Ryan Anderson

Experience

• Proper Tack

  Fractional CMO

  Sep 2021 - Present

  Offering Fractional CMO services to startups who have raised their first significant round of funding and are ready to start deploying marketing dollars. I specialize in building out marketing infrastructure and systems, and helping companies take that knowledge in-house and hire for long-term success.

  • Created and executed Switchyards' ($10M raised) GTM playbook for new market expansion → switchyards.com
  • Reduced Reframe's ($14M raised) paid search CAC by 50% while ramping up volume across channels → joinreframeapp.com
  • Designed Capital on Tap's ($100M raised) marketing strategy for expanding into the US market → capitalontap.com

• Georgia Votes

  Principal

  Sep 2017 - Present

  A non-partisan early voting data website that takes publicly available early voting information and organizes it in a way that's useful.

  • Created www.georgiavotes.com to track, analyze and report on election data in Georgia.
  • Cited in multiple publications including New York Times, Wall Street Journal, CNN, FiveThirtyEight, Atlanta Journal-Constitution, Georgia Public Broadcasting, and NPR.
• 

  Techstars

  Mentor

  Jun 2019 - Dec 2022

  The worldwide network that helps entrepreneurs succeed.

  • Help small companies become big ones.
  • RentCheck, Treasure Card, Punchlist, Corra Health and many more
• 

  FortyFour

  Director of Performance Marketing & Analytics

  Oct 2014 - Aug 2021

  A multidisciplinary agency passionate about creating solutions that add value to your business and connect consumers with your brand. We are creatives, we are technologist, we are thinkers, we are problem solvers, we are a full service digital agency that takes projects from concept to launch. We are small, agile and responsive to the unique requirements of our clients and their projects. We are driven by delivering compelling experiences across a wide spectrum of digital platforms.

  • Built and led the marketing and analytics practice for FortyFour from inception through acquisition.
  • Oversaw all marketing activities for clients including Coca-Cola, Mars, Fiserv, COX Enterprises, and Georgia-Pacific.
• 

  Scoutmob

  Head of Analytics

  Aug 2013 - Oct 2014

  Scoutmob was your home for inspired goods and gifts crafted exclusively by independent makers. This unique online store offers a lifestyle brand experience featuring products sourced exclusively from over 1,000 crafters, artisans and independent makers across the US.

  • Grew monthly program revenue 200% over 6 months through cohort analysis and custom targeting.
  • Created company's first LTV model, combining all business lines broken out by acquisition channel and first product.
• 

  Better World Books

  Sales and Marketing Analyst

  Feb 2011 - Sep 2013

  Better World Books is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation, Book-for-Book™. Each sale generates funds for literacy and education initiatives in the UK, US, and around the world. Since its launch in 2003, Better World Books has raised close to $29 million for libraries and literacy, donated almost 27 million books and reused or recycled more than 326 million books.

  • Worked in a variety of roles with one of the world's largest online used book retailers, and a founding B-Corp member, to increase sales as well as social/environmental impact.
• 

  FlatWorld

  Marketing

  Apr 2009 - Aug 2009

  Digital-first college textbook publisher committed to building a strong position in the college textbook market by expanding access to high quality, affordable content.

  • For my summer MBA internship I searched out a startup that I would be passionate about, and ended up working with an incredibly talented group of people at a first-of-its-kind open source college textbook publisher.