Rob R.

FlowX is a leading provider of AI-enhanced application modernization solutions, dedicated to expediting the digital transformation journey for global financial institutions. Through its innovative solutions, clients realize swift ROI, substantial cost savings, and unlock new revenue opportunities. Recently, FlowX secured the largest Series A funding round for enterprise software over the past two years.

• Updated messaging and positioning for organzation
• Created marketing infrastructure to support growth
• Launch customer advisory board
• Re-launched company website

- Built and led North America & LATAM world-class marketing team for $230M ARR enterprise AI platform leader from 1 to 20 life-cycle marketers. - Supported exponential customer growth to over 600 customers and 10% on the Forbes Global 2000 list with innovative and customer centric B2B entperise marketing strategies. - Drove triple digit expansion into US, Canada and LATAM through regional focused marketing demand generation and awarness initiatives. - Increased brand awareness in North America of French-founded startup over 4 years to top 3 leader position in Enterprise AI Platform category leveraging our Everyday AI positioning. - Maintained 100%+ YoY funnel growth as the company moved up-market in the enterprise, during the global pandemic, aggressive competitors, and slowing global markets. - Developed, created, and launched Dataiku’s first multi-channel brand campaign across Television, OOH, Radio, Digital, and Print channels to accelerate our TAM penetration as the market leader in Enterprise AI generating 1 Billion impressions and over 1 Million new website visitors in six months. - Launched industry leading digital and live event experiences across markets and verticals, providing thought leadership, insights and training to users, community, customers, and prospects.

• Built and led North America & LATAM world-class marketing team
• Leader of 20 life-cycle marketers
• Exponential customer growth to over 600 customers and 10% on the Forbes Global 2000
• Maintained 100%+ YoY funnel growth

- Increased brand awareness through a variety of marketing campaigns, including thought leadership content, social media engagement, and event marketing. - Generated exponentially growing pipeline through innovative and brand-forward omni-channel marketing campaigns. - Launched the Percolate Content Academy, an online resource for marketers offering courses on a variety of topics. - Partnered with leading marketing organizations to reach a wider audience and share expertise with ideal customers. - Launched and managed global multi-series branded content marketing conferences that attracted over 1,000 executives and decision-makers.

• Increased brand awareness
• Generated exponentially growing pipeline
• Launched the Percolate Content Academy
• Launched and managed global multi-series branded content marketing conferences