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Ultra Pouches is a brand dedicated to enhancing mental performance through innovative and natural solutions. Specializing in a range of ultra-convenient pouches, Ultra Pouches aim to deliver instant focus, energy, and improved memory using premium nootropics and adaptogens. Their formulation is scientifically backed and consists of research-grade ingredients, ensuring users receive effective support for their cognitive functions without the presence of nicotine.

With a commitment to quality and efficacy, Ultra Pouches provide a practical option for individuals seeking enhanced mental clarity in their daily routines. The brand emphasizes a health-conscious approach, with products designed to empower users to maximize their potential. Customers can explore a seamless shopping experience through various payment methods, ensuring accessibility and convenience. Ultra Pouches stands out in the health and wellness market, catering to those who prioritize both mental acuity and natural product efficacy. Whether you’re preparing for a busy day or need an energy boost, Ultra Pouches is there to support your journey.

Ultra Pouches

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## **About Ultra ⚡️**

Ultra™ is already the #1 brand of nicotine-free pouches in the world. Our mission is to build the category-defining brand of functional pouches for people who want enhanced performance without the crash, addiction, or long-term downsides. Ultra does not just make a pouch that is somewhat "better for you" than Zyn. We make functional performance products that are actively good for you.

The market shift is massive: nicotine pouch sales are up 3,000% since 2019 and projected to reach $20B by 2026. Consumers are adopting the pouch form factor at scale, and many are now seeking nicotine-free functional benefits in a pouch. Ultra is positioned to lead that wave.

Backed by some of the best investors, founders and athletes in the world, including:

**Left Lane Capital** (Blank Street, Olipop, Holy)

**Sugar Capital** (Grüns, Feastables, Lucky Energy)

**Athletes & Creators** Joe Burrow, Dak Prescott, Henrik Lundqvist, Jakob Chyrchrun + more

**Founders & Operators** Chad Janis (Grüns), Harpreet Singh (Oura Ring), Jeff Rader (Harry's), Vinay Menda (Blank Street), + more

## **The Role 🎥**

Ultra is looking for a **NYC-based freelance videographer + editor** who can **produce, shoot, and edit** high-performing short-form content at speed — with the **opportunity to grow into a full-time role**.

This is not a "show up and film" gig. We want someone who can take a creative direction, turn it into a shoot plan, direct on set, and ship edits that feel native to TikTok/Reels/Shorts — while still meeting Ultra's bar for premium, performance-driven storytelling.

You'll work closely with Growth + Brand and be trusted to move fast, stay organized, and iterate based on real performance feedback.

## **What You'll Own 💼**

### **Creative Production & Direction**

- Produce and direct shoots end-to-end: concepts → shot lists → on-set direction → final exports

- Help translate marketing goals into content systems (repeatable series, formats, hooks, and angles)

- Maintain a strong point of view on what will _win_ on social — not just what looks nice


### **Filming (DSLR + iPhone)**

- Shoot a mix of:

  - **Cinematic DSLR/mirrorless content** (lighting, composition, movement, product hero moments)

  - **Native iPhone content** (fast, real, trend-aligned, "shot on phone" energy)
- Capture clean audio and run-and-gun setups across NYC locations (office, streets, gyms, creator homes, etc.)

- Bring and operate your own **camera + lighting gear** (and know how to use it efficiently)


### **Editing & Post (Trend-Forward)**

- Edit primarily for **TikTok / IG Reels / YouTube Shorts**

- Be fluent in **CapCut** and current social editing styles (pacing, text, cuts, templates, sound, memes)

- Create multiple versions per concept (hook tests, cutdowns, CTA variants) and iterate quickly

- Ensure exports are platform-ready and organized for handoff


### **Copy + On-Screen Text**

- Write strong hooks, captions, and on-screen text that drives retention and conversion

- Collaborate with Growth on scripting frameworks and performance learnings


### **Systems, Organization & Collaboration**

- Keep a tight workflow: file naming, folder structure, versioning, deadlines, and clear communication

- Work collaboratively with internal stakeholders and external talent (creators/athletes/partners)

- Be reliable, responsible, and proactive — we move fast, and the work compounds


## **Why You're a Fit ❓**

- You're **NYC-based** and can be **flexible + on-the-go**

- You can shoot and edit at a high level — **and** you can **produce/direct**, not just execute

- You're deeply plugged into **what's trending** and know how to adapt trends to a brand

- You're highly skilled in **CapCut** (and comfortable moving fast in post)

- You own your own **camera + lighting equipment** and can run a nimble set

- You have strong **taste**, but you're also performance-aware and iteration-friendly

- You're extremely organized, communicative, and accountable

- You collaborate well and enjoy building with a team


**Bonus points**

- DTC / consumer brand experience

- You've built repeatable content systems (series formats that scale)

- You're comfortable with both UGC-style speed and premium brand storytelling

## **Location**

New York City

## **Employment Type**

Full time

## **Location Type**

On-site

## **Department**

Marketing

## **Compensation**

- Wages $80 – $150 per hour

## **Benefits and Perks**

This role begins as **freelance/contract**. If/when it converts to full-time, benefits include medical, dental, and vision coverage, HSA access, a 401(k), a Bathhouse membership for recovery and reset, and unlimited PTO.

Creative Videographer/Editor (Freelance > Fulltime) @ Ultra Pouches

Creative Director

Creative Direction

Ultra Pouches is seeking a NYC-based freelance videographer and editor to produce, shoot, and edit short-form content. The role involves creative direction, filming, and editing for platforms like TikTok and IG Reels. It starts as a freelance/contract position with potential to convert to full-time.

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