to run faster, jump higher, hit the ball harder, carry their team to victory, and more. We know where they are coming from, and the team members that we attract and hire share their same passions. We are dedicated to providing our customers with the best shopping experience possible by consistently providing great brands at great values. We are dedicated to increasing that value by providing industry-leading customer service and product knowledge. We are dedicated to you, and helping you take your game to the next level. If this is what you have been looking for in your career, then you’ve come to the right place! To learn about open positions within Sports Authority, please go to jobs.sportsauthority.com and apply online.

  • Led a robust, 40-person team of art directors, designers, production artists, copywriters, editors, photographers, stylists and a digital asset manager
  • Spearheaded primary focus on creative development and implementation of brand strategy, seasonal campaigns, lifestyle and product photography direction, copy direction, in-store navigation and experience, team building and development
  • Strategically grew the creative department from 18 to 40 individuals, capable of impactful, industry-shaping campaign development and implementation across all marketing channels
  • Researched, selected and interfaced with several outside ad agencies
  • Allied strategic leadership to define and implement both creative and production processes
  • Produced data-driven campaigns, resulting in a +42% increase in foot traffic, +23% increase in digital engagement, translating to a +28% increase in sales YoY
  • Developed brand guidelines, seasonal color palettes, launch collateral, interior and exterior store design and experiential elements for a boutique sporting goods concept, SA Elite, focusing on high-performance footwear and apparel
  • Established on-location and in-studio photography process
  • Directed on-location and in-studio photo shoots
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  Denver Museum of Nature & Science

  Graphic Designer

  Feb 2000 - Feb 2005

  Mission Be a catalyst! Ignite our community’s passion for nature and science. Vision The Denver Museum of Nature & Science envisions an empowered community that loves, understands, and protects our natural world. Core Values •We love science. •We are curious, creative, and playful. •We cultivate relationships with each other, diverse communities, the environment, and for our future. •We think critically and act with empathy.

  • Developed, pitched and produced all marketing collateral for permanent and temporary exhibits, outreach programming and way-finding
  • Lead designer on the Museum’s massive re-branding efforts
  • Lead designer on the Space Odyssey permanent exhibit, developing and
  • implementing all marketing and on-site collateral
  • Lead designer for all Gates Planetarium launch collateral
  • Spearheaded and implemented the Museum’s first digital way-finding initiative