Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
Rob Rozicki
Scale Up Marketer
I love to build and lead best-in-class marketing functions that result in explosive growth. I'm a passionate, customer-focused, and forward-thinking B2B marketing executive with a knack for driving global demand, crafting creative brand strategies, and fostering product innovation to fuel rapid company growth. As a people-oriented and entrepreneurial leader, I thrive on collaborating with senior sales leaders, boards, and venture capitalists to rally support for marketing strategies, introduce cutting-edge technologies, seize new business prospects, and ignite transformative change within organizations.
Work
Rob Rozicki
https://rozicki.comI love to build and lead best-in-class marketing functions that result in explosive growth. I'm a passionate, customer-focused, and forward-thinking B2B marketing executive with a knack for driving global demand, crafting creative brand strategies, and fostering product innovation to fuel rapid company growth. As a people-oriented and entrepreneurial leader, I thrive on collaborating with senior sales leaders, boards, and venture capitalists to rally support for marketing strategies, introduce cutting-edge technologies, seize new business prospects, and ignite transformative change within organizations.
Experience
Flowx.ai
Vice President Marketing
Sep 2023 - Feb 2024
FlowX is a leading provider of AI-enhanced application modernization solutions, dedicated to expediting the digital transformation journey for global financial institutions. Through its innovative solutions, clients realize swift ROI, substantial cost savings, and unlock new revenue opportunities. Recently, FlowX secured the largest Series A funding round for enterprise software over the past two years.
- Updated messaging and positioning for organzation
- Created marketing infrastructure to support growth
- Launch customer advisory board
- Re-launched company website
Dataiku
Vice President Marketing
Sep 2018 - Mar 2023
- Built and led North America & LATAM world-class marketing team for $230M ARR enterprise AI platform leader from 1 to 20 life-cycle marketers. - Supported exponential customer growth to over 600 customers and 10% on the Forbes Global 2000 list with innovative and customer centric B2B entperise marketing strategies. - Drove triple digit expansion into US, Canada and LATAM through regional focused marketing demand generation and awarness initiatives. - Increased brand awareness in North America of French-founded startup over 4 years to top 3 leader position in Enterprise AI Platform category leveraging our Everyday AI positioning. - Maintained 100%+ YoY funnel growth as the company moved up-market in the enterprise, during the global pandemic, aggressive competitors, and slowing global markets. - Developed, created, and launched Dataiku’s first multi-channel brand campaign across Television, OOH, Radio, Digital, and Print channels to accelerate our TAM penetration as the market leader in Enterprise AI generating 1 Billion impressions and over 1 Million new website visitors in six months. - Launched industry leading digital and live event experiences across markets and verticals, providing thought leadership, insights and training to users, community, customers, and prospects.
- Built and led North America & LATAM world-class marketing team
- Leader of 20 life-cycle marketers
- Exponential customer growth to over 600 customers and 10% on the Forbes Global 2000
- Maintained 100%+ YoY funnel growth
Percolate Inc.
Marketing Director
May 2017 - Sep 2018
- Increased brand awareness through a variety of marketing campaigns, including thought leadership content, social media engagement, and event marketing. - Generated exponentially growing pipeline through innovative and brand-forward omni-channel marketing campaigns. - Launched the Percolate Content Academy, an online resource for marketers offering courses on a variety of topics. - Partnered with leading marketing organizations to reach a wider audience and share expertise with ideal customers. - Launched and managed global multi-series branded content marketing conferences that attracted over 1,000 executives and decision-makers.
- Increased brand awareness
- Generated exponentially growing pipeline
- Launched the Percolate Content Academy
- Launched and managed global multi-series branded content marketing conferences
Related Blog Posts
How to Hire a CMO for Transformative Growth: 8 Key Strategies What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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