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Wild Folk is a brand that prioritizes sustainable development and minimizing its impact on the environment. They are committed to sourcing local and global integral products and using artisanal quality, fair-trade, and hand-harvested ingredients whenever possible. Their brews showcase seasonality and locality, creating a unique and refreshing experience. Wild Folk's beverages are made up of a complex blend of herbs, botanicals, and citrus rind. Not only do they leave you without the hangover, but they also provide a refreshing sense of belonging and act as a real liquid confidence. The founder of Wild Folk, Dalia Kohen, recognized the need for convenient, non-alcoholic cocktails and conversations after years of managing The Coup restaurant. Her passion for gardening and foraging led her to create these nutrient-dense alternatives by turning classic flavors and recipes into delicious and satisfying drinks. With a caring and equitable approach, Wild Folk encourages a sense of fun, adventure, and curiosity in their experiential sipping. Their small-batch treatment adds charm and character to each drink, and their inventive and artful process reflects their commitment to tradition with integrity. Ready to explore Wild Folk? Find their botanically brewed, zero-proof cocktails in stores or connect with them on Instagram. Subscribe to their newsletter to receive special offers and be the first to try their new beverages.

Wild Folk

Food and Drink

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Wild Folk is a Calgary-based manufacturer of chef-driven non-alcoholic cocktails reminiscent of the classics. We are dedicated to crafting exceptional products that deliver sophistication and a memorable experience. Our mission is to redefine what it means to imbibe by offering a premium alternative that caters to modern lifestyles, health-conscious consumers, and those seeking inclusive social experiences.

**Who We’re Looking For**: The Fractional Chief Marketing Officer (CMO) will play a pivotal role in designing and executing our marketing strategy to drive brand awareness, customer acquisition, and market penetration. You will collaborate with both internal and external stakeholders to position Wild Folk as Canada’s leader in non-alcoholic beverages.

**Responsibilities**:

1.  Marketing Strategy: Execute and build on Wild Folk’s marketing strategy by focusing on brand positioning, market research & and competitive differentiation.
2.  Brand Awareness: Lead initiatives to enhance brand visibility and recognition through integrated marketing campaigns, leveraging both existing and new partnerships.
3.  Digital Marketing and E-commerce: Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and online advertising to increase website traffic, customer engagement, and online sales.
4.  Market Research and Consumer Insights: Conduct market research to inform product development and improve customer experiences with the Wild Folk brand.
5.  Sales Strategy: Develop effective sales tools, presentations, and collateral that support both D2B and D2C acquisition and retention.
6.  Budget Management: Manage marketing budgets effectively, allocate resources wisely across different channels, and optimize ROI on marketing investments. Identify and pursue relevant funding opportunities to grow and sustain Wild Folk’s brand.

**Qualifications**: • Experience within the consumer packaged goods (CPG) and food/beverage industry, with a preference for those with direct marketing or leadership experience; • Understanding of beverage industry consumer behaviour, market dynamics, & trends; • Track record of successfully launching and strategically scaling brands; • Strong analytical skills and ability to use data to drive measurable business results;

• Bachelor’s or Masters in Marketing, Business Administration; or equivalent experience

Location and Hours: Flexible hours and ability to work remotely, hours to be discussed. Compensation: Competitive rate depending on experience and responsibilities.

Fractional CMO

Chief Marketing Officer

Director of Digital Marketing

Marketing Strategist

Digital Marketing

Ecommerce

Sales Strategy

Brand Awareness

Market Research

Wild Folk emphasizes ingredients that support a commitment to sustainable development and a low impact on the environment.

We source local and global integral products, use artisanal quality, fair-trade and hand-harvested when available, and showcase seasonality and locality in all our brews. 

Made up of a complex blend of herbs, botanicals, and citrus rind, Wild Folk leaves imbibers without the hangover, but with a refreshing sense of belonging. The real liquid confidence.

free-spirited, non-alcoholic, botanical cocktails that evoke lasting memories 
💫

**Who We Are**
: Wild Folk is a Calgary-based manufacturer of chef-driven non-alcoholic cocktails reminiscent of the classics. We are dedicated to crafting exceptional products that deliver sophistication and a memorable experience.  Our mission is to redefine what it means to imbibe by offering a premium alternative that caters to modern lifestyles, health-conscious consumers, and those seeking inclusive social experiences.

**Who We’re Looking For**
: The Fractional Chief Marketing Officer (CMO) will play a pivotal role in designing and executing our marketing strategy to drive brand awareness, customer acquisition, and market penetration. You will collaborate with both internal and external stakeholders to position Wild Folk as Canada’s leader in non-alcoholic beverages.

**Responsibilities**
:

1. Marketing Strategy: Execute and build on Wild Folk’s marketing strategy by focusing on brand positioning, market research & and competitive differentiation.

2. Brand Awareness: Lead initiatives to enhance brand visibility and recognition through integrated marketing campaigns, leveraging both existing and new partnerships.

3. Digital Marketing and E-commerce: Drive digital marketing initiatives including SEO, SEM, social media, email marketing, and online advertising to increase website traffic, customer engagement, and online sales.

4. Market Research and Consumer Insights: Conduct market research to inform product development and improve customer experiences with the Wild Folk brand.

5. Sales Strategy: Develop effective sales tools, presentations, and collateral that support both D2B and D2C acquisition and retention. 6. Budget Management: Manage marketing budgets effectively, allocate resources wisely across different channels, and optimize ROI on marketing investments. Identify and pursue relevant funding opportunities to grow and sustain Wild Folk’s brand.

**Qualifications**
: • Experience within the consumer packaged goods (CPG) and food/beverage industry, with a preference for those with direct marketing or leadership experience; • Understanding of beverage industry consumer behaviour, market dynamics, & trends; • Track record of successfully launching and strategically scaling brands; • Strong analytical skills and ability to use data to drive measurable business results;

• Bachelor’s or Masters in Marketing, Business Administration; or equivalent experience Location and Hours: Flexible hours and ability to work remotely, hours to be discussed. Compensation: Competitive rate depending on experience and responsibilities.

Please email with letter of interest and resume: info@drinkwildfolk.com

Calgary

Fractional CMO to drive marketing strategy for non-alcoholic beverage company

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