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Real Estate Attorney, Probate and Estate Planning attorney at Payne Law Firm, LLC are focused on delivering superior legal advice and resolving disputes in an effective/efficient manner.

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Payne Law Firm, LLC is a trusted brand providing exceptional legal services in Real Estate, Probate, and Estate Planning. With over 25 years of combined experience, their team of skilled attorneys is dedicated to delivering superior legal advice and resolving disputes in the most effective and efficient manner possible. Whether you need assistance with real estate transactions, real estate closings, estate planning, or probate matters, Payne Law Firm, LLC has the expertise to handle your case. They strive to protect and preserve their clients' interests, while meeting their desires and achieving effective solutions. With locations in Daniel Island, Summerville, and Moncks Corner, they are readily accessible to clients in the Charleston area. Don't hesitate to contact Chase Payne and the exceptional attorneys at Payne Law Firm for professional and reliable legal representation.

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Payne Law Firm is a growing personal injury law firm focused on helping injured individuals and their families secure the compensation they deserve.

Payne Law Firm is a growing personal injury law firm focused on helping injured individuals and their families secure the compensation they deserve. The firm seeks a strategic Fractional Chief Marketing Officer to lead consumer-focused marketing, drive qualified case leads, and strengthen the firm’s brand in a highly competitive market.​ 

## Responsibilities

- Develop and own a B2C marketing strategy to consistently generate high-quality personal injury leads (motor vehicle, premises liability, workplace injuries, etc.).​
- Plan and oversee multi-channel marketing: SEO, PPC/Google Ads, LSAs, social media, TV/radio/outdoor, and referral campaigns.​
- Optimize the firm’s website, landing pages, and intake funnels to maximize conversions from calls, chats, and form submissions.​
- Manage marketing budget, vendors, and agencies; negotiate contracts and hold partners accountable to performance KPIs.​
- Implement tracking and analytics to measure cost per lead, cost per signed case, and overall marketing ROI.​
- Guide brand positioning, messaging, and creative to build trust, authority, and visibility in the local market.​
- Collaborate closely with attorneys and intake staff to align marketing promises with client experience and case selection goals.​
- Provide executive-level reporting and recommendations to the firm’s partners on growth opportunities and marketing risks.​

## Qualifications

- 2+ years of marketing experience, including leadership responsibility for strategy and budget.
- Proven success in B2C lead generation, preferably in legal, healthcare, or other high-intent, service-based industries.​
- Strong grasp of digital marketing for local services: SEO, PPC, LSAs, reviews/reputation, and conversion optimization.​
- Experience working with or within law firms or other professional services is strongly preferred.​
- Highly analytical, with experience setting up and interpreting marketing dashboards and KPIs.​
- Excellent communication skills and ability to collaborate with attorneys, intake teams, and external vendors.

Fractional Chief Marketing Officer (CMO)

An online advertising platform developed by Google

Google Ads

B2C Marketing

Lead Generation

Marketing Strategy

Chief Marketing Officer

Director of Growth Marketing

Director of Digital Marketing

Payne Law Firm, P.C.

Payne Law Firm is a growing personal injury law firm focused on helping injured individuals and their families secure the compensation they deserve. The firm seeks a strategic Fractional Chief Marketing Officer to lead consumer-focused marketing, drive qualified case leads, and strengthen the firm’s brand in a highly competitive market.​**Responsibilities**

- Develop and own a B2C marketing strategy to consistently generate high-quality personal injury leads (motor vehicle, premises liability, workplace injuries, etc.).​
- Plan and oversee multi-channel marketing: SEO, PPC/Google Ads, LSAs, social media, TV/radio/outdoor, and referral campaigns.​
- Optimize the firm’s website, landing pages, and intake funnels to maximize conversions from calls, chats, and form submissions.​
- Manage marketing budget, vendors, and agencies; negotiate contracts and hold partners accountable to performance KPIs.​
- Implement tracking and analytics to measure cost per lead, cost per signed case, and overall marketing ROI.​
- Guide brand positioning, messaging, and creative to build trust, authority, and visibility in the local market.​
- Collaborate closely with attorneys and intake staff to align marketing promises with client experience and case selection goals.​
- Provide executive-level reporting and recommendations to the firm’s partners on growth opportunities and marketing risks.​

**Qualifications**

- 2+ years of marketing experience, including leadership responsibility for strategy and budget.
- Proven success in B2C lead generation, preferably in legal, healthcare, or other high-intent, service-based industries.​
- Strong grasp of digital marketing for local services: SEO, PPC, LSAs, reviews/reputation, and conversion optimization.​
- Experience working with or within law firms or other professional services is strongly preferred.​
- Highly analytical, with experience setting up and interpreting marketing dashboards and KPIs.​
- Excellent communication skills and ability to collaborate with attorneys, intake teams, and external vendors.​

Job Types: Contract, Part-time

Work Location: In person

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