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Dwell

## About Dwell

Dwell is an audio-first Bible app, launched in 2018 by twin brothers Joshua and Jonathan Bailey. Most Bible apps are built for reading or study; ours is designed for listening.

Today, Dwell has grown to more than 3 million installs, a 4.9-star rating in the iOS App Store, and an average rank in the mid-30s throughout 2026. We're available wherever people listen—from iOS and Android to CarPlay, Android Auto, and Yoto. We're a fully distributed team of 14 employees and more than 20 contractors.

## Our team values:

We care a lot about culture at Dwell. As a fractional partner, some of these values will apply directly to your work with us, and others are simply context for the team you'd be joining.

- **Joyful.** We bring a spirit of joy to our work and to each other. We believe a delightful working environment isn't a luxury — it's part of doing good work over the long haul.
- **Attentive.** Because we're remote, being digitally present to teammates matters. We respond, we follow up, we don't disappear. We treat each other's time and questions with care.
- **Focused.** There's always more work than hours. We stay focused on the few things that actually move the business forward, and we don't let urgent crowd out important.
- **Adaptable.** Growth brings constant change. We stay flexible, learn fast, and don't get precious about how things have always been done.
- **Proactive.** We anticipate needs before they're asked of us. We bring ideas, not just outputs. We'd rather flag something early than apologize for it later.
- **Organized.** We embrace tools, processes, and systems that keep our work clear and our team aligned. Good organization makes everything else easier.
- **Well-Written.** We put extra effort into clear writing. Crisp written communication is how a remote team thinks together, and we expect it of ourselves and each other.

## Description

Dwell is hiring an Ad Creator with deep experience designing for performance channels: TikTok, Meta, Google, Apple Search Ads, and beyond. We need someone who isn't a generalist designer adapting to advertising, but an ad expert who understands what works on each channel, stays on top of trends, and designs with strategic intent. You'll ship video and static ad creative weekly, working closely with our channel specialists. You'll report directly to Jonathan Bailey (Co-Founder, Head of Growth), and partner closely with Kyle Johnson (Meta Specialist, Apple Search Ads & Ad ROI Analyst) and our incoming TikTok Ads Specialist on briefs, channel strategy, and creative iteration.

## What you'll own:

**Ad production**

- Produce video ads (primary) and static ad creatives on a weekly basis.
- Serve as the creative hub for the growth team, turning insights from channel specialists, ideas from leadership, performance data, and your own creative thinking into new ads and experiments.
- Regularly connect with channel specialists to understand which messages, audiences, formats, and concepts are performing best.
- Own the end-to-end creation process, including concept development, copywriting, design, CTAs, and links.
- Deliver production-ready creative assets in platform-specific formats.

**Platform expertise**

- Adapt designs to each platform's native format, audience, and performance patterns
- Stay current on platform trends and algorithm shifts; bring strategic perspective to briefs
- Understand intimately what's working on TikTok, Meta, Google, and Apple — and why

**Sourcing and assembly**

- Source and assemble imagery from AI tools and stock libraries to match our brand

**Communication and cadence**

- Weekly creative updates at our Tuesday Growth Meeting

## Who you are:

- 5+ years designing ads across TikTok, Meta, Google, and Apple Search Ads (portfolio required)
- **Deep platform expertise** — you know what performs on each channel and can articulate why
- **Video production skills**: After Effects, Capcut, or similar; you move fast
- **Design proficiency**: Figma, Adobe Suite, or equivalent
- Ability to source imagery from AI generators and stock libraries
- **Trend awareness** — you stay on top of what's working and what's stale
- **Fast turnaround mindset** — comfortable with a weekly delivery cadence
- **Brand-voice discipline** — follow guidelines while staying creative and fresh
- **AI-friendly** — you see AI as a tool that multiplies good human judgment, not a replacement for it

## Engagement details

- **Type**: Fractional, 1099
- **Hours**: 10–15 hr/wk (variable based on campaign volume)
- **Location**: Remote
- **Trial**: 30-day trial period
- **Start**: As soon as possible

Co-Founder at Dwell Bible

Jonathan Bailey

Dwell Bible

Co-Founder

Jon Bailey

Creating at the Intersection of Faith & Innovation | Co-Founder of Dwell

Joshua Bailey

Ad Creator at Dwell


Figma

Video Production

Content Creator

Dwell is seeking a Fractional Ad Creator with expertise in designing ads for platforms like TikTok, Meta, Google, and Apple Search Ads. The role involves producing video and static ad creatives, adapting designs to platform-specific formats, and staying current on trends. This is a remote, fractional position requiring 10-15 hours per week.

