Jonathan Jacobs

Experience

• 

  Accelerate360

  VP - Digital Marketing

  Jul 2021 - May 2022

  Accelerate360 is an omni-commerce sales, distribution and logistics, marketing and media company that unlocks growth for retailers and brands at the intersection of culture, content, and commerce.

  • Maintained 100% client and staff retention during acquisition process, and further doubled the size of the marketing team to 15 people in under 10 months.
  • Identified cross-department value creation opportunities, leading to millions in revenue generation.
  • Developed and executed growth-focused marketing strategies for health, wellness, and publishing clients, resulting in successful launch campaigns for five bestselling books.
  • Oversaw design of the digital marketing strategy for US Weekly’s first-ever retail activation.
  • Achieving pay equity across and within our function groups.
• 

  Digital Natives Group

  Co-Founder + Partner

  Sep 2011 - Jun 2021

  Digital Natives Group was a digital marketing agency I co-founded in 2011. Over ten years, we worked our way up from helping the local ice cream shop to partnering with titans like the NFL, Comcast NBCUniversal, SwissRe, and the Nature Conservancy, New York icons like I Love NY, Grand Central Terminal, and the Empire State Building, and luminaries like #1 best-selling author Dr. David Perlmutter, Nobel laureate Dr. Elizabeth Blackburn, Hollywood screenwriter David Koepp, and dozens of other world-class leaders. Our journey included billions of impressions, million of products sold, thousands of pieces of content, hundreds of pitches and proposals, and dozens of websites and apps.

  • Work featured in Wall Street Journal, Daily News, The New York Times, Food & Wine, Newsday, Lifehacker and other media outlets.
  • Drove sales programs that earned firm seven-figures of annual revenue, primarily sustainable MRR.
  • Controlled annual budgeting and P&L to determine marketing and hiring investments, ensuring profitability with margins over 50%. Negotiated a 15% higher sale price than retained broker.
  • Crafted and executed digital marketing strategies for over 100 book launches, resulting in millions of books sold and dozens of New York Times bestsellers.
  • Directed Dr. Will Bulsiewicz from a community of 35K to over half-a-million.
  • Helped grow David Perlmutter a community of 1MM+, and market 6 best-selling books
  • Managed planning and activation of social programs for NFL’s Consumer Products division for 5 years, including Super Bowls 48-52, resulting in aggregate audience growth of 40,000%.
  • Produced and oversaw the NFL’s Fan Style Council for two seasons, a partnership between twelve influencers and CPG licensees. This first-ever program doubled traffic to NFLShop.com.
  • Worked with teams across Comcast/NBCUniversal to drive awareness of their CSR initiatives online, achieving a 3x increase in impressions.
  • Designed HR practices and workplace culture that retained employees for an average of 4.5+ years.