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Prefabricated aluminum deck frames snap together in minutes for a beautiful deck. No tools. No contractors. Adjustable for unlevel surfaces. Perfect RV deck. Available in cedar deck or composite deck finishes.

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With their modular and custom deck options, they provide top-notch products and services that are 10 times faster than traditional methods. Whether you're looking for Edmonton Modular Decks or RV decking solutions, blokDEK has got you covered. What sets blokDEK apart from the competition is their innovative aluminum structure. Unlike wooden decks, blokDEK is extremely strong, perfectly flat, and resistant to rot and warping. Plus, the powder-coated finish ensures long-lasting durability without compromising on style. One of the key features of the blokDEK system is the hidden fasteners, which give it a sleek and modern look. Not only does this eliminate the need for screws, but it also extends the lifespan of wood deck boards and makes refinishing a breeze. Installation is a breeze with blokDEK, with modular decking kits being easily assembled within hours. Additionally, the blokDEK system offers unmatched flexibility. It can be dismantled and stored, allowing you to have a backyard hockey rink in the winter and a deck in the summer. Getting a blokDEK deck is hassle-free. Simply select your desired combination of modular bloks or submit a sketch for a custom project. Once you've finalized the design, place your order, and your blokDEK will be shipped for quick and easy DIY installation. Join the blokDEK community today and transform your outdoor space with their premium metal decking solutions.

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blokDEK designs and sells premium modular decking systems that install fast, look high-end, and are built for portability — ideal for RV + backyard customers across Canada and the USA.

We’re not starting from scratch. We have an active ad account, creative learnings from 2025, and clear product-market fit signals. Now we need a fractional marketing leader to bring structure, increase testing velocity, and drive consistent growth.

**The Role: Fractional Marketing Manager (Growth + Performance)**

We’re hiring a Fractional Marketing Manager to own and scale our growth engine across paid media, funnels, creative, and reporting.

This is a hybrid player/coach role:

- In some areas you may self-perform execution
- In other areas you may manage an agency and contractors

The split will depend on your strengths and weekly time availability — our goal is to build the most effective system possible.

You will be accountable for results, momentum, and clarity.

**Hours & Compensation**

- 10–25 hours/week, flexible
- Monthly retainer contract
- _**Performance-based upside available for the right candidate**_

**What You’ll Own**

1) Growth Strategy + Weekly Operating System

- Build weekly priorities and sprint plans
- Maintain a clear backlog of experiments (what we’re testing, why, expected outcome)
- Drive consistent testing cadence (creative + funnel)

2) Paid Media Performance (Meta + Google)

- Own outcomes across Meta Ads and Google Ads
- Campaign builds, optimizations, and creative testing may be executed by you, OR
- executed by an agency/contractor you manage
- Drive improvements to ROAS/MER, CPA, CTR, landing page conversion rate

3) Funnel + Landing Page Performance (CRO)

- Improve performance of RV and General landing pages
- Identify friction points and testing opportunities
- Brief and manage web/funnel contractors as needed
- Ensure tracking supports decision-making (GA4, pixels, etc.)

4) Creative Pipeline Management

- Create clear creative briefs and angles (hooks, proof points, offers, objections)
- Coordinate production with designers, video editors, UGC creators, etc.
- Ensure consistent creative refresh to prevent ad fatigue

5) Reporting + Insights

- Build/maintain performance reporting across:
- Shopify + Meta + Google + GA4
- Turn data into weekly decisions:
- what to scale
- what to pause
- what to test next

**What We’re Looking For**

Required:

- Strong experience in ecommerce growth (Shopify preferred)
- Deep understanding of Meta Ads and conversion funnels
- Strong analytical thinking (you understand why performance changes)
- Ability to manage projects and external teams (agency + contractors)
- Clear communicator who can operate in a founder-led business

Nice to have:

- Meta campaign builds & optimizations
- Google Search / Shopping / Performance Max
- basic creative iterations (Canva/Figma) and ad concept development
- Familiarity with Klaviyo lifecycle marketing
- Experience marketing products across Canada + US

**How Success Will Be Measured**

Within 30–60 days:

- Clear weekly execution system in place
- Strong increase in creative and funnel testing velocity
- Improved clarity and decision-making through reporting

Within 90+ days:

- More stable and predictable acquisition performance
- Better MER/ROAS consistency
- Founder less involved in day-to-day marketing coordination.

