Understand the role of a chief marketing officer, their skills and qualifications, and the different ways you can engage one. Also, discover the easiest way to hire a CMO.
Jon Amar
Helping Series A, Series B, and pre-IPO companies build trust and get noticed.
Since 2012, I've worked with award-winning agencies; politicians and government organizations; CEOs of publicly traded companies; and, executive teams at VC-funded startups to create and lead public relations and strategic communications strategies that generate public interest, build trust, and drive business outcomes.
My work and insights have been featured in publications such as Reuters, PRWeek, Fast Company, Forbes, The Washington Post, Business Insider, and many others.
I currently operate J…
Work
SURVEY: 96% of Business Execs Want More Than an ESG Report to Communicate Their Impact – Matter Unlimited
https://matterunlimited.com/2023/04/25/harris-poll-esg-survey/Ideated, launched, and promoted a data- and public opinion-driven campaign for an agency.
This Virginia-Based Bank Is Letting Customers Buy Bitcoin at the ATM - CoinDesk
https://www.coindesk.com/markets/2021/02/10/this-virginia-based-bank-is-letting-customers-buy-bitcoin-at-the-atm/Led the messaging, positioning, and media placement for a major crypto-related announcement by a publicly traded bank.
Mosaic raises $44M to automate the construction planning process | TechCrunch
https://techcrunch.com/2021/11/01/mosaic-raises-44m-to-automate-the-construction-planning-process/Led the messaging and media outreach strategy for a client's Series B announcement.
Lynn Forester de Rothschild: ‘Investors should engage more, not divest’ | Netzeroinvestor
https://www.netzeroinvestor.net/news-and-views/exclusive-lynn-forester-de-rothschild-on-bringing-brains-and-capital-togetherPitched and secured an executive profile piece for a high profile client in the impact investing space.
Comment: How companies can lead to make the energy transition work for people and planet | Reuters
https://www.reuters.com/business/sustainable-business/comment-how-companies-can-lead-make-energy-transition-work-people-planet-2022-12-22/Ghostwrote and published an opinion piece on behalf of the CEO of a global nonprofit.
Worried about the economy? Don’t pause your ESG or impact initiatives
https://www.fastcompany.com/90896239/worried-about-the-economy-dont-pause-your-esg-or-impact-initiativesGhostwrote and published a thought leadership article on behalf of an agency CEO.
Lessons From My Journey As An Activated Patient: Why We Need Oral Health Care Innovation
https://www.forbes.com/sites/forbestechcouncil/2023/04/14/lessons-from-my-journey-as-an-activated-patient-why-we-need-oral-health-care-innovation/?sh=620d14754ce6Ghostwrote and published a thought leadership article on behalf of a healthcare CIO.
Recession or Not, Brands Must Go Long on ESG | Sustainable Brands
https://sustainablebrands.com/read/walking-the-talk/recession-or-not-brands-must-go-long-on-esgGhostwrote and published an opinion piece in a high-impact industry publication on behalf of an agency CEO.
Experience
Matter Unlimited
Director, PR and Communications
Jun 2022 - Jun 2023
Matter Unlimited is a social impact communications and creative agency. My clients included Tyson Foods, Institute for Healthcare Improvement, Council for Inclusive Capitalism, and CareQuest Innovation Partners.
- Secured client thought leadership coverage in Reuters, Sustainable Brands, and Green Biz
- Secured client feature in Fortune and trade publications
- Secured client award for Inc. Best in Business
- Secured Anthem Award (Webbys) for client
- Launched client LinkedIn Newsletter
Onword
Principal Consultant
Mar 2019 - Apr 2022
Onword was a public relations and strategic communications consultancy that focused on the real estate, financial, and technology startup industries.
- Secured top-tier, local, and industry-specific media coverage
- Launched data-driven campaigns
- Managed corporate and executive reputations
Remodelmate
Co-founder and Head of Growth
Aug 2018 - Nov 2019
Remodelmate is a venture-backed home remodeling technology and marketplace company.
- Secured top-tier, local, and industry-specific media coverage
- Led brand partnership strategy program
- Led all marketing and advertising programs
LEVICK
Director, Corporate
May 2017 - Jul 2018
LEVICK is a leading independent public relations and crisis communications firm.
- Secured top-tier, local, and industry-specific media coverage
- Created crisis response plans
- Managed personal and company online reputations
Related Blog Posts
What Is a Chief Marketing Officer (CMO)? 15 Key Responsibilities How to Hire a CMO for Transformative Growth: 8 Key Strategies Discover how to hire a CMO using eight critical steps, and get strategies to empower your CMO for success. Uncover the easiest way to hire the ideal CMO through Go Fractional.
What Is a Fractional CMO? (Services, Key Benefits, How to Hire) Explore how a fractional CMO can unlock growth in your business. Dive into the proven benefits and find out how to hire top talent through Go Fractional.
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