Discover what makes a great CPO, their key responsibilities, necessary skills, and innovative hiring models for your business's growth.
Rita Martinez
Health tech product leader supporting early-stage teams
I’m an entrepreneurial product builder and operator with a health tech and social impact focus. I have 10+ years of full-time experience working at early-stage startups and consulting with global companies.
As a fractional product leader, I offer results-focused product management support for early-stage founders and teams. Before my fractional work, I was the founding head of product for a VC-backed primary care company, leading digital experience apps serving thousands of patients in NYC. Previ…
Work
- https://www.reside.health/
Reside Health is a seed-stage company delivering a hybrid care model for primary, wellness and specialty services.
Led product vision, strategy, goal-setting, roadmap, and product execution for a six-person team. Owned digital experience for multiple primary care practices and enabled new patient acquisition, service bookings, payments, in-app messaging, and lab results.
- https://www.accolade.com/
Accolade is a B2B healthcare company working to improve the benefits member experience
Directly managed new product solution from conception to launch, growing Accolade's first small business line from 0 to 50K new members in the first two years. Product manager for partner integrations team responsible for launching partnered solutions with enterprise customers.
Wellpass (owned by Virgin Pulse)
https://www.virginpulse.com/solutions/texting-programs/Wellpass (owned by Virgin Pulse) is a late-stage PE-backed health activation platform reaching 100 million people around the world.
Led client operations and product development team of 15 people, focused on delivering platform scaling enhancements that enabled launch of text-based health programs to ~2M Medicaid members.
Experience
Reside Health
Founding Head of Product
Mar 2021 - Oct 2023
- Joined founder/CEO as third employee to launch practices + execute growth tactics and campaigns + launch patient-facing products and partnerships
Accolade, Inc.
Product Lead, Platform and Partner Ecosystem
Mar 2019 - Mar 2021
- Partnered with Product leadership to launch new offering with small and medium-sized businesses
- Partnered with Product team to design and implement partner integrations with enterprise customers
Wellpass
Director
Dec 2015 - Aug 2018
- Led product marketing campaigns with 25+ health plans
- Led product team through multiple acquisitions and managed integration strategy
Rabin Martin
Consultant
Feb 2013 - Nov 2015
- Part of three-person team responsible for communications strategy for Merck's signature CSR initiative
Related Blog Posts
What Does a Chief Product Officer Do? (Roles, Salary, How to Hire)
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Will Rocklin - Advisor
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fCPO (ex-Google, ex-Square, ex-Sequoia backed Head of Product)
Adam Casson - Advisor
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Product leader, 4x founder in health tech
Rob Shapiro - VP of Product
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Product leader and operator with experience scaling from 0 to growth stage
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