Fractional Marketing Manager

An online advertising platform developed by Google

Google Ads

Facebook Ads

Growth Strategy

Paid Media

Senior Performance Marketing Manager

Director of Growth Marketing

Marketing Consultant

blocDEK is a 2021 startup manufacturing company that provides high quality pre-manufactured decks to residential and commercial customers. 

blokDEK Inc

**The Role: Fractional Marketing Manager (Growth + Performance)**

We’re hiring a Fractional Marketing Manager to own and scale our growth engine across paid media, funnels, creative, and reporting.

This is a hybrid player/coach role:

- In some areas you may self-perform execution
- In other areas you may manage an agency and contractors

The split will depend on your strengths and weekly time availability — our goal is to build the most effective system possible.

You will be accountable for results, momentum, and clarity.

**Hours & Compensation**

- 10–25 hours/week, flexible
- Monthly retainer contract
- ***Performance-based upside available for the right candidate***

**What You’ll Own**

1) Growth Strategy + Weekly Operating System

- Build weekly priorities and sprint plans
- Maintain a clear backlog of experiments (what we’re testing, why, expected outcome)
- Drive consistent testing cadence (creative + funnel)

2) Paid Media Performance (Meta + Google)

- Own outcomes across Meta Ads and Google Ads
- Campaign builds, optimizations, and creative testing may be executed by you, OR
- executed by an agency/contractor you manage
- Drive improvements to ROAS/MER, CPA, CTR, landing page conversion rate

3) Funnel + Landing Page Performance (CRO)

- Improve performance of RV and General landing pages
- Identify friction points and testing opportunities
- Brief and manage web/funnel contractors as needed
- Ensure tracking supports decision-making (GA4, pixels, etc.)

4) Creative Pipeline Management

- Create clear creative briefs and angles (hooks, proof points, offers, objections)
- Coordinate production with designers, video editors, UGC creators, etc.
- Ensure consistent creative refresh to prevent ad fatigue

5) Reporting + Insights

- Build/maintain performance reporting across:
- Shopify + Meta + Google + GA4
- Turn data into weekly decisions:
- what to scale
- what to pause
- what to test next

**What We’re Looking For**

Required:

- Strong experience in ecommerce growth (Shopify preferred)
- Deep understanding of Meta Ads and conversion funnels
- Strong analytical thinking (you understand why performance changes)
- Ability to manage projects and external teams (agency + contractors)
- Clear communicator who can operate in a founder-led business

Nice to have:

- Meta campaign builds & optimizations
- Google Search / Shopping / Performance Max
- basic creative iterations (Canva/Figma) and ad concept development
- Familiarity with Klaviyo lifecycle marketing
- Experience marketing products across Canada + US

**How Success Will Be Measured**

Within 30–60 days:

- Clear weekly execution system in place
- Strong increase in creative and funnel testing velocity
- Improved clarity and decision-making through reporting

Within 90+ days:

- More stable and predictable acquisition performance
- Better MER/ROAS consistency
- Founder less involved in day-to-day marketing coordination

**About blokDEK**

blokDEK designs and sells premium modular decking systems that install fast, look high-end, and are built for portability — ideal for RV + backyard customers across Canada and the USA.

We’re not starting from scratch. We have an active ad account, creative learnings from 2025, and clear product-market fit signals. Now we need a fractional marketing leader to bring structure, increase testing velocity, and drive consistent growth.

Job Type: Part-time

Pay: $2,500.00-$5,000.00 per month

Expected hours: 10 – 25 per week

Application question(s):

- Describe a digital campaign you personally managed that improved ROAS, MER, or lead quality. What actions did you take, and what were the measurable results?
- This role owns the entire customer journey — from ad click to sale. Describe how you’ve improved a funnel before, and what data you used to diagnose and fix issues.
- This role requires managing outsourced designers, editors, and developers. Describe your experience directing cross-functional or outsourced teams.
- Our ideal candidate is based in Edmonton. This role can be remote, but we strongly prefer someone local for occasional face-to-face time in the office.

Are you located in Edmonton?

Work Location: In person

Fractional Marketing Manager (Paid Media + Growth) - Founder Led - High Growth

Edmonton

Fractional Marketing Manager to scale growth for modular decking company

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