The Collecting Group

The Collecting Group

Collecting Cars and Watch Collecting changed the way enthusiasts buy and sell, hosting some of the most exciting online auctions for cars, bikes, number plates, and automobilia. Now with more than 300,000 members in over 100 countries, over 17,000 lots sold and over £1billion generated for sellers, Collecting Cars and Watch Collecting are the global market leaders in online auctions disrupting a decades-old industry with game-changing value and speed.

About The Collecting Group

The Collecting Group is a leading digital-first platform revolutionizing the auction experience for premium and collectible cars and watches. Founded in 2019 by Edward Lovett in London, this dynamic company has quickly positioned itself as a global leader in online auctions, providing a seamless marketplace for buying and selling unique items. With a focus on expert curation, they offer a differentiated customer proposition that emphasizes transparent and cost-effective transactions, significantly benefiting sellers compared to traditional live auction formats.

Since its inception, The Collecting Group has attracted over 285,000 registered users and facilitated the sale of more than 23,000 lots, generating over $1 billion for sellers. In 2021, they expanded into the premium watch auction sector, leveraging proprietary technology to enhance customer experience. The Group operates across Europe, APAC, and Australia, aided by offices in Germany and Australia. With notable achievements like record-setting sales and rapid growth, The Collecting Group continues to connect collectors with exceptional finds worldwide.

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