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Moneyfarm makes personal investing simple and accessible.

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Moneyfarm is a revolutionary brand in the asset management industry that aims to simplify and innovate investment solutions for everyone. With a mission to improve financial well-being, Moneyfarm offers transparent and accessible investment options through its digital platform. They create investment solutions that not only grow but also protect your wealth, all while keeping costs low and ensuring maximum transparency. Their comprehensive range of products includes ISAs, general investments, pensions, and junior ISAs. Whether you prefer active management, ESG investing, thematic investing, fixed allocation, liquidity, or share investing, Moneyfarm has options for every investor. Their dedicated team of consultants is committed to providing personalized support and guidance. With over £3.5 billion invested on their platform and backed by renowned investors like Allianz Global Investors and M&G, Moneyfarm is leading the way in reimagining wealth management. Start your journey to financial success with Moneyfarm today, knowing that your capital is at risk.

Moneyfarm

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## Company mission

To provide investment solutions and advice to protect and grow client wealth through time.

## About Moneyfarm

Moneyfarm is a digital wealth manager and investment platform that makes investing in shares accessible and easy. The company operates with a low minimum investment compared to larger asset managers and charges lower fees. With more than 90,000 investors, Moneyfarm has over £2.5 billion invested on its platform.

The company operates a Bubble structure: cross-functional, outcome-driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set.

## Company Size & Funding

- 201-500 employees
- 36% female employees
- 14% employee growth in 12 months
- Total funding: $190.5m (including $59.4m Series Late VC in Jan 2022 and $46.2m Series C in Sep 2019)

## Company Benefits

- Flexible working
- Private healthcare
- Fee-free investment on Moneyfarm products

## Who you are

- 5+ years in product, with a clear track record on growth, acquisition, or conversion (CAC, funnel conversion, referral, LTV-to-CAC)
- Wealth management, retail investing, or fintech experience (UK or Italy)
- Fluent English
- Hands-on experience with experimentation and CRO platforms (VWO, Optimizely, ContentSquare, Hotjar, or similar) and analytics tooling (GA4, GTM, product analytics)
- Working knowledge of modern martech stacks: CMS, attribution, CRM (Salesforce a plus), marketing automation, and predictive/lifecycle models
- A bias for AI-first ways of working. You use AI tools daily and have shipped AI-powered features
- Comfort operating in regulated environments (MIFID, KYC/AML, FATCA, CRS)
- Strong collaboration with engineering and design. Able to influence cross-functional teams without authority
- Data-driven decision-making and clear written communication

### Desirable

- Experience with marketing mix modelling, predictive MGM/referral models, or marketing data platforms
- Some Italian, or willingness to pick it up
- Scaleup or startup background
- Genuine interest in personal investing

## What the job involves

- Moneyfarm operates a Bubble structure: cross-functional, outcome-driven teams that bring together Product, Tech, Commercial, and other disciplines around a shared KPI set. This role sits in the Acquisition Bubble, which owns the outcomes that bring new clients to Moneyfarm across the UK and Italy, across our Wealth, Trading, and Pension products
- You'll own the channels and journeys that turn visitors into funded clients, and be accountable for the metrics that define acquisition success in our Bubble: blended CAC, user-to-funded-account conversion rate, new active clients (with first-ticket size), Member-Get-Member (MGM) contribution to new actives, and LTV-to-CAC ratio
- You'll lead a team alongside an engineering lead and a group of engineers, and own the relationships with the partners and platforms powering our acquisition stack. Your time will split between discovery (validating ideas with customers and stakeholders) and delivery (shipping with your team)
- In line with our Bubble model, you'll have a dual reporting line: to the Acquisition DRI for the "what" (outcomes, priorities, roadmap) and to the Head of Product for the "how" (craft, methodology, career development)
- Set and communicate the Acquisition roadmap, aligned to Bubble OKRs, country priorities (UK and Italy), and the wider product strategy
- Drive conversion rate optimisation across the funnel (landing pages, signup, KYC, PAC and pension onboarding, first deposit) through structured experimentation
- Scale MGM into a reliable, low-CAC channel: extend the promo engine across products, deploy predictive targeting, and improve the viral coefficient and time-to-first-invite
- Own the website, SEO, and CRO infrastructure that converts: automated product pages, calculators, content surfaces, and the platforms underneath them
- Own the wider martech stack (CMS, experimentation, analytics, attribution, tag management, Salesforce CRM and marketing automation) and the roadmap to evolve it
- Apply an AI-first approach to how the team works and what it ships. Use AI to accelerate research, copy, personalisation, and engineering velocity, and embed AI into the customer experience where it earns its place
- Partner closely across the Acquisition Bubble and with adjacent Bubbles (Wealth, Trading, Pension, Application Platform), Brand, Data, and Compliance to ship cohesive, on-brand, regulator-friendly experiences
- Lead post-launch analysis, feed learnings back into the roadmap, and contribute to the unified acquisition dashboard and Steerco reviews
- Act as Product Owner in Agile ceremonies and keep stakeholders close to progress and trade-offs

## Contract Details

- 12 months Fixed Term Contract
- Location: London
- Salary benchmarks: £60k-£140k (Senior and Expert level)

Michela Bianchi

Chief of People and Sustainability Officer

Head of People (MCIPD)

Mariola Sokolowska

Head of People (mcipd)

Senior HR Generalist presso Moneyfarm

Silvia Rotondi

Senior HR Generalist

HR Coordinator and Office Manager

Operations Manager - UK

Moneyfarm Product Manager | Welcome to the Jungle (formerly Otta)

Data-Driven Decision Making

Product Manager

Interim Product Manager role at Moneyfarm, a digital wealth manager in London. The position involves leading product management within the Acquisition Bubble, focusing on client acquisition and conversion metrics. The role is a 12-month fixed-term contract.

Interim Product Manager

Product

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