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Fractional Senior AEO Strategist

Marketing Strategist

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and formative assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment and intervention products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. All of our programs provide teachers with powerful tools that help them understand and respond to the needs of their students. Today, Amplify serves more than 10 million students in all 50 states.

A pioneer in K–12 education, Amplify partners with educators to make learning rigorous and riveting for all students.


A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.
  
  
Amplify is seeking an experienced marketing contractor to spearhead our Answer Engine Optimization (AEO) strategy and serve as a key liaison between departments. This senior-level role requires a strategic thinker with extensive marketing experience who can drive cross-functional collaboration, manage complex projects, and position Amplify as a trusted source for AI-powered search engines and conversational AI systems.
  
  
****Strategic Leadership****

- With help from Performance Marketing leaders, develop and execute a comprehensive AEO strategy to optimize content for AI systems (ChatGPT, Google's SGE, etc.)
- Ensure Amplify becomes the authoritative source that AI engines cite when answering user questions
- Provide strategic recommendations on LLM-friendly content formatting and structured data implementation

****Project Management****

- In coordination with Project Management, lead end-to-end project management for AEO content optimization initiatives
- Create project timelines, milestones, and deliverables for content restructuring
- Coordinate resources across multiple teams and stakeholders
- Track progress and provide regular updates to leadership

****Agency Partnership****

- Identify, evaluate, and recommend an AEO specialists or digital marketing agency
- Lead agency selection process including RFP development and vendor presentations
- Onboard and manage agency relationships focused on AI-optimization expertise
- Ensure agency deliverables meet quality standards and align with AEO best practices

****Content & Technical Optimization****

- With internal teams, guide implementation of clear headings, structured data, and authoritative content formats
- Ensure content directly answers user questions in AI-friendly formats
- Monitor performance in featured snippets and AI-generated responses
- Collaborate on technical implementations that enhance AI discoverability

**Required Qualifications**

- 12+ years of marketing experience with progression to senior manager level
- Proven curiosity and understanding of Answer Engine Optimization (AEO), SEO, and content optimization for AI systems
- Understanding of how AI systems like ChatGPT and Google's SGE consume and cite content
- Strong project management skills with experience leading cross-functional initiatives
- Experience managing agency relationships and vendor selection processes
- Excellent communication and stakeholder management abilities
- Data-driven approach with strong analytical skills

**Preferred Qualifications**

- Background in content marketing and authoritative content creation
- Knowledge of LLM-friendly formatting techniques and conversational AI optimization
- Experience with AI-powered search analytics and performance measurement
- Previous contractor/consultant experience in digital marketing
- Understanding of featured snippets, knowledge panels, and AI-generated search results

**Compensation**
The hourly rate range for this role is $85.00-$100.00.
  
  
*Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.*
*Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.*



*If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.*
*Amplify is an E-Verify participant.*

Senior AEO Strategist (Contractor, P/T)

United States

Fractional Senior AEO Strategist for Amplify

Amplify

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