Discover the main responsibilities of a Chief Product Officer (CPO) and get a practical CPO job description template. Find out about CPO salaries and the best way to hire one.
Seth Ferguson
Fractional product leader and builder
I help innovative companies build winning products from zero-to-one.
My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. I then worked with a variety of tech startups including Lucid Software before I moved to Seattle to work for Amazon. I was at Amazon for 5+ years and built new products within Kindle, Amazon Devices/Alexa, as well as an AI-powered workplace learning platform. I've been exclusively working as a fractional PM since 20…
Work
AI shopping assistant concept for lululemon
https://gamma.app/docs/ATeam-GenAI-Hackathon-l0848ltckgdm5hr?mode=docI led a team to build an AI powered (GPT-4) shopping assistant for lululemon. It's trained to answer product questions, give personalized recommendations (leverages customer data), help with fit/sizing, comparisons, store policies, etc. It's trained to respond in lululemon's brand voice, and will not generate off-topic content.
Experience
Chairlift Product Studio
Founder & Fractional Product Leader
Sep 2021 - Present
Working with startups as a fractional product leader, and hacking away at indie projects.
- Led product for Ribbon Home's (Series C: acquired 2023) mobile app as a fractional PM
- Led product for a zero-to-one build for OpenComp (series A) as a fractional PM
- Worked with a number of other venture funded clients on product strategy, finding product market fit, and building world class experiences
Amazon
Senior Product Manager
Mar 2020 - Aug 2021
Enterprise learning platform with a mission to reinvent workplace learning through AI/ML based skill measurement and recommendations.
- Led product from zero-to-one
- Scaled worldwide and got over 200,000 users in 3 months
Amazon
Product Manager
Oct 2018 - Mar 2020
Innovation PM for the Amazon Devices/Alexa team. I led discovery on strategic new products and features focused on growing the Devices business.
- Presented opportunities worth over XXM including Alexa integration with the Amazon.com shopping experience
- Shipped new features and experiments across customer reviews, personalization, the mobile detail page, and automated marketing resulting in XM incremental devices sales and 5+ headcount saved
Amazon
Product Marketing Manager
Oct 2017 - Oct 2018
Customer engagement for Amazon Devices/Alexa to drive activation, ongoing usage and retention.
- Owned customer engagement strategy for 15+ devices
- Increased registrations and engagement through personalized messaging journeys with events tied to customer behavior
Amazon
Financial Analyst
May 2016 - Sep 2017
Supported the worldwide Kindle Content business with reporting, and analyses including P&L.
- Defined metrics and built automated reporting for the Prime Reading launch in the US, UK & DE.
- Identified and proposed growth opportunities, and eliminated 30+ weekly hours of manual processes.
Lucid Software
Marketing & Product
May 2015 - Aug 2015
Lucid (LucidChart & LucidSpark) is a visual collaboration suite that helps teams see and build the future. I wore many hats on the Lucid marketing team when the company had < 100 employees.
- New product offering in the education space that has done XXM
- Growth experiments leading to double digit increases in key metrics
E-commerce startup founder
Founder/Advisor
Jan 2014 - Mar 2020
Had fun launching Kickstarters and building e-commerce businesses.
- Launched two successful Kickstarter campaigns
- Founded and advised multiple DTC and Amazon e-commerce businesses
Related Blog Posts
Chief Product Officer (CPO) Job Description & Template What Does a Chief Product Officer Do? (Roles, Salary, How to Hire) Discover what makes a great CPO, their key responsibilities, necessary skills, and innovative hiring models for your business's growth.
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