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TownWeb is a leading brand in the creation of municipal websites. With over 15 years of experience, they have successfully built and powered over 700 websites for local governments across 40 states. Their goal is to make website management easier for clerks and provide a seamless experience for residents. TownWeb offers a range of features that are essential for a town website. These include a communication platform, great design, 24/7 white glove support, and organized agendas and minutes. They prioritize accessibility and ensure that all new sites are ADA 508 compliant and mobile-friendly. By working with TownWeb, local governments can expect a customized website built using best practices. The team at TownWeb takes pride in their expertise and their commitment to providing excellent customer service. They have a strong track record of delivering successful projects and have received positive feedback from their clients. Join the growing community of municipalities that have benefited from TownWeb's expertise. Request a quote today and experience the TownWeb difference for yourself.

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ClerkMinutes is a SaaS platform built for municipal clerks, helping local governments streamline the creation, management, and distribution of meeting minutes. We serve many hundreds of municipalities across the US, replacing slow, manual processes with a modern, easy-to-use tool designed specifically for municipal clerks in local government.

## Fractional Head of Growth

### Growth Marketer

We're a SaaS company serving local government (govtech) currently at $700K ARR and growing at 220% year-over-year. We're looking to hit $3M ARR in the next 18 months. This role owns the marketing function end-to-end and is accountable to revenue growth.

### What you'll own

You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. You'll work with a design team and an ads agency, so you're coordinating and directing.

Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. Your north star metric is to grow MRR.

### What we're looking for

You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more. You understand what it takes to grow a product-led or trial-driven SaaS business, and you've done it in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).

### What you'll have access to

A design team, a content writer, a paid ads agency, and direct access to leadership. Our current marketing mix includes digital campaigns & ads, direct mail outreach, and presence at industry conferences.

**Work Arrangement:** Remote, Canada
**Employment Type:** Contract
**Department:** Marketing

Fractional Head of Growth (SaaS) | Town Web | Jobs By Workable

Growth Strategist

Demand Generation

saas

SaaS

The role involves building and executing a marketing strategy to grow a SaaS company's ARR from $700K to $3M. It includes managing the full marketing funnel and coordinating with a design team and ads agency.

Fractional Head of Growth

Marketing

## Fractional Head of Growth

### Growth Marketer

We're a SaaS company serving local government (govtech) currently at $700K ARR and growing at 220% year-over-year. We're looking to hit $3M ARR in the next 18 months. This role owns the marketing function end-to-end and is accountable to revenue growth.

### What you'll own

You'll be responsible for building and executing the marketing strategy that gets us to $3M ARR. That means owning the full funnel: awareness, demand generation, trial conversion, and expansion. You'll work with a design team and an ads agency, so you're coordinating and directing.

Metrics: MRR growth, pipeline volume, trial starts, trial-to-paid conversion rate, and cost per acquisition. Your north star metric is to grow MRR.

### What we're looking for

You've got the experience in already helping scale a B2B or B2G SaaS company through a similar growth stage, ideally from $1M to $3M ARR or even more. You understand what it takes to grow a product-led or trial-driven SaaS business, and you've done it in a market where the buyer isn't a typical tech audience (bonus points for govtech, edtech, or similarly relationship-driven verticals).

### What you'll have access to

A design team, a content writer, a paid ads agency, and direct access to leadership. Our current marketing mix includes digital campaigns & ads, direct mail outreach, and presence at industry conferences.

**Location:** Remote, United States  
**Type:** Contract

Fractional Head of Growth | Town Web - Jobs By Workable

Head of Growth

Revenue Growth

Director of Growth Marketing

Chief Marketing Officer

Chief Growth Officer

The role involves building and executing a marketing strategy to grow the company's ARR from $700K to $3M, focusing on awareness, demand generation, trial conversion, and expansion. The candidate will coordinate with a design team and an ads agency.

We are a portfolio of municipal technology companies serving 800+ local governments across the United States, with approximately $2M ARR and growing.

Our sales team manages inbound, outbound, and cross-sell opportunities across a multi-product catalog that includes SaaS subscriptions, services, support packages, and implementation fees.

Our pricing model includes population-based tiers, socioeconomic indicators, growth velocity factors, promotional discounts, and bundled incentives.

## CPQ & Revenue Operations Architect – Fractional Consultant

**Position Type:** Contract (Remote, United States)

### Role Overview

You will assess, design, and implement a CPQ solution integrated with Salesforce that supports dynamic pricing, bundle logic, structured workflows, and clean revenue reporting from quote generation through contract execution and downstream fulfillment.

You will also advise on foundational Revenue Operations processes appropriate for a $2M ARR organization preparing for its next stage of growth.

### Key Responsibilities

- **CPQ Strategy and Architecture.** Evaluate and recommend the appropriate CPQ approach, including Salesforce-native or third-party solutions. Design the pricing engine logic, product configuration framework, and bundle discount structure to support variable pricing inputs and promotional flexibility.
- **Dynamic Pricing and Data Enrichment.** Design a system that incorporates municipality characteristics such as population, SNAP data, and population velocity into pricing logic. Advise on build versus buy for data enrichment and ensure pricing calculations are accurate, scalable, and maintainable.
- **Salesforce Integration and Commercial Infrastructure.** Align CPQ configuration with Salesforce lifecycle stages, pipeline definitions, and forecasting structure. Ensure quotes, contracts, renewals, and expansions are structured to support automation, reporting, and future billing integration.
- **Proposal Generation and Workflow Automation.** Implement streamlined proposal workflows that allow sales representatives to generate accurate, branded proposals efficiently. Accepted proposals should trigger structured automation and clean handoffs to fulfillment and billing processes.
- **Bundle Pricing and Revenue Strategy.** Structure bundled pricing logic to incentivize multi-product adoption while maintaining margin discipline. Support differentiated pricing strategies for new customers and cross-sell or upsell scenarios.
- **RevOps Foundations.** Establish foundational revenue operations processes, including standardized sales stages, reporting architecture, and scalable workflows aligned to current scale.
- **Documentation and Training.** Document system architecture, pricing logic, and operational workflows. Train sales and leadership teams to ensure consistent usage and long-term maintainability.

### Engagement Structure

We are targeting a 3-month implementation for core CPQ functionality, structured across the following phases. Additional optimization work may extend beyond this window depending on data integration complexity and architectural decisions.

- **Phase 1: Assessment and Architecture.** Requirements validation, CPQ tool recommendation, pricing engine and bundle logic design, data enrichment strategy, and implementation roadmap.
- **Phase 2: Implementation.** CPQ configuration, Salesforce integration, dynamic pricing setup, automation deployment, and workflow implementation.
- **Phase 3: Optimization.** Refinement based on live usage, reporting enhancements, and establishment of scalable RevOps foundations.

### Qualifications

- Significant experience implementing CPQ solutions within Salesforce environments
- Experience designing complex pricing engines with variable inputs
- Strong understanding of subscription SaaS revenue models
- Experience integrating CPQ with CRM, marketing automation, and billing systems
- Ability to balance system flexibility with operational simplicity
- Experience advising growth-stage companies on commercial infrastructure

### Preferred

- Salesforce certifications
- Experience in vertical SaaS or GovTech
- Experience supporting ARR growth from $2M to $10M+

CPQ & Revenue Operations Architect - Fractional Consultant | Town Web | Jobs By Workable

Solutions Architect

Chief Revenue Officer

Salesforce Administrator

Revenue Operations

Connect to your customers in a whole new way

Salesforce

The role involves assessing, designing, and implementing a CPQ solution integrated with Salesforce, supporting dynamic pricing and revenue operations for a municipal technology company.

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