Seth Ferguson

  1. Product
  2. Product Strategy
  3. Growth
  4. Advisor
  5. Prototyping
  6. Customer Discovery
  7. UX design

Fractional product leader and builder

I help innovative companies build winning products from zero-to-one.


My passion for building was sparked in 2014 when I launched my first Kickstarter campaign and e-commerce business. I then worked with a variety of tech startups including Lucid Software before I moved to Seattle to work for Amazon. I was at Amazon for 5+ years and built new products within Kindle, Amazon Devices/Alexa, as well as an AI-powered workplace learning platform. I've been exclusively working as a fractional PM since 20…

  1. Figma
    Figma
  2. Jira
    Jira
  3. Google Sheets
    Google Sheets
  4. JavaScript
    JavaScript
  5. Google Analytics
    Google Analytics
  6. Asana
    Asana
  7. Zapier
    Zapier
  8. Notion
    Notion
Seth Ferguson

Work

  • AI shopping assistant concept for lululemon

    AI shopping assistant concept for lululemon

    • Product Leader

    I led a team to build an AI powered (GPT-4) shopping assistant for lululemon. It's trained to answer product questions, give personalized recommendations (leverages customer data), help with fit/sizing, comparisons, store policies, etc. It's trained to respond in lululemon's brand voice, and will not generate off-topic content.

    https://gamma.app/docs/ATeam-GenAI-Hackathon-l0848ltckgdm5hr?mode=doc

Experience

  • Chairlift Product Studio

    Chairlift Product Studio

    Founder & Fractional Product Leader

    Sep 2021 - Present

    Working with startups as a fractional product leader, and hacking away at indie projects.

    • Led product for Ribbon Home's (Series C: acquired 2023) mobile app as a fractional PM
    • Led product for a zero-to-one build for OpenComp (series A) as a fractional PM
    • Worked with a number of other venture funded clients on product strategy, finding product market fit, and building world class experiences
  • Amazon

    Amazon

    Senior Product Manager

    Mar 2020 - Aug 2021

    Enterprise learning platform with a mission to reinvent workplace learning through AI/ML based skill measurement and recommendations.

    • Led product from zero-to-one
    • Scaled worldwide and got over 200,000 users in 3 months
  • Amazon

    Amazon

    Product Manager

    Oct 2018 - Mar 2020

    Innovation PM for the Amazon Devices/Alexa team. I led discovery on strategic new products and features focused on growing the Devices business.

    • Presented opportunities worth over XXM including Alexa integration with the Amazon.com shopping experience
    • Shipped new features and experiments across customer reviews, personalization, the mobile detail page, and automated marketing resulting in XM incremental devices sales and 5+ headcount saved
  • Amazon

    Amazon

    Product Marketing Manager

    Oct 2017 - Oct 2018

    Customer engagement for Amazon Devices/Alexa to drive activation, ongoing usage and retention.

    • Owned customer engagement strategy for 15+ devices
    • Increased registrations and engagement through personalized messaging journeys with events tied to customer behavior
  • Amazon

    Amazon

    Financial Analyst

    May 2016 - Sep 2017

    Supported the worldwide Kindle Content business with reporting, and analyses including P&L.

    • Defined metrics and built automated reporting for the Prime Reading launch in the US, UK & DE.
    • Identified and proposed growth opportunities, and eliminated 30+ weekly hours of manual processes.
  • Lucid Software

    Lucid Software

    Marketing & Product

    May 2015 - Aug 2015

    Lucid (LucidChart & LucidSpark) is a visual collaboration suite that helps teams see and build the future. I wore many hats on the Lucid marketing team when the company had < 100 employees.

    • New product offering in the education space that has done XXM
    • Growth experiments leading to double digit increases in key metrics
  • E-commerce startup founder

    Founder/Advisor

    Jan 2014 - Mar 2020

    Had fun launching Kickstarters and building e-commerce businesses.

    • Launched two successful Kickstarter campaigns
    • Founded and advised multiple DTC and Amazon e-commerce businesses

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    Kate Callahan
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    Sharad Mangalick
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