Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Rizala Carrington
Full-stack Fractional CMO, CGO and CRO expert
Work
Optimize Financial Education Platform
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#0fb6dcefbc3c4916a7f9fd53ad9a57a0I worked with Public Square / Finacy to help optimize their acquisition plan as well as optimize their onboarding automation. This led to 74.9% decrease in CPA and 248.2% increase in their CTR.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- FB Engagement Ad
- Creative, copy, and brand advertising overhaul
- Email Marketing Onboarding Automation Strategy
- Landing Page Conversion Rate Optimization
Optimize Artisan Subscription Box
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#1fd9bbc34135454fa4f87819c76a9a99I worked with Artza to help optimize their paid acquisition plan as well as set up their email marketing automation, which lead to 21% decrease in CAC and 17.5% increase in lead to buyer conversion rate.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- Launched Several Email Marketing Automation
- Conversion Rate Optimization
3x Fintech Platform In 6 Weeks
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#fbea035e5acc4d60ae59b4c79ccc2befWith my first 6 weeks of taking the position at Thrive Saving I was able to increase subscriber growth by 3x. I also reduced the Paid CPA by 80%, the blended CPA by 98%, and I increased landing page conversion by 500%.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- Launched Several Email Marketing Automation
- Landing Page Conversion Rate Optimization
- Launched Marketing Campaign with Viral Boost
- Activated nano/micro ambassadors
Experience
Startupstudio1.com
Startup Growth Consultant
Oct 2011 - Present
We build and execute dynamic growth marketing strategies for early-stage startups and SMBs.
- Top 8 Finalist for the 2022 Impact Award out of 1,500+ nominations
- 16 Case Studies and 30+ Testimonials
Related Blog Posts
How to Hire a CMO for Transformative Growth: 8 Key Strategies What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
Similar Members
Hazel Quimpo - Leadership
- Fractional CMO
- Project Management
- Automation
- Marketing
Optimizing content teams with AI, automations and ChatGPT for Marketing.
Michael Frank - Start-up Ventures
- Business strategy
- Competitive Analysis
- Connecting People
- Corporate Development
Startup Growth Guy / Wantrepreneur
Rob Rozicki - Leadership
- Advisor
- Team Building
- #strategy
- Go-To-Market Strategies & Implementation
Scale Up Marketer
Send me Talent
Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.
