Fractional Growth Marketing Manager

The Role

We’re looking for a hands-on, commercially-minded Fractional Growth Marketing Manager to help us activate and scale JPC’s own growth engine. This is not a pure strategy role. Nor is it a traditional campaign execution role. It sits in the middle – translating our positioning into consistent market presence, targeted engagement and real pipeline, so you’ll work closely with the senior team to design and activate JPC’s own marketing programmes, engaging our target accounts and market. You will also have support from our copy and creative team.

Important:

This role is focused on JPC’s own marketing, brand and pipeline generation.

While there may be opportunities over time to contribute to client programmes, the primary focus is building and activating JPC’s growth engine.

Scope & Focus

• Build JPC’s market presence and profile with priority accounts and audiences
• Design and activate ABM and demand generation programmes
• Drive pipeline creation and early-stage opportunity development
• Align closely with the senior team to connect marketing activity to commercial priorities

What You’ll Be Responsible For

1. ABM & Target Account Engagement

• Design and execute multi-touch ABM programmes across our priority accounts
• Build and manage target account engagement plans across channels (email, LinkedIn, events, content, direct outreach)
• Align activity to live opportunities, strategic conversations and priority prospects
• Ensure marketing activity supports real sales conversations, not just awareness

2. Demand Generation & Awareness

• Plan and activate broader campaigns to build awareness and inbound interest
• Manage channel mix and performance (organic, paid, email, social, partnerships)
• Optimise activity based on engagement, signals and outcomes

3. Thought Leadership & Experience Activation

Own the delivery of our thought leadership programme, including:

• Executive roundtables
• Podcasts
• Whitepapers and content series

Manage the end-to-end experience:

• Targeting and invitations
• Attendee engagement
• Content distribution
• Follow-ups and next steps

(These are not “just events” – they are strategic engagement moments designed to open conversations and build trust.)

4. Marketing Operations & MarTech

• Own the activation and management of marketing channels and tools
• Build and manage campaign workflows, automations and tracking
• Ensure activity feeds into CRM and supports pipeline visibility and reporting

(Strong MarTech capability is critical – this role is about orchestration, not just ideas.)

5. Lead Nurture & Early Qualification

• Design and manage multi-touch nurture journeys
• Engage directly with warm leads and contacts to: build context and relationships; deepen engagement; qualify opportunities through to initial sales qualification (e.g. BANT).
• Transition qualified opportunities to senior stakeholders for next-stage conversations

What We’re Looking For

Experience

• Strong experience in B2B marketing within an agency environment (ideally with experience also in the end client field of complex tech enterprise)
• Proven track record in ABM, demand generation and multi-touch engagement programmes
• Experience building market presence and thought leadership programmes
• Comfortable operating close to sales and commercial conversations
• Equally comfortable briefing and collaborating with internal content and creative teams to drive excellence across our marketing and growth activities, assets and channels

Skills & Capabilities

• Hands-on experience with MarTech platforms and campaign activation
• Ability to design and execute integrated, multi-channel programmes
• Strong organisational skills – able to manage multiple moving parts
• Commercial mindset – understands how marketing contributes to pipeline and revenue with case studies to demonstrate it
• Confident engaging with senior stakeholders (internally and externally)

Mindset

• Proactive, self-starting and comfortable in a fractional / flexible role
• Equally comfortable thinking strategically and executing tactically
• Focused on outcomes, not activity
• Understands that in complex B2B engagement must be personal, relevant and human & marketing and sales must operate as one system, not silos

How this role contributes to JPC’s growth ambitions

We know that a relatively small number of high-value accounts will drive a large proportion of our growth – but like many agencies our size, maintaining consistent, high-quality engagement with those accounts isn’t always easy. This role is critical to helping us change that - you’ll be helping us:

• Focus effort where it matters most
• Turn insight into meaningful engagement
• Convert interest into real commercial conversations
• Build a repeatable, scalable pipeline engine for JPC

The Opportunity

• Flexible, fractional role (~3 days per week)
• Potential to scale into full-time or expanded scope
• Work directly with a senior team shaping growth strategy
• Play a central role in building JPC’s own go-to-market engine

**Benefits ** *( Please note: benefits apply to permanent Full Time employees. Contractor arrangements and entitlements will be discussed and agreed on a case-by-case and pro-rata basis.)

• Flexible working, with 1-2 days a week in our B-Corp, pet friendly office and co-working space in the city with free breakfast, teas, coffees and other incentives
• 23 days base holiday (with ability to earn up to 30 days) + 1 day extra birthday leave
• AL purchase programme
• 2x volunteer days per year
• Pension scheme
• Private Health Insurance
• Conferences and training
• JPC Culture Club (social, cultural, and charitable initiatives, team building, celebrations, events, recognition and awards)
• £250 home office budget