- Fractional GTM Leader
- Fractional CRO
As a highly motivated and results-driven leader, I bring a wealth of experience in sales, management, and enablement to every challenge. My unique blend of adult learning expertise, strategic sales strategies, and a passion for program design makes me a valuable asset to any organization.
- Microsoft Excel
Sales Transformation Project
- Go-To-Market Strategies & Implementation
- Project Management
I spearheaded a game-changing initiative that reshaped our global sales strategy. This transformation shifted our sales teams from legacy platform-based selling to a dynamic solution-oriented approach. I initiated the change by aligning objectives with Regional Vice Presidents, redirecting our focus toward understanding and addressing broader customer needs. A comprehensive stakeholder analysis ensured buy-in across diverse teams and regions. A well-structured communication plan, including immersive workshops and webinars, kept everyone informed. Extensive training equipped our teams with essential skills for solution-based selling. Change champions from various regions piloted the program, while proactive resistance management addressed concerns. This transformative journey resulted in a 32% increase in close ratios, a 41% surge in average order value, and a profound cultural shift towards a customer-centric mindset. This project underscored the power of structured change management, transparent communication, and ongoing reinforcement in achieving remarkable organizational change.
Gray Scale Consulting
Dec 2017 - Present
Help organizations develop GTM strategies to enhance revenue and business execution.
- Partnered with clients to co-create highly effective go-to-market strategies across diverse regions, leveraging deep market knowledge to deliver impressive results.
- Collaborated with cross-functional teams and fostered strong relationships with clients, stakeholders, and partners, ensuring seamless execution of plans and initiatives.
Director of Revenue Enablement
Jan 2022 - Feb 2023
SambaNova delivers the first full-stack generative AI platform, from chip to model, designed for enterprise and government entities.
- Spearheaded the establishment of an Enablement and Operations function for an emerging AI startup, fostering cross-functional alignment among product marketing, product management, sales, engineering, and finance teams.
- Orchestrated and executed comprehensive Go-To-Market (GTM) strategies from inception to launch, leading to a 30% surge in qualified opportunities and an impressive USD 200M augmentation in the sales pipeline.
Head of Sales Enablement
Dec 2019 - Jan 2022
Create personalized digital experiences at scale with a core set of technologies that allow you to define, standardize, and tailor unique online experiences that connect with your audience.
- Managed cross-functional team in 3 regions (USA, UAE, and Australia), ranging from entry-level specialists to managers of SME’s, and collaborated with business development, partners, and operations
- Devised data-driven product positioning and messaging strategies using user research, market insights, and product expertise, achieving an 18% growth in global revenue.
- Key stakeholder in an MSOA (Marketing Sales Ops Alignment) initiative, aligning CRM, Web, and Intent Data for a holistic understanding of the business and customer journey, enhancing close rates by 32%.
Samsung Home Electronics
National Sales Trainer
Nov 2016 - Mar 2018
- Defined a sales center of excellence for North America to educate partners, internal sales, and 3PL teams on a new product category.
- Designed training and peer-mentoring programs for incoming new hires; reduced onboarding time by 50%.
Field Sales Manager
Nov 2013 - Nov 2016
- Managed a Sales Territory of 200+ Retail Locations
- Exceeded annual sales quotas, resulted in 12% increase of marketshare and 8M USD of revenue growth.
Retail Store Manager
Feb 2013 - Nov 2013
- Led District in Sales 2 Quarters in a Row
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