Adam E.

SmartLabs (Series B biotech) creates flexible spaces and provides world-class operational support to power scientific breakthroughs for emerging biotech companies – and they’re moving fast.

After rapidly closing their A and B rounds, and the bulk of their capex focused on physical expansion, they needed a capital-efficient way to support sales and marketing, so they hired me to play the role of strategist and content marketer. What started as a two-week project, has lasted nearly one year yielding over 100 assets across marketings, sales, events, web/digital and corporate comms.

Needing to simultaneously build top-of-funnel brand awareness and support sales and direct outreach, deliverables have included brand messaging and positioning strategies, persona mapping, product brochures, social media content, and a variety of other sales and marketing assets.

EZ Newswire is rewiring the way business news is written and distributed. Having proven demand with a no-code tool, they needed a strategist who could help them develop a roadmap, operationalize product development, and spearhead product and growth.

I was hired as that utility player and quickly became the head of product to bring a concept from idea to primetime. For six months, I worked with the co-CEOs on positioning and ICP development, and I led a designer, and two engineers through the full product lifecycle including scoping, designing, developing, and released a homegrown MVP in three months - followed by three months of data analysis, user research, and iteration.

My work led to the team activating Priceline as a customer within a month of being in-market, a growing user base (thanks to an increasingly effective generative AI stack utilizing LangChain and recursive prompt engineering), and the company winning a notable pitch competition.

Goodwork is quickly becoming the go-to resource for early stage ventures who need fractional marketing support provided by A players. For their first year, I helped them as a strategist leverage the insights gained from experimentation to figure out their ICP in order make the Goodwork experience more focused and seamless.

Solydaria is building next generation commerce technology that drives loyalty through personalized, direct deals powered by AI on the blockchain. Advising founding team on narrative, product, and go-to-market strategies.

AI Synapse is a pre-seed sventure automating SDR-level work in order to make sales more human again. I am an advisor focused on go-to-market strategies.

IN. is a consumer mobile app that enables people to more easily spend time together by removing friction in the planning and spending journey.

I founded and led the company from 0 to 10,000 active users. Things snowballed in 2019 when we interviewed 432 individuals about their experiences traveling and partying with friends, and discovered an opportunity to bring several familiar features into a single, unified experience that made getting together and having a great time easier.

By 2021, we used a prototype to raise nearly a half-million dollars from tech leaders, formed a founding team of four, brought on seven incredible advisors (with backgrounds like Airbnb, Uber, UBS, Bridgewater, Orbitz, Bankrate, rent.com, Teamsnap, Oracle, and more), and hired world-class fractional consultants to solve what turned out to be an incredibly difficult problem to solve.

The app continues to grow today, although it is now a project on the back burner given that the team has disbanded.