Rita Martinez

Health tech product leader supporting early-stage teams

I’m an entrepreneurial product builder and operator with a health tech and social impact focus. I have 10+ years of full-time experience working at early-stage startups and consulting with global companies.

As a fractional product leader, I offer results-focused product management support for early-stage founders and teams. Before my fractional work, I was the founding head of product for a VC-backed primary care company, leading digital experience apps serving thousands of patients in NYC. Previ…

Rita  Martinez



  • Reside Health

    Reside Health

    Founding Head of Product

    Mar 2021 - Oct 2023

    • Joined founder/CEO as third employee to launch practices + execute growth tactics and campaigns + launch patient-facing products and partnerships
  • Accolade, Inc.

    Accolade, Inc.

    Product Lead, Platform and Partner Ecosystem

    Mar 2019 - Mar 2021

    • Partnered with Product leadership to launch new offering with small and medium-sized businesses
    • Partnered with Product team to design and implement partner integrations with enterprise customers
  • Wellpass



    Dec 2015 - Aug 2018

    • Led product marketing campaigns with 25+ health plans
    • Led product team through multiple acquisitions and managed integration strategy
  • Rabin Martin

    Rabin Martin


    Feb 2013 - Nov 2015

    • Part of three-person team responsible for communications strategy for Merck's signature CSR initiative

Similar Members

  • Will Rocklin profile image
    Will Rocklin
    1. Advisor
    2. Leadership
    3. Team Building
    4. Product Strategy
    5. #strategy
    fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)
  • Adam Casson profile image
    Adam Casson
    1. Advisor
    2. Product
    3. Product Strategy
    4. Go-To-Market Strategies & Implementation
    5. Product Market Fit
    Product leader, 4x founder in health tech
  • Rob Shapiro profile image
    Rob Shapiro
    1. VP of Product
    2. Team Building
    3. Advisor
    4. Product
    5. Product Strategy
    Product leader and operator with experience scaling from 0 to growth stage

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