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Unndr is a brand that aims to empower women and promote self-care through their beautifully curated lingerie collections. Founded by Sofia, a London-based law graduate, Unndr was born out of her own journey of self-discovery and finding true fulfillment. Sofia realized that her 9-5 job in real estate wasn't bringing her happiness and wanted to create something greater for herself and others. After experiencing the transformative power of self-care, Sofia knew that she wanted to share this with women on a regular basis. Thus, Unndr was created to provide practical, beautiful, and confidence-building lingerie that encourages women to love and embrace themselves. Every month, subscribers to the Private Lingerie Club receive specially curated pieces that embody the spirit of self-indulgence and self-love. With Unndr, Sofia's mission is to help women become the best versions of themselves while providing an unforgettable and empowering experience. Join Unndr and discover millions of reasons to love yourself and indulge in the beauty that life has to offer.

Unndr

Business and Consumer Services

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Unndr is a lingerie and self-care subscription brand redefining how women engage with themselves. What started as a disruptive subscription model has grown into a **7-figure business** all without external funding **with a global customer base**, reaching over **300,000 women across social platforms.** Unndr is not just lingerie. It’s a ritual. A mindset. A movement centred around self-care, confidence, and becoming your best self. We’ve built a brand people *love*. Now we’re looking for the right operator to help us build a business that lasts.

We are looking for a **Fractional CEO / CEO** to partner closely with the founders to:

- Bring structure, clarity, and financial discipline to the business
- Build a clear and credible path to profitability
- Unlock scalable, sustainable growth

This role is ideal for someone who has experience operating within **high-growth DTC or consumer brands**, particularly through periods of complexity and transition.

## Key Responsibilities

**1. Financial & Operational Leadership**

- Take ownership of cash flow planning and financial visibility
- Implement structured approaches to supplier and operational management
- Improve margins, cost discipline, and inventory planning
- Build a more resilient and scalable operating model

**2. Growth & Revenue Strategy**

- Oversee and optimise paid marketing (Meta, TikTok, Google)
- Identify highest ROI channels and scale them effectively
- Build systems for predictable, repeatable customer acquisition
- Unlock additional revenue opportunities (subscriptions, bundles, partnerships, B2B)

**3. Business Model Optimisation**

- Refine the subscription model to improve clarity, retention, and profitability
- Optimise pricing, promotional strategy, and product positioning
- Identify and execute quick wins to unlock revenue from existing inventory

**4. Team & Execution**

- Lead and bring structure to a small, highly motivated team
- Introduce accountability, focus, and clear execution rhythms
- Work closely with the founder to transition from reactive to strategic operations

**5. Strategic Direction**

- Define and lead the next phase of Unndr’s growth
- Support preparation for potential investment
- Build a roadmap to scale beyond £5M+ revenue

**What We’re Looking For**

- Proven experience scaling a **consumer / DTC brand**
- Strong financial acumen (cash flow, margins, forecasting)
- Experience operating through **high-growth complexity or turnaround environments**
- Deep understanding of **paid media and e-commerce economics**
- Ability to operate both strategically and hands-on
- Calm, decisive, and solution-oriented

**Bonus if you:**

- Have experience with subscription-based models
- Have raised capital or worked closely with investors
- Have scaled brands from £1M → £5M+

**Why This Role is Different**

This is a rare opportunity to step into a business that has:

- **Proven traction and revenue**
- **A strong brand and engaged audience**
- **Clear challenges that need solving**
- **Significant upside for the right operator**

You won’t be starting from zero but you *will* play a defining role in what this becomes.

**Founder Note**

Unndr has been built from the ground up without external funding. Growing quickly through instinct, creativity, and community.

We are now entering a new phase where:

- The brand is strong
- The demand is proven
- But the business needs experienced leadership to scale sustainably

This role is for someone who is excited by both the **opportunity and the responsibility** of shaping what comes next.

Fractional CEO / CEO

Growth Strategy

Financial Leadership

Fractional Leadership

High Growth Companies

Operational Leadership

Revenue Strategy

Chief Executive Officer

Chief Operating Officer

Chief Growth Officer

Team Leadership

**Fractional CEO / CEO – Unndr**

**Location:**
London (Hybrid)

**Type:**
Fractional to Full-Time (flexible depending on candidate)

**Equity:**
Meaningful equity opportunity available

**Start:**
Immediate

**About Unndr**

Unndr is a lingerie and self-care subscription brand redefining how women engage with themselves. What started as a disruptive subscription model has grown into a
**7-figure business**

all without external funding
**with a global customer base**
, reaching over
**300,000 women across social platforms.**
Unndr is not just lingerie. It’s a ritual. A mindset. A movement centred around self-care, confidence, and becoming your best self. We’ve built a brand people
*love*
. Now we’re looking for the right operator to help us build a business that lasts.

**The Role**

We are looking for a
**Fractional CEO / CEO**
to partner closely with the founders to:

- Bring structure, clarity, and financial discipline to the business
- Build a clear and credible path to profitability
- Unlock scalable, sustainable growth

This role is ideal for someone who has experience operating within
**high-growth DTC or consumer brands**
, particularly through periods of complexity and transition.

**Key Responsibilities**

**1. Financial & Operational Leadership**

- Take ownership of cash flow planning and financial visibility
- Implement structured approaches to supplier and operational management
- Improve margins, cost discipline, and inventory planning
- Build a more resilient and scalable operating model

**2. Growth & Revenue Strategy**

- Oversee and optimise paid marketing (Meta, TikTok, Google)
- Identify highest ROI channels and scale them effectively
- Build systems for predictable, repeatable customer acquisition
- Unlock additional revenue opportunities (subscriptions, bundles, partnerships, B2B)

**3. Business Model Optimisation**

- Refine the subscription model to improve clarity, retention, and profitability
- Optimise pricing, promotional strategy, and product positioning
- Identify and execute quick wins to unlock revenue from existing inventory

**4. Team & Execution**

- Lead and bring structure to a small, highly motivated team
- Introduce accountability, focus, and clear execution rhythms
- Work closely with the founder to transition from reactive to strategic operations

**5. Strategic Direction**

- Define and lead the next phase of Unndr’s growth
- Support preparation for potential investment
- Build a roadmap to scale beyond £5M+ revenue

**What We’re Looking For**

- Proven experience scaling a
  **consumer / DTC brand**
- Strong financial acumen (cash flow, margins, forecasting)
- Experience operating through
  **high-growth complexity or turnaround environments**
- Deep understanding of
  **paid media and e-commerce economics**
- Ability to operate both strategically and hands-on
- Calm, decisive, and solution-oriented

**Bonus if you:**

- Have experience with subscription-based models
- Have raised capital or worked closely with investors
- Have scaled brands from £1M → £5M+

**Why This Role is Different**

This is a rare opportunity to step into a business that has:

- **Proven traction and revenue**
- **A strong brand and engaged audience**
- **Clear challenges that need solving**
- **Significant upside for the right operator**

You won’t be starting from zero but you
*will*
play a defining role in what this becomes.

**Founder Note**

Unndr has been built from the ground up without external funding. Growing quickly through instinct, creativity, and community.

We are now entering a new phase where:

- The brand is strong
- The demand is proven
- But the business needs experienced leadership to scale sustainably

This role is for someone who is excited by both the
**opportunity and the responsibility**
of shaping what comes next.

London

Fractional CEO to lead growth and profitability for DTC brand Unndr

Fractional CEO

Operations

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