Adam Engel

Work

• 

  Strategist | SmartLabs

  • Go-To-Market Strategies & Implementation
  • Branding
  • Content Marketing
  • Content strategy

  SmartLabs (Series B biotech) creates flexible spaces and provides world-class operational support to power scientific breakthroughs for emerging biotech companies – and they’re moving fast.

  After rapidly closing their A and B rounds, and the bulk of their capex focused on physical expansion, they needed a capital-efficient way to support sales and marketing, so they hired me to play the role of strategist and content marketer. What started as a two-week project, has lasted nearly one year yielding over 100 assets across marketings, sales, events, web/digital and corporate comms.

  Needing to simultaneously build top-of-funnel brand awareness and support sales and direct outreach, deliverables have included brand messaging and positioning strategies, persona mapping, product brochures, social media content, and a variety of other sales and marketing assets.

  https://www.smartlabs.com
• 

  Strategist | EZ Newswire

  • Head of Product
  • Customer Discovery
  • Product Strategy
  • Design thinking
  • Product Management
  • Data Strategy
  • AI Strategy & Implementation
  • Growth

  EZ Newswire is rewiring the way business news is written and distributed. Having proven demand with a no-code tool, they needed a strategist who could help them develop a roadmap, operationalize product development, and spearhead product and growth.

  I was hired as that utility player and quickly became the head of product to bring a concept from idea to primetime. For six months, I worked with the co-CEOs on positioning and ICP development, and I led a designer, and two engineers through the full product lifecycle including scoping, designing, developing, and released a homegrown MVP in three months - followed by three months of data analysis, user research, and iteration.

  My work led to the team activating Priceline as a customer within a month of being in-market, a growing user base (thanks to an increasingly effective generative AI stack utilizing LangChain and recursive prompt engineering), and the company winning a notable pitch competition.

  https://news.eznewswire.com/news/three-female-founders-win-investments-onstage-during-san-antonio-startup-week
• 

  Strategist | Goodwork

  • Strategy

  Goodwork is quickly becoming the go-to resource for early stage ventures who need fractional marketing support provided by A players. For their first year, I helped them as a strategist leverage the insights gained from experimentation to figure out their ICP in order make the Goodwork experience more focused and seamless.

  https://www.goodwork.com
• 

  Advisor | Solydaria

  • Advisor
  • Founder Coach
  • Strategy
  • Product Strategy

  Solydaria is building next generation commerce technology that drives loyalty through personalized, direct deals powered by AI on the blockchain. Advising founding team on narrative, product, and go-to-market strategies.

  https://solydaria.co
• 

  Advisor | Ai Synapse

  • Advisor
  • Founder Coach
  • Strategy
  • Go to Market strategy

  AI Synapse is a pre-seed sventure automating SDR-level work in order to make sales more human again. I am an advisor focused on go-to-market strategies.

  https://www.ai-synapse.io
• 

  Founder | IN., the together app

  • Founder
  • CEO
  • Head of Product
  • Head of Growth
  • Fundraising
  • Board member
  • Analytics
  • Product Operations
  • Head of Design
  • Product Designer

  IN. is a consumer mobile app that enables people to more easily spend time together by removing friction in the planning and spending journey.

  
  

  I founded and led the company from 0 to 10,000 active users. Things snowballed in 2019 when we interviewed 432 individuals about their experiences traveling and partying with friends, and discovered an opportunity to bring several familiar features into a single, unified experience that made getting together and having a great time easier.

  
  

  By 2021, we used a prototype to raise nearly a half-million dollars from tech leaders, formed a founding team of four, brought on seven incredible advisors (with backgrounds like Airbnb, Uber, UBS, Bridgewater, Orbitz, Bankrate, rent.com, Teamsnap, Oracle, and more), and hired world-class fractional consultants to solve what turned out to be an incredibly difficult problem to solve.

  
  

  The app continues to grow today, although it is now a project on the back burner given that the team has disbanded.

  https://www.areyouin.io