Shan Liu

Founding designer at Rah Rah, built complex SaaS mobile app from concept to market within 2 years

I am a product design leader with a fine art background. My expertise lies in guiding early-stage startups (e.g. Rah Rah) through the process of translating conceptual ideas into market-ready products, establishing a robust design framework.

I have worked on projects with companies like MetLife and with artists like Daniel Arsham.

I live in Austin and love traveling in RV.

I'm open to fractional product design and product management roles.

Shan Liu



  • Rah Rah

    Rah Rah

    Director of Product Design

    Apr 2019 - Jan 2022

    A mobile-first community engagement SaaS platform, designed to help students navigate the complexity of campus life.

    • Built the design foundation; managed highly demanding and complex design projects
    • Managed product roadmap to balance internal and external timelines
    • Partnered with Engineering and BizDev to roll out product at 4 institutions
  • AdvisorEngine


    Product Designer

    Dec 2017 - Feb 2019

    Wealth management platform that offers a complete set of solutions for independent financial advisors.

    • Took lead of AdvisorEngine's Client Portal UX design improvements

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