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Carl T.

Fractional Product & GTM Leader

Accomplished product leader with deep experience in the full-stack of bringing digital products to market: product management, design, user research, marketing, enablement, and sales // McCombs MBA, Civitas Learning, and Teach for America alum.

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Carl T.

Work

Launched Civitas Learning's Administrative Analytics Solution

civitaslearning.com
Launched Civitas Learning's Administrative Analytics Solution

Brought together disparate capabilities and led development of critical new capabilities (which were identified through deep buyer/user discovery & research) into a unified solution, to achieve product-market fit. Directly led all parts of go-to market, from user research, product development, engineering team/scrum management, product marketing, pricing & packaging, sales enablement, and even directly had a seat on the sales team to build out consultative selling model. 3X revenue, 50% reduction in churn.

Developed consultative selling playbook

Developed consultative selling playbook

Built out step-by-step resources for sales team to effectively assess and validate buyer problems, build a coalition to address those problems, develop a solution and get buy-in for it, and ultimately navigate deal closing. Leveraged deep experience working with education leaders in the product development capacity, and my direct experience in navigating long-cycle, complex, government procurement processes to inform this selling process.

Developed campus instructional coaching playbook for Dallas ISD regional campuses

Developed campus instructional coaching playbook for Dallas ISD regional campuses

As instructional coach and department chair, I established a support plan for 10-teacher math team, and case management system for at-risk students which led to a student pass rate on the state test of 76%, as compared to a 38% pass prior year. With this success, I was asked to co-author a handbook of our methods, that was used across campus leaders in south Dallas to drive similar results.

Experience

Jun 2015 — Dec 2022
Civitas Learning

Civitas Learning

Regional Vice President & Senior Product Manager

  • Developed and owned long-term product strategy for core analytics solution to achieve product-market fit
  • Managed multiple product initiatives, and helped scale products 1->N as well as launch 0->1
  • Responsible for all parts of go-to-market: product management (5+ years in PM seat, managing a portfolio of 5 products), design, user research, marketing, enablement, and sales
Apr 2011 — May 2014
Teach for America

Teach for America

Campus Instructional Coach, Math Department Chair, Algebra and Geometry Teacher, and Head Tennis Coach

  • Teacher of the Year, Coach of the Year
  • As instructional coach and department chair, established support plan for 10-teacher math team, and case management system for at-risk students
  • As teacher, produced 85% student pass rate on end-of-course test, as compared to average state rate of 67%
  • Increased tennis team participation from 7 members to 28 members; led team to Regionals for first time in five years