Crystal Bray

Fractional COO focused on Product & Technology Operations

I am a Fractional COO specializing in Product & Technology Operations, with extensive experience spanning operational process design to product and technology operational architecture. I've co-created end-to-end experimentation strategies for early stage tech companies, led growth workshops, and instilled systems design thinking for local service businesses. At Uber, I led Product Operations teams focused on the development and operation of technology applications, networks, and products. Be…

Crystal Bray


  • Foundation for Sustainable Product Hacking at Early Stage Startup

    Foundation for Sustainable Product Hacking at Early Stage Startup

    This project was a collaboration with the founding team at an early stage tech startup with the main goal to gain a comprehensive understanding of the company's objectives, product roadmap, and challenges related to growth. The primary goal was to define and execute a growth strategy, encompassing target market identification, establishment of growth objectives, and the formulation of a comprehensive plan for acquiring and retaining partners and customers. Additionally, this project involved the creation of an product development framework that included robust process evaluation criteria. Beyond the scope of the project, continuous communication with the team ensured alignment on findings, progress, and delivery. Core pieces of this project that are repeatable for your organization:

    Promote Collaborative Engagement: Collaborate with key stakeholders to gain a deep understanding of the organization's objectives, challenges, and product roadmap.

    Drive Growth Strategies: Develop and execute a robust growth strategy encompassing target market identification, setting clear growth objectives, and formulating a comprehensive plan for acquiring and retaining partners and customers.

    Enhance Operational Efficiency: Implement an development framework, establish process evaluation criteria, and assess key operational processes for continuous improvement while maintaining open communication with the team for timely progress updates and solution delivery.

  • Product Operations Training @ Uber Freight

    Product Operations Training @ Uber Freight

    I developed, coached, and mentored analysts, operators, and program managers in a comprehensive 6-month program. The focus was on instilling product and operational excellence standards, aiming to enhance Standard Operating Procedures (SOPs), elevate stakeholder communication, and sharpen analytic insights. Core pieces of this project that are repeatable for your organization:

    Customized Training Program: Develop a tailored 3/6/9-month training program that hones the skills of analysts, operators, and program managers, focusing on product and operational excellence standards.

    Mentorship Framework: Establish a mentorship structure within the program, where experienced team members provide guidance and support to participants, fostering their professional growth.

    Continuous Improvement Initiatives: Implement regular assessments and feedback loops to ensure that the program consistently enhances Standard Operating Procedures (SOPs), stakeholder communication, and analytical insights.

    Performance Metrics and KPIs: Define key performance indicators (KPIs) to measure the success of the program in terms of developing talent and improving operational standards. This data-driven approach will guide ongoing refinements and ensure achievement of objectives.


  • PTO Partners

    PTO Partners

    Managing Partner

    Jun 2023 - Present

    Product & Technology Operation Experts Our team of experts have over 50 years of collective business experience in Product Operations, Project Management, and Learning and Development. As a collective, we bring knowledge from multiple industries including Big Tech, Utilities, and Healthcare.

    • Partnered with Series A tech company to create their end to end experimentation strategy.
    • Growth and expansion workshops with Bay Area Pest Control business
    • Systems design thinking for local service business owners
    • Hiring assessment digital transformation
  • Uber


    Product Operations Leader

    Jul 2019 - Feb 2023

    Uber Technologies, Inc. is a technology platform, which engages in the development and operation of technology applications, network, and product to power a 2-sided ride-hailing marketplace and more.

    • Product Operations Onboarding and Training Framework
    • Coached operations analyst and managers into Product Specialist
    • Managed two teams for Marketplace Dynamics and Carrier Experience
  • Tailored Brands

    Tailored Brands

    Principal Data Scientist

    Oct 2017 - Jun 2019

    "We are Tailored Brands, a leading omnichannel retailer delivering personalized products and services through our convenient network of stores and ecommerce sites."

    • Marketing Attribution Model
    • On-premise to Cloud Data and Analytics Transformation
  • Boston Consulting Group

    Boston Consulting Group

    Management Consultant

    Aug 2016 - Sep 2017

    "Boston Consulting Group is a global consulting firm that partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. Our success depends on a spirit of deep collaboration and a global community of diverse individuals determined to make the world and each other better every day."

    • Supported a leading global brand to identify SG&A reduction opportunities to improve business outcome
    • Modeled and identified $1.5B revenue stream and $300M in loosely-structured spend
    • Increased price realization for over $50M in B2B products

Similar Members

  • Andrew Oyedeji profile image
    Andrew Oyedeji
    1. Fractional COO
    2. Strategy
    3. Strategic Planning
    4. Change Management
    5. Performance Management
    Operations & Strategy Leader // Former Silicon Valley Exec // GE Corporate Audit Staff Alum
  • Hogan Lee profile image
    Hogan Lee
    1. Advisor
    2. Team Building
    3. Go-To-Market Strategies & Implementation
    4. Leadership
    5. Fractional COO
    Fractional COO - TikTok founding team executive - 2x startup operations exec (both acquired)
  • Davey Randa profile image
    Davey Randa
    1. Strategy
    2. Leadership
    3. Business strategy
    4. Finance
    5. Corporate Finance
    Strategic COO | From Startups to Scaleups, Driving Operational Excellence & Innovation"

Send me Talent

Chat with the founders of Go Fractional to learn what problems you could be solving tomorrow.