Rebecca Berkowitz

Experience

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  Woof

  Interim VP of Brand & Marketing

  Dec 2023 - Jun 2024

  Woof is an innovative dog-care brand, selling dog products, including enrichment toys, supplements and treats. The brand's mission is to make dog life easier, providing multitasking toys that satisfy both playtime and wellness.

  • Transformed Woof into a prominent wellness brand for dogs by developing and implementing a comprehensive brand messaging and architecture strategy
  • Achieved a substantial 4x revenue surge and enhanced conversion rates by 25% through strategic actions
  • Oversaw the end-to-end go-to-market process for innovative wellness products, encompassing marketing strategy, creative development, channel deployment, and thorough analysis
  • Initiated and led the company's first PR and influencer program, connecting with an audience exceeding 15 million users
  • Managed comprehensive marketing operations, overseeing teams in brand, communications, and CRM, and fostering partnerships across creative, growth, and operational departments
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  Elastique

  Fractional Head of Brand & Marketing

  Aug 2023 - Dec 2023

  Elastique is fashion meets wellness. Non-toxic compression activewear is paired with patented MicroPerle beads to promote lymphatic drainage, muscle recovery, and immunity.

  • Managed end-to-end marketing functions encompassing PR, influencer, affiliate, community, social media, paid digital, CRM, eCommerce, to consistently drive brand awareness, sales growth and retention
  • Established and executed a comprehensive cross-channel marketing strategy for a groundbreaking activewear product, resulting in a 56% revenue surge and 81% traffic boost
  • Identified and closed brand awareness gaps through rapid onboarding of social, PR, and influencer collaborators, expanding brand presence efficiently
  • Managed a team of in-house and freelance marketers and creatives, ensuring cohesive project delivery and team growth
  • Enhanced brand identity to resonate with core values and mission, improving brand recognition and fostering customer loyalty
• 

  Pvolve

  Director of Brand Strategy and Marketing

  Apr 2018 - Jun 2023

  Pvolve is a science-led fitness method that pairs low-impact functional movement and patented resistance equipment to strengthen, sculpt and restore the body without the wear and tear of high-impact exercise. Rooted in expertise and guided by its Clinical Advisory Board and certified trainers, Pvolve promises to help you break a sweat, but not your body.

  • Drove a 125% increase in overall revenue and a 73% renewal rate through successful cross-channel marketing initiatives.
  • Spearheaded re-branding efforts, collaborating with founder and creative team to establish an aesthetic and tonality that aligned with the brand's ethos and mission, generating five dedicated press pieces during the launch week and an 8% immediate increase in conversion rate.
  • Attained 61% increase in sign-ups within first two weeks of launch of first-to-market cycle synching program as part of marketplace repositioning around women’s health, obtaining 2x surge in cross-channel engagement.
  • Successfully repositioned the brand's core message in the marketplace from a vanity-focused workout to an intelligent fitness method that supports your body inside and out
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  VOGUE

  Account Manager

  Dec 2015 - Apr 2019

  For 118 years, Vogue has been America’s cultural barometer, putting fashion in the context of the larger world we live in- how we dress, live, socialize; what we eat, listen to, watch; who leads and inspires us.

  • Elevated revenue for account list across Fashion, Beauty, Technology and Lifestyle verticals up to 43% year over year
  • Created and optimized integrated campaigns in collaboration with sales, editorial, and creative teams by leveraging insights and metrics to measure brand awareness, engagement, and conversion performance.
  • Analyzed campaign performance metrics to identify actionable insights and opportunities for improvement, while guiding development of future marketing tactics, creative concepts, and budget allocation.
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  MODCo Media

  Digital Sales Planner

  Jul 2014 - Dec 2015

  MODCO stands for My Own Damn Company. MODCo doesn't just buy media, they help clients invest in a positive return. MODCo's enjoyed helping build billion dollar brands for over three decades.

  • Collaborated with team to support the planning and execution of brand and performance campaigns across various digital and social platforms, including conducting research and analysis, identifying target audiences, and developing effective messaging and creative concepts.
  • Developed comprehensive brand strategy, marketing insights, creative concepts, and budget recommendations aligned with client's objectives, historical performance, and competitive landscape.