I help shape and build transformative companies.

I have an extensive background in business strategy, customer experience, and creative leadership across just about every industry imaginable. I’ve helped Fortune 500 companies innovate, established companies launch entirely new divisions, nascent startups get off the ground, and pretty much everything in between.

At any stage, I bring a fresh perspective to fuel ambitions and growth. I work closely with founders so their mission becomes my mission, then I deep-dive into the business to set a vision and launch a plan that ensures all touchpoints create value and operations support success.

I'm efficient and collaborative, without ego or nonsense. Depending what’s needed, I can work solo, with a selection of specialists that I manage, or embedded as interim/fractional leadership.

Please get in touch to discuss how we might work together. I'm always happy to talk through my background and relevant work.

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EXPERTISE

(no particular order)

• business strategy

• positioning and narrative

• brand strategy and identity

• experience strategy and design

• product strategy and design

• audits and research

• creative direction

• concept models

• future visioning

• pitch decks

• roadmaps

• team building

• org structure

• operations

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HIGHLIGHTS

→ For one of the world’s top football clubs, I helped shape a groundbreaking new venture studio and launch a portfolio of sports-related startups. This endeavor created an entirely new revenue stream by leveraging the club’s existing assets and expertise.

→ For a top maritime defense startup, I led the design for its brand, website, vessels, demos, and investor decks plus wrote all strategic communications (positioning, narrative, investor comms). The company subsequently raised a $55M Series A.

→ For a major CoLiving startup, I performed holistic business assessments, mapped comprehensive digital ecosystems, and designed all digital experiences across operations, booking management, and services. This set a clear strategic vision and roadmap for the creation of all customer and operational touchpoints.

→ For a cybersecurity startup, I conducted extensive interviews with CISOs from BlackRock and Schroders to deliver comprehensive recommendations for expanded services that resulted in exponential growth.

→ For an invitation-only crypto exchange founded by Goldman Sachs execs, I led the design of the entire trading platform for UHNW investors. The company was subsequently acquired the following year.

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