The Proper Group

The Proper Group

Your partner in growth with industry-leading fractional executives and strategic services.

Employees
29

About The Proper Group

The Proper Group is dedicated to taking your business to new heights through our marketing consulting services. Our Focused Advisory approach helps organizations and non-profits understand their customers and maximize growth and profitability in a rapidly evolving marketing landscape. We offer a full-house ecosystem of creatives, designers, digital marketers, and production talents to fill any gaps in your team and bring your marketing game to the next level.

Our team, led by Lawrence J. Burns, Michael R. Betz, and Caitlin Cruickshank, harnesses the power of generations to provide comprehensive insights into modern enterprise. With decades of experience in higher education, healthcare, Fortune 500 companies, and nonprofit management, we offer unique perspectives and innovative strategies.

Contact The Proper Group to discover how our tailored services can help your organization thrive in today's dynamic marketplace.

Growth signals

How fast The Proper Group is adding people, roles, and audience.

Employees

29

Reported band 11-50

LinkedIn followers

3.5K

+223.4% year over year

Headcount change

MoM
+3.6%

+1 people

QoQ
-14.7%

-5 people

6mo
-23.7%

-9 people

YoY
+222.2%

+20 people

2yr
+866.7%

+26 people

Team composition

Where The Proper Group concentrates its people — a read on which function a fractional leader would plug into.

By function

  • Business Development1034%
  • Marketing310%
  • Operations310%
  • Information Technology310%
  • Administrative27%
  • Entrepreneurship27%
  • Product Management27%
  • Sales13%

By region

  • United States28
  • Cincinnati Metropolitan Area6
  • Ohio, United States5
  • North Carolina, United States3
  • Philippines2
  • Hamilton, OH2

Inside The Proper Group

What the business focuses on, where it operates, and how employees rate it.

Specialties

Fractional LeadershipExecutive AdvisoryStrategic Growth & ScaleBusiness TransformationGo-To-Market StrategyRevenue AccelerationOperational ExcellenceLeadership EnablementExecutive CoachingMarketing Strategy & PositioningDemand GenerationChange ManagementAI-Enabled StrategyDigital TransformationTechnology EnablementFundraisingCrisis ManagementTalent StrategyProcess OptimizationCustomer Acquisition & Retention

Markets

PRIVATE

No open roles right now — view past roles below

Funding, revenue, headcount, and hiring figures are third-party estimates from public sources and are not confirmed by the company. Last refreshed August 16, 2026.

About this page

This company page is automatically generated based on publicly available job postings. Company information is sourced from publicly available data and may not be complete. If you represent The Proper Group, you can claim this page to manage and enhance it.