Rizala C.

Los Angeles, CA, USA

Full-stack Fractional CMO, CGO and CRO expert

I am a full-stack executive growth marketer specializing in performance marketing, lifecycle marketing, and CRO.


I have over 12+yr of experience with both B2C and B2B early stage SMBs and tech startups.


Check out my 16 case studies here and 30+ testimonials here.

Rizala C.

Testimonials

  • Rizala and I worked together at Thrive Savings (Techstars Western Union 2020) and she took the marketing engagement for the company up massively in a short time. She's a joy to work with, as well as very smart and quick. Rizala is an expert in digital marketing, lead generation, PPC and business development.

    JB

    Justin Bean

    Interm/fractional CTO, Thrive Savings

Work

  • Optimize Financial Education Platform

    Optimize Financial Education Platform

    I worked with Public Square / Finacy to help optimize their acquisition plan as well as optimize their onboarding automation. This led to 74.9% decrease in CPA and 248.2% increase in their CTR.


    HOW I DID IT: 

    • Spearheaded Paid Ads Optimization 
    • FB Engagement Ad
    • Creative, copy, and brand advertising overhaul
    • Email Marketing Onboarding Automation Strategy 
    • Landing Page Conversion Rate Optimization 


    notion.so
  • Optimize Artisan Subscription Box


    I worked with Artza to help optimize their paid acquisition plan as well as set up their email marketing automation, which lead to 21% decrease in CAC and 17.5% increase in lead to buyer conversion rate. 


    HOW I DID IT: 


    • Spearheaded Paid Ads Optimization 
    • Launched Several Email Marketing Automation
    • Conversion Rate Optimization 


    notion.so
  • 3x Fintech Platform In 6 Weeks

    With my first 6 weeks of taking the position at Thrive Saving I was able to increase subscriber growth by 3x. I also reduced the Paid CPA by 80%, the blended CPA by 98%, and I increased landing page conversion by 500%.


    HOW I DID IT: 


    • Spearheaded Paid Ads Optimization 
    • Launched Several Email Marketing Automation
    • Landing Page Conversion Rate Optimization 
    • Launched Marketing Campaign with Viral Boost
    • Activated nano/micro ambassadors
    notion.so

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