Marco Traini

Customer Success leader, frm. Google, Amazon

Data-driven ad tech professional with 15+ years in leading and scaling customer success teams at Google and Amazon. Proven track record in onboarding new clients driving revenue growth and incubating MVP products.

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Work

Co-founded a venture empowering SMB advertisers with emerging ad solutions
At Amazon, I co-founded an internal venture empowering local advertisers with emerging ad solutions; grew revenue from $0 to $100M+ ARR, focusing on Amazon Ads and CTV (Prime Video, Freevee, Twitch).

Crafted bespoke partnerships with demand aggregators supporting the launch of new Sponsored Ads products and reaching new SMB non endemic advertisers

Successfully forged valuable partnerships with measu…
https://www.amazon.com/
Market development and support for new ads products
At Google, I oversaw a project focused on empowering publishers and retail media networks to effectively monetize their first-party audiences.

Working with product, we developed a solution leveraging first party data audience retargeting solution off-site, enabling clients to significantly increase their "monetizable" impressions.

Beyond enhancing product vision, I also actively drove new marke…
https://admanager.google.com/home/success-stories/case-study-priceline-increases-roi-in-mobile-world/
- Google Ads
Advanced YouTube measurement with privacy preserving technologies
At Google, I led a critical initiative to transition YouTube 3rd party measurement integrations away from ad tags/pixels which shared privacy sensitive data to a new integration model based on Google Cloud.

My role in the project was to work with all the internal stakeholders in undertaking the technical aspect of the integration, translating that into the terms sheet and ultimately make sure we ha…
https://blog.google/products/ads-commerce/privacy-centric-measurement-youtube/
- You Tube
- Google Ads
Built a channel partner program to support increased clients demand
At Google, as programmatic advertising demands soared, we necessitated a new channel to cater to the needs of smaller clients. I collaborated closely with executives to delineate the vision and strategy for driving revenue with mid-market clients by establishing a partner ecosystem.

Impact: As a thought leader, I aligned internal sales efforts to guarantee sustainable sales behaviors and compr…
https://enterprisemarketingportal.google/work-with-partners
- Salesforce
- Google Ads

Experience

Amazon
Ads Partnerships
Jul 2021 - Oct 2023
- Co-founded a venture empowering SMB advertisers with emerging ad solutions; grew revenue from $0 to $100M+ ARR, focusing on Amazon Ads and CTV (Prime Video, Freevee, Twitch)
- Successfully negotiated high-value partnerships with measurement and audience partners, contributing to high 8-figure incremental ARR, with a focus on CTV
- Crafted bespoke partnerships with demand aggregators supporting the launch of new Sponsored Ads products and reaching new SMB non endemic advertisers
Google
Sales and Account Management
Jun 2010 - Jul 2021
- Led international expansion of Google’s DSP (DV360) campaign management and ad operations by hiring and managing a 50+ FTE offshore team
- Drove product vision and new market development for audience extension; activated over 40 publishers and retail media companies to monetize audiences via Google AdTech, achieving remarkable growth from $10M to $300M+ ARR in less than 3 years
- Spearheaded the launch and scaling of DoubleClick’s partners program
- Influenced $7B in search and commerce ad spend through partnerships with API developers and demand aggregators
- Elevated global adoption of Google Analytics through a strategic partnership with Salesforce Sales and Marketing Cloud

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