Job Description

Product Marketing Manager (Contract)

Location: USA; Canada (Remote)

Employment Type: Contract

Department: Growth

Compensation: Monthly rate, based on experience (30 hrs/mo.): $11K – $15K per month

Duration: Four-month contract, 30 hours per week, with possibility to extend or convert to full-time in 2027

Reporting: SVP of Growth

Collaboration: Product, sales, and broader Goody team

What you'll own

GTM Process & Planning

Implement a project management process and GTM planning framework for all planned high-priority releases
Communicate timelines and announcement plans
Develop key messaging for each release
Assign owners and collaborate with cross-functional stakeholders to keep releases on track

Enterprise Product Marketing: Positioning & Enablement

Develop positioning for our Team plan, targeting sales, marketing, and GTM personas at organizations
Help build out the sales enablement and pitch process, including supporting collateral
Collaborate with product on the roadmap, advocating for features and updates our customers need

Customer & Market Research

Conduct customer interviews to inform positioning and Product decisions
Run quantitative and qualitative research
Conduct competitor analysis

Who you are

Must-haves

5+ years of B2B product marketing experience at a product-led SaaS company (bonus points for GTM technology)
Power user of AI tools for leverage, research and productivity
Track record of owning GTM planning and launch process for multiple concurrent releases
Experience developing positioning, messaging, and sales enablement materials from scratch
Comfortable running customer interviews and synthesizing qualitative/quantitative research
Strong writing and cross-functional collaboration skills; able to work independently with light oversight
Experience with Product analytics tools like Amplitude
Excellent analytical skills and data literacy
Available ~30 hrs/week for the duration of the contract

Bonus points

Experience in a related space (gifting, e-commerce, GTM tech, or HR SaaS)
Experience navigating a hybrid PLG/Enterprise GTM
Advanced analytics skills (such as SQL queries or building Hex dashboards)
Experience standing up GTM/project management process at an early-stage or scaling company

About the Company

Goody is a modern gifting platform built to help companies create meaningful connections at scale. We power thoughtful, on-brand gifting experiences for leading teams, making it easy to send the right gift to the right person at the right moment without the logistics headaches.

Goody was founded in 2020 and is backed by leading investors like NEA, SoftBank, and Quiet Capital. We are a fully remote, product-driven team trusted by 79 percent of the Fortune 100. In 2025, Inc. ranked Goody as the fastest-growing gifting company in the United States, reflecting our momentum and focus on building exceptional experiences for customers and teammates alike.

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