Fractional recruiting gives you access to exceptional talent at reduced costs. Learn how fractional talent can benefit your company and how to hire them.
Seth Ferguson
Fractional product leader and builder
I help innovative companies build winning products from zero-to-one.
My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. I then worked with a variety of tech startups including Lucid Software before I moved to Seattle to work for Amazon. I was at Amazon for 5+ years and built new products within Kindle, Amazon Devices/Alexa, as well as an AI-powered workplace learning platform. I've been exclusively working as a fractional PM since 20…
Work
AI shopping assistant concept for lululemon
https://gamma.app/docs/ATeam-GenAI-Hackathon-l0848ltckgdm5hr?mode=docI led a team to build an AI powered (GPT-4) shopping assistant for lululemon. It's trained to answer product questions, give personalized recommendations (leverages customer data), help with fit/sizing, comparisons, store policies, etc. It's trained to respond in lululemon's brand voice, and will not generate off-topic content.
Experience
Chairlift Product Studio
Founder & Fractional Product Leader
Sep 2021 - Present
Working with startups as a fractional product leader, and hacking away at indie projects.
- Led product for Ribbon Home's (Series C: acquired 2023) mobile app as a fractional PM
- Led product for a zero-to-one build for OpenComp (series A) as a fractional PM
- Worked with a number of other venture funded clients on product strategy, finding product market fit, and building world class experiences
Amazon
Senior Product Manager
Mar 2020 - Aug 2021
Enterprise learning platform with a mission to reinvent workplace learning through AI/ML based skill measurement and recommendations.
- Led product from zero-to-one
- Scaled worldwide and got over 200,000 users in 3 months
Amazon
Product Manager
Oct 2018 - Mar 2020
Innovation PM for the Amazon Devices/Alexa team. I led discovery on strategic new products and features focused on growing the Devices business.
- Presented opportunities worth over XXM including Alexa integration with the Amazon.com shopping experience
- Shipped new features and experiments across customer reviews, personalization, the mobile detail page, and automated marketing resulting in XM incremental devices sales and 5+ headcount saved
Amazon
Product Marketing Manager
Oct 2017 - Oct 2018
Customer engagement for Amazon Devices/Alexa to drive activation, ongoing usage and retention.
- Owned customer engagement strategy for 15+ devices
- Increased registrations and engagement through personalized messaging journeys with events tied to customer behavior
Amazon
Financial Analyst
May 2016 - Sep 2017
Supported the worldwide Kindle Content business with reporting, and analyses including P&L.
- Defined metrics and built automated reporting for the Prime Reading launch in the US, UK & DE.
- Identified and proposed growth opportunities, and eliminated 30+ weekly hours of manual processes.
Lucid Software
Marketing & Product
May 2015 - Aug 2015
Lucid (LucidChart & LucidSpark) is a visual collaboration suite that helps teams see and build the future. I wore many hats on the Lucid marketing team when the company had < 100 employees.
- New product offering in the education space that has done XXM
- Growth experiments leading to double digit increases in key metrics
E-commerce startup founder
Founder/Advisor
Jan 2014 - Mar 2020
Had fun launching Kickstarters and building e-commerce businesses.
- Launched two successful Kickstarter campaigns
- Founded and advised multiple DTC and Amazon e-commerce businesses
Related Blog Posts
How Fractional Recruiting Can Accelerate Your Company’s Growth Chief Product Officer (CPO) Job Description & Template Discover the main responsibilities of a Chief Product Officer (CPO) and get a practical CPO job description template. Find out about CPO salaries and the best way to hire one.
What Is a Fractional Executive? 8 Benefits + How To Hire Learn about fractional executives, the different types (including fractional CEOs), the benefits of hiring one, and how to hire the best fractional executives.
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