- Vibe CodingMarketing
What 'vibe marketing' means, why it's trending, and how brands use it, with real examples. Plus how to hire a fractional marketer to run it.
Rizala Carrington
Los Angeles, CA, USA
Full-stack Fractional CMO, CGO and CRO expert
Testimonials
Rizala and I worked together at Thrive Savings (Techstars Western Union 2020) and she took the marketing engagement for the company up massively in a short time. She's a joy to work with, as well as very smart and quick. Rizala is an expert in digital marketing, lead generation, PPC and business development.
JB Justin Bean
Interm/fractional CTO, Thrive Savings
Work
Optimize Financial Education Platform
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#0fb6dcefbc3c4916a7f9fd53ad9a57a0I worked with Public Square / Finacy to help optimize their acquisition plan as well as optimize their onboarding automation. This led to 74.9% decrease in CPA and 248.2% increase in their CTR.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- FB Engagement Ad
- Creative, copy, and brand advertising overhaul
- Email Marketing Onboarding Automation Strategy
- Landing Page Conversion Rate Optimization
Optimize Artisan Subscription Box
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#1fd9bbc34135454fa4f87819c76a9a99I worked with Artza to help optimize their paid acquisition plan as well as set up their email marketing automation, which lead to 21% decrease in CAC and 17.5% increase in lead to buyer conversion rate.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- Launched Several Email Marketing Automation
- Conversion Rate Optimization
3x Fintech Platform In 6 Weeks
https://www.notion.so/marketing-vip/Rizala-s-Case-Studies-e533301a94d14fa686b538af87e6b2cd?pvs=4#fbea035e5acc4d60ae59b4c79ccc2befWith my first 6 weeks of taking the position at Thrive Saving I was able to increase subscriber growth by 3x. I also reduced the Paid CPA by 80%, the blended CPA by 98%, and I increased landing page conversion by 500%.
HOW I DID IT:
- Spearheaded Paid Ads Optimization
- Launched Several Email Marketing Automation
- Landing Page Conversion Rate Optimization
- Launched Marketing Campaign with Viral Boost
- Activated nano/micro ambassadors
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