Stephen Hunton

  1. Marketing
  2. Stakeholder Management
  3. Content strategy
  4. Technology Strategy
  5. Creative strategy
  6. Head of social

Creative Strategist, Storyteller and Change Management Leader

Are you looking for a strategic sidekick that can lock arms with you to build creative campaigns or optimize your existing internal creative team?


I've spent 20+ years helping Clients succeed at creating world class campaigns and content. He's gained experience with iconic brands (Google, IBM, AT&T, YouTube, Android) in agency and corporate roles.


I have deep background in change management and transforming marketing functions across owned, paid and influencer programs.


I'm most passionate shaping team culture and driving creative excellence to deliver results for my Clients.

I'm currently supporting Clients as Head of Content Strategy, Marketing Operations, Social and Communications.

  1. Adobe Photoshop
    Adobe Photoshop
  2. Adobe Lightroom
    Adobe Lightroom
  3. canva
    canva
  4. Trello
    Trello
  5. Airtable
    Airtable
Stephen Hunton
Hire Stephen Hunton

Work

  • Google Store #SXSW Experiential Claw & Social Activation

    Google Store #SXSW Experiential Claw & Social Activation

    • Experiential
    • Event strategy
    • Customer Experience
    • Campaign Strategy
    • Social Media

    One of my favorite projects from my time at FleishmanHillard - to drive awareness of Google Store amongst a very desirable audience, the young and influential SXSW attendees we concepted a giant toy claw machine that dispensed Google Store products. 


    The installation was a hit! People waited in line for an hour for a chance to win a Nexus 6 phone, Pixel C tablet, or a Chromecast. To capitalize on social media opportunities, a photo dome was added inside the center of the machine, and image sharing was encouraged using #GoogleStoreClaw.


    There were 21K Periscope followers throughout the week, over 2400 Twitter mentions, and 27M impressions on Twitter and Instagram. 

    https://9to5google.com/2016/03/10/google-store-im-feeling-lucky-sxsw/
  • IBM Global Social Leader

    IBM Global Social Leader

    • Head of social
    • Content strategy
    • Creative strategy
    • Campaign Planning
    • Marketing Operations
    • Governance
    • Technology Strategy
    • Influencer Marketing

    I joined IBM in 2017 to build an Internal Social Agency, global strategy and operational model for one of the worlds largest and most iconic tech brands.


    If you look at IBM's LinkedIn page which grew to over 14M followers while I was there, you'll see my team's impact from truly tailoring content for social, to building a more cohesive look and feel across all content, or even finding the right balance of topics from brand stories and employee highlights to product know-how and thought leadership.


    Over my 5-years there we redesigned its channel strategy, centralized resources/technology/etc and worked across the marketing organization to bring "social-first" creative to both paid and organic social across IBM's portfolio.


    I'd love to share more of my experience at IBM with you.

    https://www.linkedin.com/company/ibm/
  • 60thirty10 Advisors

    60thirty10 Advisors

    • Content strategy
    • Integrated marketing
    • Head of social
    • Innovation
    • Campaign concepting and development
    • Technology Strategy
    • Stakeholder Management

    60thirty10 is a mindset for creative excellence and innovation. It's how I think about partnering with clients to deliver work that...well...works, but also finds the right balance to bring innovative ideas and experiments to life.


    Here you can check out some of my core capabilities as a leader. From change management to creative strategy and employee advocacy.

    http://www.60thirty10.com

Experience

  • Ibm

    Ibm

    Vice President, Social Strategy and Content Experience

    Jun 2017 - Feb 2023

    IBM is an iconic global brand that has a history of transformation. Now a leading cloud platform and cognitive solutions company. restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 employees serving clients in 170 countries. with watson, the ai platform for business, powered by data, we are building industry-based solutions to real-world problems. for more than seven decades, ibm research has defined the future of information technology with more than 3,000 researchers in 12 labs located across six continents.

    • Designed and led an internal creative agency focused on social and influencer activations
    • Managed centralized team of 50+ marketers, along with 8-figure budget, agency and technology partners
    • Centralilzed global social channel strategy and consolidated from 1800+ accounts to 85.
    • Set global social strategy and drove executive alignment through data-driven storytelling and stakeholder management.
    • Led creative strategy and execution of @IBM accounts, which held over 14MM followers. Regularly cited as a B2B brand to follow.
  • Fleishmanhillard

    Fleishmanhillard

    Global Lead Innovation Labs | Social and Innovation

    Jun 2012 - Sep 2017

    FleishmanHillard is a global PR & Communications agency with Clients and Offices all over the world.

    • Led Creative Strategist team in Dallas office with 8 direct reports
    • Launched Fleishman's Global Influencer Marketing Council and operating model
    • Led Innovation Labs globally for Fleishman, developing new products/offerings for cross-sell, up-sell motions with Clients
    • Client Success leader for Google, YouTube, Android, Darden Restaurants, and more over 5+ years at the agency.
  • the Richards Group

    the Richards Group

    Brand Management

    Sep 2005 - May 2009

    One of the largest privately-held ad agencies in the US, which held major clients such as The Home Depot, Hyundai and Chick-fil-a.

    • Led Campaign Planning and Production for The Home Depot sports sponsorships, including Olympics, NASCAR, NFL and College Gameday
    • Client Success manager on-site at Home Depot corporate offices, partnering with marketing leadership to set MARCOM strategies and gain internal alignment
    • Led seasonal development of Home Depot gift card creative and managed end-to-end production process

Similar Members

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    3. Sustainability Marketing
    4. Impact lead
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  • Carolyn Page profile image
    Carolyn Page
    1. Product Strategy
    2. Partnerships
    3. Project Management
    4. Content Marketing
    5. Influencer Marketing
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  • Alec Foster profile image
    Alec Foster
    1. Community Building
    2. Growth
    3. Partnerships
    4. Email Marketing
    5. Data Strategy
    Product & Growth Marketing Leader, Responsible AI Expert

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