Fractional Ad Creator

Marketing

## About Dwell

Dwell is an audio-first Bible app, launched in 2018 by twin brothers Joshua and Jonathan Bailey. Most Bible apps are built for reading or study; ours is designed for listening.

Today, Dwell has grown to more than 3 million installs, a 4.9-star rating in the iOS App Store, and an average rank in the mid-30s throughout 2026. We're available wherever people listen—from iOS and Android to CarPlay, Android Auto, and Yoto. We're a fully distributed team of 14 employees and more than 20 contractors.

### Our team values

We care a lot about culture at Dwell. As a fractional partner, some of these values will apply directly to your work with us, and others are simply context for the team you'd be joining.

**Joyful.** We bring a spirit of joy to our work and to each other. We believe a delightful working environment isn't a luxury — it's part of doing good work over the long haul.

**Attentive.** Because we're remote, being digitally present to teammates matters. We respond, we follow up, we don't disappear. We treat each other's time and questions with care.

**Focused.** There's always more work than hours. We stay focused on the few things that actually move the business forward, and we don't let urgent crowd out important.

**Adaptable.** Growth brings constant change. We stay flexible, learn fast, and don't get precious about how things have always been done.

**Proactive.** We anticipate needs before they're asked of us. We bring ideas, not just outputs. We'd rather flag something early than apologize for it later.

**Organized.** We embrace tools, processes, and systems that keep our work clear and our team aligned. Good organization makes everything else easier.

**Well-Written.** We put extra effort into clear writing. Crisp written communication is how a remote team thinks together, and we expect it of ourselves and each other.

## TikTok Ad Specialist

**Mission:** Turn TikTok from a channel we don't run into a profitable, scalable source of new Dwell subscribers.

### Description

TikTok is a brand-new paid channel for us. We have a small organic presence on the platform, but we've never run paid ads there, so we're building from scratch.

You'll own TikTok paid acquisition: account structure, campaign strategy, creative direction, optimization, and reporting.

- You'll report directly to me, Jonathan Bailey (Co-Founder, Head of Growth).
- You'll also partner closely with David Yount (Head of Finance) on attribution and cross-channel measurement, and Kyle Johnson (Meta Specialist, Apple Search Ads & Ad ROI Analyst) on cross-channel creative coordination.
- You'll partner with our Ad Creator to generate and prioritize new testing ideas. Drawing from platform trends, audience behavior, and campaign performance, you'll recommend new hooks, headlines, concepts, and creative approaches to explore. You won't be creating the ads yourself, but you'll play a key role in shaping what gets created and tested.

### What you'll own

**Strategy and account management**

- TikTok App Promotion campaign strategy and management across iOS and Android
- Account structure, bid strategy, audience targeting, and ongoing optimization
- TikTok web traffic and conversion campaigns

**Creative direction**

- Creative strategy and briefing for TikTok performance, directing our Ad Creator and UGC team
- Native, platform-first creative—Spark Ads, UGC, and testimonial-driven content built for the way people actually use TikTok
- A constant testing engine: new hooks, formats, and concepts at the cadence the platform rewards

**Measurement and attribution**

- Accountability for measurement and attribution within the TikTok ecosystem
- A weekly Tuesday deep-dive written report
- Active participation in our 60-minute Tuesday growth call

**Our current setup**

Here's where the infrastructure stands:

- AppsFlyer SDK is integrated in the app, with event tracking confirmed working
- AppsFlyer is what we use for measuring attribution from marketing as a whole
- RevenueCat captures in-app purchase and subscription events
- TikTok Ads Manager, Events API / pixel, and SKAdNetwork configuration to be stood up as part of onboarding

### Who you are

- 5+ years of paid social experience with mobile app campaigns, with a significant focus on TikTok, ideally with subscription apps
- Fluent in TikTok Ads Manager, Spark Ads, App Promotion campaigns, SKAdNetwork, MMP platforms (AppsFlyer), and creative testing at scale
- A genuine creative instinct for what works on TikTok — you think in hooks and concepts, not just bid strategies
- US-based; Central Time Zone preferred
- AI-friendly: you see AI as a tool that multiplies good human judgment, not a replacement for it

### Engagement details

- **Type:** Fractional, 1099
- **Hours:** 6–8 hr/wk
- **Location:** Remote (US-based, Central Time Zone preferred)
- **Trial:** 90-day trial period
- **Start:** As soon as possible

TikTok Ad Specialist at Dwell


Creative Direction

The role involves managing TikTok paid acquisition, including strategy, creative direction, and optimization for Dwell, an audio-first Bible app. The position is remote, fractional, and requires 6-8 hours per week.

Dwell

Jobs

Fractional Ad Creator

Fractional TikTok Ad Specialist

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