I have led Revenue generating efforts at start-ups and Fortune 100 firms spanning Software, Internet, Travel, Publishing, Media, Entertainment and Academia. I'm known for simplifying complex projects to get at the core of the opportunity. My passion is in helping others succeed.
I'm currently teaching Digital Marketing and Digital Analytics at UCLA Extension while pursuing creative and revenue generating opportunities. I'd like to offer my service as a Fractional CDO (Digital and/or Data).
@ Microsoft Global Partner Group, recommended and executed a BI charter for Global sales decisioning of all Microsoft Products leading to monthly review of performance by Global SVP & Sales. Evaluated PIP (people, infrastructure, process) leading to improvement of Global Partner Support CSAT from #10 to #1 across Microsoft.
@ Tribune Publishing, ideated, executed & mentored KPI standards, first-party data strategy and best of breed infrastructure to measure effectiveness of Ad spend, omni-channel marketing and multi-platform customer touch points. Created single source of truth. Reduced data-leakage, inventory giveaways and increased CPM value. Reduced overhead costs in excess of $750K annually. Obtained nearly $1M make-good from a DSP.
@ Disney, designed and executed a video content and analytics ecosystem. Created new Taxonomy and best practices for content design and programming. Led to a video patent owned by Disney and a shift in video programming & monetization efforts.
@ Tribune Publishing, designed & executed a three-year business plan in collaboration with C-suite, Publishers, Marketing leads, Product & Finance. Plan included (but not limited to): Identity resolution, audience creation, channel distribution, attribution and conversion, pricing, yield, market indicators, product offerings, advertising inventory and PIP (people, infrastructure & process). +$50M contribution over 3 years.
Instructor
A globally recognized educational institution. Extension provides practical business knowledge to students who are seeking to supplement careers and/or pivot to new careers.
Identity and Digital Strategist
Customer Intelligence and People First Marketing entity, leveraging data to drive better UX/CX and ROI.
VP Strategy
A Tag Management company which pivoted to be a leader in CDP - Customer Data Platform. They have since morphed into a Privacy management entity
VP Consumer Insights and Data Strategy
A Newspaper Publication network with nine newspapers (historically), however, they have since reorganized.
VP Marketing and Product Intelligence
A Global Media and Entertainment behemoth serving Television, Parks, Web, Movie Studios, Travel, Streaming, Advertising, and Merchandizing.
Sr. Director, Global Direct Marketing
A Global Media company.
Manager, Product Planning
A Global Software entity
Revenue Management
A Global Airline.
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Product & Growth Marketing Leader, Responsible AI Expert
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