Tyler Simmons

Experience

• TMS Fractional

  Founder and Principal

  May 2023 - Present

  TMS Fractional is a sole operator fractional sales and consulting business helping B2B companies build and execute their sales and go to market strategy. As founder and principal, Tyler Simmons takes a hands on approach and partners with his clients to define goals and targets, build strategy for short term success and long term sustainability. Working across sectors in government, logistics, advertising, food, financial data, and tech, Tyler brings a customized approach to each client while tapping into experience from his roles in the past and companies who he supports.

  • Launched a government market research tool, building GTM strategy, positioning, pitch and pipeline, and bringing the initial deals to completion.
  • Built the GTM strategy for a logistics solution helping parcel shippers save money. Built partnerships and executed sales strategy to build a strong pipeline, positioning, and sustainable growth plan.
  • Developed positioning and strategy for an adtech platform focused on cannabis marketing. Conducted market research and built company positioning to speak effectively to the cannabis market.
  • Conducted a strategic market assessment for an ESG financial data company, researching market trends, potential market gaps and opportunities, and delivering strategic insight and ideas for product growth.
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  Too Good to Go

  Head of Us Enterprise Key Accounts

  Aug 2021 - Apr 2023

  Too Good To Go is a marketplace for good. Helping businesses reduce food waste and engaging consumers to take action to help the planet.

  • Developed Enterprise go to market strategy, pitch, collateral, and hired team to build a base for growth in the US for the marketplace.
  • Grew the enterprise revenue and customer base by 4x in 1 year
  • Was the public voice of Too Good To Go US, speaking on panels, podcasts, television interviews, and written press. Was an expert on food waste and the business value of reducing it.
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  Bowery Farming

  Director of Business Development

  Jun 2020 - Aug 2021

  Bowery Farming is the leading indoor vertical farming company, innovating the agriculture industry for a more adaptable, climate resilient future.

  • Closed 10+ distribution deals for Bowery products across traditional grocery, online grocery, meal kits, and food service.
  • Built expansion strategy for US growth, analyzing grocer footprint, competitor landscape, utility and real estate pricing and availability, and consumer interest to prioritize US markets.
  • Customer management focused on product sell through, fulfillment metrics, quality, and marketing and promotion opportunities. Grew Amazon order volume 2X in 12 months.
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  Foursquare

  Managing Director, APAC

  Jun 2018 - Jun 2020

  Foursquare is the leading location data company in the world, providing location solutions for marketers, brands, and technologies around the globe.

  • Grew APAC business by 2X to over $6MM in ARR with a team of 4.
  • Led business development across Asian continent, navigating business deals in Japan, Korea, China, HK, Souteast Asia, and ANZ.
  • Created go to market plan, scoring market opportunity and potential customers, building region specific collateral, speaking in PR, TV, and radio.
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  Foursquare

  Sr. Director of Strategy and Partnerships

  Jan 2015 - Jun 2018

  • Led strategy, and operations for advertising products and helped drive 3.5X revenue growth over 3 years. Built sales infrastructure and performance tracking
  • Oversaw 3 teams within the business unit – media buying, sales operations, and business strategy and partnerships. Managed team of 8 and built goals tied into company revenue growth and career growth.
  • Established foundation with vendors, partners, and sales strategy to build $70M+ annual revenue advertising business