Schedule a call →

<p>Interview fractional leaders this week for <strong>free</strong>!</p>

Start your fundraiser in minutes with tools to help you succeed. GoFundMe is the global leader in crowdfunding, trusted by 100+ million people.

GoFundMe Icon

GoFundMe is the leading online fundraising platform, dedicated to helping people support one another. With a strong focus on trust, speed, and reach, GoFundMe has become a trusted home for individuals and charities alike. The platform has enabled a global community of over 100 million people to raise an astonishing $25 billion through 200 million individual donations. GoFundMe makes fundraising easy, powerful, and secure. You can start a campaign in just a few simple steps and connect with your community to amplify your cause. The platform has been chosen by millions of donors worldwide, making it a trusted hub for those who want to make a positive impact. Whether you're raising funds for medical emergencies, education, memorial services, or nonprofit organizations, GoFundMe provides you with the tools and resources you need to succeed. With their Giving Guarantee, transparent pricing, and excellent customer support, GoFundMe ensures a seamless and rewarding fundraising experience. Join the GoFundMe community today and witness the incredible stories of help and kindness that continue to inspire millions around the world.

GoFundMe

Business and Consumer Services

GoFundMe Sans

youtube

twitter

instagram

linkedin

facebook

GoFundMe Logo

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

We’re looking for a strategic, collaborative, and execution-oriented B2B Senior Product Marketing Manager (PMM) to help shape the product experience, drive go-to-market strategies, and influence roadmap development for our PLG + SaaS products. **This is a contract position of 6+ months with an opportunity to extend beyond that pending business priorities and performance in role.**

You’ll work cross-functionally across Product, Growth, Sales, Customer Success, and Marketing—acting as the connective tissue to ensure we’re building, messaging, and delivering products that resonate with both end users and buyers. In addition to running point on key product launches, you’ll be a thought partner to product and design, a feedback loop from the field, and a key player in positioning our product in a constantly evolving market.

### The Job

#### Go-to-Market Strategy & Execution

- Lead go-to-market strategy and launch for key products in our P2P Fundraising solution portfolio.
- Assist with alpha and beta programs, including sourcing customers and gathering structured feedback to influence roadmap and messaging.
- Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.
- Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions.

#### Strategic Product Influence

- Act as a thought partner to PMs, product designers, and the research team —bringing customer, competitor, and market insights to shape priorities.
- Develop clear opportunity cases for roadmap items using voice-of-customer, user behavior data, and sales insights.
- Advocate for features and experiences that improve activation, retention, and monetization.
- Join quarterly and annual planning to influence product direction at both strategic and execution levels.
- Meet with product counterparts regularly to discuss roadmap, product development progress and upcoming releases.

#### Positioning, Messaging & Content

- Own positioning and messaging for key product areas, adapting to user segments and buyer personas.
- Collaborate with marketing and comms early to ensure narratives are consistent, on-strategy, and ready for multi-channel deployment.
- Ensure messaging is clear, compelling, and aligned across product surfaces, marketing assets, third party events and sales collateral.
- Collaborate with legal and privacy teams to ensure positioning aligns with regulatory requirements, ethical AI principles, and evolving data usage standards, enabling responsible go-to-market execution.

#### Cross-Functional Collaboration

- Work closely with Sales, Customer Success, and Solutions Engineering to align product messaging with customer-facing efforts.
- Equip GTM teams with the right content, narratives, and training to confidently speak to what’s live and what’s coming.
- Serve as a go-to expert for product and product positioning questions—balancing responsiveness with focus and impact.

#### Feedback Loops & Operational Excellence

- Stay embedded in working groups across product teams to remain aligned with changes and opportunities.
- Run continuous feedback loops with internal stakeholders and customers to inform roadmap, messaging, and enablement needs.
- Help optimize our PMM workflows to scale impact while staying agile.

### You

- 6 - 10 years of B2B Product Marketing experience, ideally in hybrid PLG + SaaS environments, with experience working with or for nonprofit organizations.
- Proven success leading GTM launches for complex, cross-functional product initiatives.
- Strong writing and positioning skills—you translate complexity into clarity and resonance.
- Deep curiosity and analytical thinking—you seek out insights through data (quant and qual) to inform product and messaging decisions.
- Empathy for both customers and internal stakeholders—you know how to balance strategic influence with executional excellence.
- Comfortable navigating ambiguity and change in a fast-moving environment.
- Familiarity with tools like ClickUp, Figma, Amplitude, Crayon, Slack is a plus.
- Stellar presentation skills - both in creating decks as well as presenting internally and externally to customers.

**We live by our core values:** _impatient to be great_, _find a way_, _earn trust every day_, _fueled by purpose_. Be a part of something bigger with us!

The hourly pay rate for this contract position is: $69.00 - $104.00 per hour. Due to this being a contract position, this individual will not receive benefits or equity. As this is a remote position, the salary range was determined by role, level, and possible location across the US. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

Lead Product Marketing Manager

User analytics to fuel explosive user growth

Amplitude

A cloud-based collaboration and project management tool

ClickUp

Bring all your communication together in one place

Slack

Figma

B2B Marketing

Go-to-Market Strategy

Product Marketing

Product Marketing Manager

Director of Product Marketing

Marketing Strategist

6+ month Contract Lead Product Marketing Manager to drive GTM strategies for GoFundMe

GoFundMe

About GoFundMe

Jobs

Past roles

About this page