Schedule a call →

<p>Interview fractional leaders this week for <strong>free</strong>!</p>

Fitmate Coach

FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across **both nutrition and strength**, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.

It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).

We're funded and trusted by clients, medical providers and employee benefits platforms.

### What it's like at FitMate

- We move fast and build things that ship.
- We challenge ideas (not people) and focus on what works.
- Everyone contributes to product ideas — no silos.
- We care about impact, not process for its own sake.
- We're in this to help real people change their lives — and the feedback reminds us why it matters.

FitMate Coach provides affordable weight-loss coaches digitally. We make coaching more accessible by using AI to streamline parts of the coaching process and keep costs down, whilst keeping real human coaches to perform the personal behavioural support that cannot be automated. Fitmate is funded by Eternity Capital Ventures.

## Founding Growth Marketer for an AI-powered lifestyle coaching company

### A founding seat on consumer growth.

We're looking for a Founding Growth Marketer to run consumer acquisition with the founder: the paid engine on Meta, the creative that feeds it, the pages it lands on, and the organic channels that lower what we pay for the next member.

You'll work directly with the founder. We set strategy and budget together and I'll be in the account with you early on — but the day-to-day is yours: the testing calendar, the creative briefs, the optimisations, the weekly read on what's working. As you build trust with the numbers, you take more of the call.

This is a founding seat, not a bench role. There's no media buyer above you, no agency between you and the account, and no brand team producing creative for you. We're writing the playbook, and you'll hold the pen on most of it.

### Run the spend, feed it creative, and compound the organic side.

**Paid — mostly Meta**

- **Run the Meta account day-to-day**— structure, audiences, bidding, exclusions, scaling and pulling back.
- **Ship creative at volume:** brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week.
- **Build and test the landing pages and funnel**— quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half.
- **Keep tracking and attribution honest**— pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on.
- **Extend where the math works**— Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place.

**Organic**

- **SEO and AI search**— build out our/learn library so we get found in Google and cited by ChatGPT, Claude and Perplexity when someone asks what to do about muscle loss on a GLP-1.
- **Organic social**— Instagram, TikTok and YouTube Shorts, with the same hooks you're already testing in paid. Winning organic becomes paid creative and back again.
- **Community**— Reddit and Facebook groups where these conversations actually happen, showing up usefully rather than posting links.
- **Lifecycle** — email and SMS from first click through to retention, so paid isn't carrying the whole funnel.

**The numbers**

- **Own the dashboard**— spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased.

**You have to be AI-native to work at this scale.**

One person here does the work of a team. That only holds if AI is doing the research, the first drafts, the creative variations, the reporting and the repetitive account work — and you're the one wiring it up.

_We expect you to automate your own job continuously: scripts and agents that pull performance data, flag fatigue, generate variants, draft the weekly readout. If AI isn't already how you work, this isn't the job._

### Requirements

**You've run the account yourself, not just sat next to it.**

- You've spent **2–4 years running paid social for a consumer product**— D2C, subscription or app — with your own hands in the account, not through an agency.
- You've **owned real Meta budget** and can talk through a month where CAC moved the wrong way, what you diagnosed, and what you did.
- You know your numbers cold and **can show us a creative test you ran that worked** — the hypothesis, the variants, the result.
- You're **creative and analytical at once**: you can write the hook and read the cohort report, and you don't think those are two different people's jobs.
- You **iterate fast**— weekly creative cycles, not quarterly campaigns — and you're comfortable being wrong in public and moving on.
- You've touched the **organic side** too: SEO, content, or a social account you grew yourself.
- You're early in your career and want a **founding seat rather than a rung on a ladder** — no manager, no support staff, no playbook.
- You write well. Most of this job is a sentence landing on someone scrolling at 11pm.
- You **care about health, fitness and behaviour change** personally. This is a product people trust with their bodies, and it shows in the work when you mean it.

### Bonus if you have

- Worked on health, fitness, wellness or telehealth — you know what you can and can't say in an ad.
- Shot or edited your own creative, or run a creator and UGC pipeline.
- Run a subscription funnel where retention and payback mattered more than first purchase.
- Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work.

