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Farlinium makes CX Analytics simple. We bring all your feedback into one view. You get insights that improve experiences and grow loyalty. Using Qualtrics, we connect every touchpoint. You learn fast. You act faster. This means higher CSAT and stronger NPS. Farlinium is your trusted partner for smart, clear Experience Management.

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Farlinium is a brand that specializes in expert analytics and customer experience consulting. They have a team of experts who can help you leverage your organization's big data to drive extreme value. With a business-first approach, Farlinium offers specialized solutions in business intelligence (BI) and text analytics. Their services include strategic and advisory services, where they provide consulting in customer experience (CX) and voice of the customer (VOC) to help businesses improve their CX through services like CX North Star Vision and CX Capability Maturity Assessment. Farlinium also offers delivery and implementation services, helping you implement the Qualtrics platform to meet your unique business needs. They provide managed services that cover the entire lifecycle of your Qualtrics solution, including support, maintenance, training, and ongoing optimization. Additionally, Farlinium offers custom solution development, building custom integrations, dashboards, and reports tailored to your specific needs. With Farlinium's analytics solutions and expert consultants, they aim to elevate your customer experience program from acquisition to retention, helping you gather your customers' feedback and drive value.

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Farlinium is a Platinum Qualtrics partner serving enterprise clients in regulated industries, providing a unique opportunity to succeed in a high-impact, client-adjacent environment.

## Manager - B2B Growth Marketing

**Overview**

You will own the execution and optimization of multi-channel marketing programs, including ABM campaigns, event nurturing, and CRM-driven initiatives, while helping establish repeatable processes, results-driven reporting, and martech systems (primarily HubSpot) to support growth.

The role will partner with internal teams to create strategic content that effectively engages new and existing customers, and articulates our company value proposition to drive new qualified lead-generation initiatives. The ideal candidate will have hands-on experience designing and executing B2B programs that generate high-quality leads and support pipeline growth.

**Key Responsibilities**

- Execute and optimize B2B marketing programs that directly contribute to pipeline generation and progression
- Build, manage, and continuously improve HubSpot workflows, campaigns, lists, and reporting dashboards
- Support lead lifecycle management, including lead capture, scoring, routing, and nurturing
- Partner with sales to align marketing efforts to pipeline goals, account priorities, and follow-up processes
- Plan and support field marketing initiatives (events, partner activations), including pre-, during-, and post-event campaign execution
- Develop and maintain scalable marketing assets (thought leadership, landing pages, campaign frameworks, reporting structures)
- Track, analyze, and report on campaign performance, conversion rates, and pipeline contribution; recommend improvements based on data-driven insights
- Maintain CRM data integrity and marketing operations hygiene to enable accurate reporting and forecasting
- Collaborate with internal stakeholders and external partners to execute campaigns efficiently and consistently

### **Success Metrics (Measured Quarterly)**

- Marketing-sourced and marketing-influenced pipeline contribution
- Lead-to-opportunity and opportunity-to-close conversion rates
- Campaign performance (open rates, CTR, conversion rates, cost per lead)
- Speed and quality of lead follow-up and lifecycle progression
- HubSpot data quality and reporting accuracy

**Minimum Qualifications (Required)**

- Bachelor's degree in Marketing, Business, Communications, or related field
- 3-6 years of professional experience in B2B marketing (services, SaaS, or partner-driven environment preferred)
- Demonstrated hands-on experience with HubSpot (or similar marketing automation platforms), including campaign execution, workflow management, analytics, and reporting
- Experience executing multi-channel marketing campaigns across field, email, social, SEO, and advertising
- Ability to analyze campaign performance and translate data into actionable improvements
- Strong organizational skills and ability to manage multiple priorities in a fast-paced environment

**Preferred Qualifications**

- Experience supporting enterprise or regulated industry marketing environments
- Exposure to partner or co-marketing motions
- Familiarity with CRM data management and reporting best practices
- Experience supporting sales teams with pipeline-focused marketing initiatives

**Compensation**

Farlinium offers a competitive base salary. Final compensation is based on skills and experience.

**Work Environment**

Remote-first within the United States. Occasional travel (approximately 2-4 times per year) for client, partner, or industry events. Reasonable accommodations are available to enable individuals with disabilities to perform essential functions.

Manager - B2B Growth Marketing

Director of Growth Marketing

Lead Generation

All the software you need to do inbound marketing.

HubSpot

Marketing Operations

The role involves executing and optimizing multi-channel marketing programs, including ABM campaigns and CRM-driven initiatives, to drive pipeline growth. It requires collaboration with sales and internal teams to create strategic content and manage HubSpot workflows.

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