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Back Roads Entertainment

WE MAKE STUFF YOU WANT TO WATCH ®Back Roads Entertainment is an Austin-based TV production company. We are storytellers exploring the back roads of life

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We make stuff you want to watch. Regardless of screen, we craft stories that entertain. Our team has years of experience producing ratings topping TV shows, entertaining branded content, music videos and digital series. At Back Roads Entertainment, we are storytellers with a voice rooted in life’s funny moments. Let us entertain you.

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Back Roads Entertainment is an Austin-based TV and content production studio founded by Emmy-nominated Executive Producer Colby Gaines in 2011. Unlike typical content production studios, Back Roads Entertainment focuses on capturing the funny moments and compelling experiences that are found along the back roads of life. With a team of experienced talent and state-of-the-art studios, they offer a full suite of production services. Their expertise spans across all genres, including food, home, comedy, games, and sports, and they develop, sell, and produce content for broadcast and cable networks, digital platforms, and podcasts. Back Roads Entertainment's current slate of partners includes major streamers, A-list celebrities, and companies like Mediapro and Sony 360 Audio. With a passion for compelling stories that are family-friendly, evergreen, and unifying, Back Roads Entertainment is dedicated to providing high-quality content that brings entertainment to audiences worldwide.

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A premium media platform focused on defining romance culture through news, entertainment, and community-driven content. The company integrates media products, events, and strategic partnerships to cater to branded content and lifestyle partners.

Join an innovative team at a leading premium media platform dedicated to defining romance culture. As a Fractional Sales Lead, you will have a key role in shaping and systematizing the revenue generation engine. Your work will focus on brand partnerships, events, media products, and exploring new commercial opportunities. This position emphasizes strategic, relationship-driven growth rather than high-volume outbound sales, making it ideal for those with a deep understanding of both media and creator economies.

Responsibilities
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**Sales Strategy & Development**

*   Develop a comprehensive sales and sponsorship strategy aligned with the brand, audience, and growth stage.
*   Design and refine partnership products, including social media content, tentpoles, editorial sponsorships, and book-industry programs.
*   Create clear rate cards, offering decks, packaging, and pricing frameworks.
*   Identify and evaluate new revenue opportunities in branded content, experiential, and brand-aligned verticals.

**Partnership Guidance & Relationship Building**

*   Shape a qualified pipeline of brands, publishers, agencies, and lifestyle partners.
*   Utilize existing brand and agency relationships to shorten sales cycles and discover strategic opportunities.
*   Support founders in high-priority outreach, introductions, pitching, and negotiation as needed.
*   Develop long-term relationship strategies based on mutual value and audience alignment.
*   Ensure partnerships align with the platform's tone, values, and community expectations.

**Cross-Functional Collaboration**

*   Collaborate with founders to ensure partnership offerings are feasible, on-brand, and contribute positively.
*   Translate the platform’s voice, mission, and community stance into sellable programs.
*   Establish partnership processes, documentation, and internal best practices.

**Market & Category Expertise**

*   Identify trends in romance, publishing, lifestyle, and media that present sellable opportunities.
*   Provide insights on category prioritization, brand fit, pricing expectations, and long-term commercial viability.

Qualifications
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*   5–10+ years of experience as a sales or partnerships leader in integrated media, creator-led programs, sponsorships, and branded content.
*   Strong network within agencies, lifestyle brands, publishing, entertainment, or women’s interest categories.
*   Expertise in building sales foundations and frameworks without relying on existing systems.
*   Strategic thinker with skills in messaging and market positioning.
*   Proficient in pitching and negotiation, especially for key strategic opportunities.
*   Familiarity with audience-first brands, fandom-driven media, and community-led engagement.
*   Commitment to maintaining the brand's integrity and avoiding misaligned revenue pursuits.

This role offers a competitive fractional rate based on experience, with commission or incentive structures for sourced or closed strategic deals. The contract is set for 6–12 months with the potential for extension.

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Chief Revenue Officer

Director of Strategy and Partnerships

Senior Sales Leader

TV Production

Early Startup

6-12 month Fractional Sales Lead to shape revenue generation for premium media platform

Fractional Sales Lead

Back Roads Entertainment

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