Seth F.

Fractional product leader and builder

I help innovative companies build winning products from zero-to-one.

My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. I then worked with a variety of tech startups including Lucid Software before I moved to Seattle to work for Amazon. I was at Amazon for 5+ years and built new products within Kindle, Amazon Devices/Alexa, as well as an AI-powered workplace learning platform. I've been exclusively working as a fractional PM since 2021 and have worked with companies like Ribbon Home, OpenComp, Packsmith, Plaey, and many others.

Data, technology, and design serve as the three foundational pillars of my skillset. I have hands-on experience as a designer, a data analyst, and a developer which gives me context and empathy required to be a successful and resourceful product leader.

I draw inspiration from the beautiful PNW and outdoor sports including skiing, mountain biking, surfing, and wing foiling.

I'm currently open to fractional product roles.

Hire Seth

Figma Founder Enterprise Software Ecommerce Product Strategy Jira Chief Product Officer Growth Marketing

Fractional CPO rates

Work

AI shopping assistant concept for lululemon

gamma.app

I led a team to build an AI powered (GPT-4) shopping assistant for lululemon. It's trained to answer product questions, give personalized recommendations (leverages customer data), help with fit/sizing, comparisons, store policies, etc. It's trained to respond in lululemon's brand voice, and will not generate off-topic content.

Chief Product Officer

Experience

Sep 2021 — Present

Chairlift Product Studio

Founder & Fractional Product Leader

Working with startups as a fractional product leader, and hacking away at indie projects.

Led product for Ribbon Home's (Series C: acquired 2023) mobile app as a fractional PM
Led product for a zero-to-one build for OpenComp (series A) as a fractional PM
Worked with a number of other venture funded clients on product strategy, finding product market fit, and building world class experiences

Mar 2020 — Aug 2021

Amazon

Senior Product Manager

Enterprise learning platform with a mission to reinvent workplace learning through AI/ML based skill measurement and recommendations.

Led product from zero-to-one
Scaled worldwide and got over 200,000 users in 3 months

Oct 2018 — Mar 2020

Amazon

Product Manager

Innovation PM for the Amazon Devices/Alexa team. I led discovery on strategic new products and features focused on growing the Devices business.

Presented opportunities worth over XXM including Alexa integration with the Amazon.com shopping experience
Shipped new features and experiments across customer reviews, personalization, the mobile detail page, and automated marketing resulting in XM incremental devices sales and 5+ headcount saved

Oct 2017 — Oct 2018

Amazon

Product Marketing Manager

Customer engagement for Amazon Devices/Alexa to drive activation, ongoing usage and retention.

Owned customer engagement strategy for 15+ devices
Increased registrations and engagement through personalized messaging journeys with events tied to customer behavior

May 2016 — Sep 2017

Amazon

Financial Analyst

Supported the worldwide Kindle Content business with reporting, and analyses including P&L.

Defined metrics and built automated reporting for the Prime Reading launch in the US, UK & DE.
Identified and proposed growth opportunities, and eliminated 30+ weekly hours of manual processes.

May 2015 — Aug 2015

Lucid Software

Marketing & Product

Lucid (LucidChart & LucidSpark) is a visual collaboration suite that helps teams see and build the future. I wore many hats on the Lucid marketing team when the company had < 100 employees.

New product offering in the education space that has done XXM
Growth experiments leading to double digit increases in key metrics

Jan 2014 — Mar 2020

E-commerce startup founder

Founder/Advisor

Had fun launching Kickstarters and building e-commerce businesses.

Launched two successful Kickstarter campaigns
Founded and advised multiple DTC and Amazon e-commerce businesses

Seth F.

Fractional product leader and builder

Work

AI shopping assistant concept for lululemon