Thomas Fry

Start-up UX/UI designer with 9 years experience bringing start-ups to market

Hey, I'm Tom 👋 Passionate about simplicity and good practical UX thinking, I've been the first designer at multiple start-ups, where I've specialised in solving the problems faced when scaling your product.

As a designer for over 9 years, I’m a firm believer that good UX is good risk management. Especially when it comes to start-ups who put simply, can't afford to get it wrong.

Key to that is understanding your users and creating better UX now, to reduce the risk of expensive refractors and re-des…

Thomas Fry



  • Generation Stuck

    Generation Stuck


    Aug 2023 - Present

    Founded after the sad closure of Allbricks, we wanted to keep the spirit of the project alive. It has never been harder to buy or rent a home, so we made it our mission to provide support and guidance on the options available to those getting started.

    • Built myself from scratch using Webflow
    • Search engine coming soon
  • BuiltByHumans



    May 2023 - Present

    Built off the back of 9 years of UI/UX work in the startup world. Combining forces with a former Apple marketer we've helped startups understand what's working, what's not and how they can get back on the path to growth. Our audit process covers marketing, product market fit and UX to give startups a true sense of where they're at.

    • Audited startups across 8 industries
    • Partnering with investors to better understand their investments
  • ClearStake


    Lead UI/UX Designer

    Mar 2021 - Present

    I lead the UI/UX for the rapidly growing ClearStake product stack. Providing insight and actively designing the platform in collaboration with its customers. It's a true customer led product, with big plans.

    • 500% Increase in customers completing onboarding
    • 70% increase in revenue generated per customer.
    • 60% reduction in staff time allocated to assessing customers
    • 2.4x rise in player engagement after UX overhaul
  • Freelance Work

    Freelance Work


    Dec 2018 - Present

    I've worked with over 25+ start-ups, across 9 years of UI/UX work. I started at the bottom in my first start-up and have worked cross-industry with some of the fastest up and coming start-ups on the market.

    • Worked with over 25+ startups
    • Over 8 industries from fin-tech to social good apps
    • Been the founding designer to 10+ startups
    • Created and led customer centric design processes
    • Crafted over 10+ MVPs'
  • Numarqe


    Lead & First UI/UX Designer

    Jun 2021 - Sep 2023

    Designed and branded the Numarqe platform, marketing site and bank card. Working as a solo design with a fast-paced development team meant keeping good pace and iterating quickly. I've helped Numarqes' customers track 6 figure credit lines through good UX and a through understanding of the problem and space.

    • First member of the design team
    • Created the foundations of the design process including dev hand-off
    • Created the design system & underlying information architecture
    • Designed and built the marketing site in Webflow
  • Allbricks


    Lead & First UI/UX Designer

    Feb 2020 - Jul 2023

    Designed the MVP for the Allbricks product, through a very involved customer led design process culminating in over 50+ user interviews and 10+ focus groups. Leading this project was a career first and a true challenge, especially with such tight financial regulations, such as the AML (Anti-Money Laundering) regulations.

    • Conducted over 50+ user interviews & focus groups
    • Designed within a strict FCA legal framework
    • Created a customer led design process
    • First and founding UI/UX designer
    • Built the component libraries
    • Created and implemented the developer hand-off process using Zeplin
    • Laid the ground work for the brand

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    Preston Lewis
    1. Team Building
    2. Advisor
    3. Product Strategy
    4. Product
    5. Project Management
    Award-Winning Product Design // Meta // Nike // HP //
  • Alex Poole profile image
    Alex Poole
    1. Product
    2. Digital Innovation
    3. Business Transformation
    4. Design Leadership
    5. Strategic Vision & Leadership
    Business consultant and interim/fractional leadership for tech companies
  • Trevor Hinkle profile image
    Trevor Hinkle
    1. Product
    2. Strategy
    3. Team Building
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    5. Advisor
    Hybrid design/product lead

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