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Fractional Marketing Graphic Designer
Counseling WorksPosted Jul 20, 2026
Job Description
Freelance Marketing Graphic Designer
Location: Chicago, Illinois (Remote)
Employment Type: Contractor
Hours: ~10 hours/month freelance role, flexible based on campaign needs.
What You'll Do
- Design marketing materials in Adobe + Canva (flyers, social ads, business cards, event materials)
- Maintain and expand brand guidelines into reusable design templates and systems
- Build and support Mailchimp email templates with modular sections (spotlights, resources, CTAs, announcements)
- Ensure all designs are consistent, polished, and aligned with clinical/brand standards
- Support campaign creative across print, digital, and email channels
What We're Looking For
- Strong Adobe Suite experience (Illustrator, Photoshop, InDesign preferred)
- Canva experience for building editable templates
- Strong understanding of layout, typography, and visual hierarchy
- Ability to balance creativity with structured, system-based design thinking
- Experience working across print and digital formats
Strongly Preferred
- Experience with Mailchimp or similar email platforms (Klaviyo, HubSpot, etc.)
- Experience building reusable email templates and modular email systems
- Understanding of mobile-first design principles for email
- Experience creating scalable design systems (not just one-off assets)
- Comfort working in both creative execution and structured system building
Work Style & Turnaround
This is a structured freelance role with a primarily planned workflow and occasional time-sensitive needs.
- Most work follows a predictable weekly cadence aligned with campaigns and office needs
- Typical turnaround is 2–4 business days depending on complexity
- Occasional urgent or time-sensitive requests may arise (e.g., events or last-minute updates), communicated as early as possible
- Planning is generally proactive, with occasional reactive support needed to meet business or clinical scheduling needs
What Success Looks Like
- Marketing materials are consistent, polished, and efficient to produce
- Brand assets are reusable instead of rebuilt each time
- Email marketing shifts from custom design to template-based execution
- Internal team can plug content into systems with minimal design dependency
- Overall marketing production becomes faster, more scalable, and more consistent
- Clear, consistent communication and dependable follow-through
- Proactive contribution of ideas to improve templates and workflows
- Strong collaboration with internal marketing team
About the Company
Counseling Works is a growing multi-location private therapy practice. We are transitioning from a design-heavy, one-off production workflow into a scalable marketing system, seeking to maintain high-quality creative output while building reusable brand and email systems that improve efficiency, consistency, and performance over time.
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