Adam Engel

Early-stage go-to-market strategist & operator

Fractional Head of Growth & Product for Seed & Series-A/B Stage B2B & SaaS startups (4x work led to raising funds); Former founder & CEO of 10k user mobile app (consumer tech); Former GTM Business Partner to $100mm channel at Yext (public AI SaaS); Also former multi-million dollar political fundraiser (conversation starter)

Adam Engel

Work

  • Strategist | SmartLabs

    SmartLabs (Series B biotech) creates flexible spaces and provides world-class operational support to power scientific breakthroughs for emerging biotech companies – and they’re moving fast.

    After rapidly closing their A and B rounds, and the bulk of their capex focused on physical expansion, they needed a capital-efficient way to support sales and marketing, so they hired me to play the role of strategist and content marketer. What started as a two-week project, has lasted nearly one year yielding over 100 assets across marketings, sales, events, web/digital and corporate comms.

    Needing to simultaneously build top-of-funnel brand awareness and support sales and direct outreach, deliverables have included brand messaging and positioning strategies, persona mapping, product brochures, social media content, and a variety of other sales and marketing assets.

    https://www.smartlabs.com
  • Strategist | EZ Newswire

    EZ Newswire is rewiring the way business news is written and distributed. Having proven demand with a no-code tool, they needed a strategist who could help them develop a roadmap, operationalize product development, and spearhead product and growth.

    I was hired as that utility player and quickly became the head of product to bring a concept from idea to primetime. For six months, I worked with the co-CEOs on positioning and ICP development, and I led a designer, and two engineers through the full product lifecycle including scoping, designing, developing, and released a homegrown MVP in three months - followed by three months of data analysis, user research, and iteration.

    My work led to the team activating Priceline as a customer within a month of being in-market, a growing user base (thanks to an increasingly effective generative AI stack utilizing LangChain and recursive prompt engineering), and the company winning a notable pitch competition.

    https://news.eznewswire.com/news/three-female-founders-win-investments-onstage-during-san-antonio-startup-week
  • Strategist | Goodwork

    Strategist | Goodwork

    Goodwork is quickly becoming the go-to resource for early stage ventures who need fractional marketing support provided by A players. For their first year, I helped them as a strategist leverage the insights gained from experimentation to figure out their ICP in order make the Goodwork experience more focused and seamless.

    https://www.goodwork.com
  • Advisor | Solydaria

    Solydaria is building next generation commerce technology that drives loyalty through personalized, direct deals powered by AI on the blockchain. Advising founding team on narrative, product, and go-to-market strategies.

    https://solydaria.co
  • Advisor | Ai Synapse

    AI Synapse is a pre-seed sventure automating SDR-level work in order to make sales more human again. I am an advisor focused on go-to-market strategies.

    https://www.ai-synapse.io
  • Founder | IN., the together app

    IN. is a consumer mobile app that enables people to more easily spend time together by removing friction in the planning and spending journey.


    I founded and led the company from 0 to 10,000 active users. Things snowballed in 2019 when we interviewed 432 individuals about their experiences traveling and partying with friends, and discovered an opportunity to bring several familiar features into a single, unified experience that made getting together and having a great time easier.


    By 2021, we used a prototype to raise nearly a half-million dollars from tech leaders, formed a founding team of four, brought on seven incredible advisors (with backgrounds like Airbnb, Uber, UBS, Bridgewater, Orbitz, Bankrate, rent.com, Teamsnap, Oracle, and more), and hired world-class fractional consultants to solve what turned out to be an incredibly difficult problem to solve.


    The app continues to grow today, although it is now a project on the back burner given that the team has disbanded.

    https://www.areyouin.io

Experience

  • Self-employed

    Self-employed

    Product & Growth

    Nov 2022 - Present

    I partner with founders as a thought partner and a trusted extra pair of hands to drive customer-centric decision making.

    • Led B2B AI media platform from 0 to activating Priceline as a customer
    • Spearheaded branding and positioning for Series B biotech labs startup
    • Led ideation and solutioning projection for pre-seed blockchain founders
    • Assisted in customer discovery strategy creation for seed-funded AI agent platform
  • IN.

    IN.

    Founder & CEO

    Mar 2021 - Nov 2022

    Founded and led a social communications, collaboration, and cost tracking tool for groups of consumers to more easily plan and enjoy time together. We raised a pre-seed round from tech leaders, attracted an advisory board of world-class professionals, and grew from 0 to 10,000 users.

    • Raised nearly a half-million pre-seed
    • Activated 10,000 consumers
  • Yext

    Yext

    Growing Channel Revenue Business

    Oct 2017 - Aug 2021

    Worked in several capacities growing the $100mm channel revenue business which included selling and training digital marketing agencies as well as innovating with and activating the liked of IBM and Accenture. I also led enablement for the business, training 100+ partner managers, account executives, and customer success managers.

    • Built and grew adoption of a self-serve training platform for partners
    • Trained the business through an entire pivot of company's go-to-market strategy
    • Designed playbooks that enabled Accenture to build and go-to-market with Yext
    • Sold over $1M ARR in reseller partnerships

Similar Members

  • Andrew Winter profile image
    Andrew Winter
    1. Fractional COO
    2. Advisor
    3. Product Strategy
    4. Sales
    5. Business Development
    Fractional COO & Product Leader
  • Kareem Malek profile image
    Kareem Malek
    1. Strategy
    2. Startup Consultant
    3. Growth
    4. Marketing
    5. Sales
    Ex-consultant turned exited founder. Deep expertise in healthcare and financial services.
  • Akshi Federici profile image
    Akshi Federici
    1. Go To Market
    2. Go to Market strategy
    3. Recruiting
    4. Competitive Analysis
    5. Head of Finance
    ENTREPRENEURIAL LEADER ✦ STRATEGIC PLANNING ✦ STRATEGIC OPERATIONS ✦ DATA AND ANALYTICS ✦ GROWTH ✦ INDUSTRY EXPERT

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