### The tools you'll own from day one.

- **Paid**— Meta Ads Manager first, then Google, TikTok, YouTube and Reddit as they earn it.
- **Creative**— UGC and creator pipeline, CapCut or equivalent, AI image and video generation, a creative library you keep organised.
- **Funnel**— landing pages, quiz and checkout, A/B testing, CRO.
- **Measurement**— GA4, Meta pixel and CAPI, PostHog, post-purchase survey, blended CAC reporting the founder actually trusts.
- **Lifecycle**— Klaviyo for email and SMS.
- **Organic**— SEO tooling, our /learn content system, and the social accounts.
- **AI**— Claude and LLM-driven research, copy, creative variation and reporting — used with judgment, not on autopilot.

### Benefits

**Competitive base + performance upside.**

Base plus a bonus tied to the numbers you own — acquisition volume at target CAC, not vanity metrics.

### Work Arrangement

Remote, Palo Alto, California, United States (Contract)

Founder/CEO at Fitmate Coach | 2x Founder | Democratising human services.

Alon Laniado

Founder/CEO

Founding Growth Marketer for an AI-powered lifestyle coaching company

Marketer

Create an account or log into Facebook. Connect with friends, family and other people you know. Share photos and videos, send messages and get updates.

Facebook

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

YouTube

Meta Ads

Instagram is a fast, beautiful and fun way to share your life with friends through a series of pictures.

Snap a photo with your iPhone, choose a filter to transform the look and feel, send to Facebook, Twitter or Flickr – it’s all as easy as pie. It’s photo sharing, reinvented.

Oh yeah, did we mention it’s free?

Instagram

We create custom one-on-one coaching programs to help our clients lose weight & body fat, improve body tone, and guide them through a new healthy lifestyle. Broken down into weekly actions, with practical tips, assignments and exchanges with their personal coach to make sure results happen.

We equip our clients with key skills to improve their eating habits, find exercises more suited to them and other areas that can help them reach their goals.

Expertise in nutrition, exercise and well-being all in one, at a fraction of the price. 

Why are we different?
- A bespoke nutrition, exercise, and lifestyle program. 
- Unlimited support from a Fitmate-certified coach to hold them accountable to their goals.
- Available on iOS and Android.
- At a fraction of the price of an in-person PT or Nutritionist.
- Sustainable results starting from week 2.   
- From $75 a month (£60/month), not per session.

You're 3x more likely to achieve your weight loss goals with a coach. See how the Fitmate coaches can support you on your weight-loss journey. "It's the first time I feel like it could be lifelong results" - Simona

### About

FitMate is the lifestyle layer for weight loss that makes GLP-1 treatment work - and delivers on its own without it. Every member gets a dedicated 1:1 certified coach across **both nutrition and strength**, made affordable by AI that watches every meal and every workout, so the coach steps in the day someone drifts rather than at the next session.

It's the founder's 2nd startup mixing human and AI to make human services more accessible (first one sold post-Series A).

We're funded and trusted by clients, medical providers and employee benefits platforms.

### A founding seat on consumer growth.

We're looking for a Founding Growth Marketer to run consumer acquisition with the founder: the paid engine on Meta, the creative that feeds it, the pages it lands on, and the organic channels that lower what we pay for the next member.

You'll work directly with the founder. We set strategy and budget together and I'll be in the account with you early on — but the day-to-day is yours: the testing calendar, the creative briefs, the optimisations, the weekly read on what's working. As you build trust with the numbers, you take more of the call.

This is a founding seat, not a bench role. There's no media buyer above you, no agency between you and the account, and no brand team producing creative for you. We're writing the playbook, and you'll hold the pen on most of it.

### Requirements

### **Run the spend, feed it creative, and compound the organic side.**

**Paid — mostly Meta**

- **Run the Meta account day-to-day** — structure, audiences, bidding, exclusions, scaling and pulling back.
- **Ship creative at volume:** brief and cut UGC, statics and short-form video, write the hooks, and keep a testing calendar running every single week.
- **Build and test the landing pages and funnel** — quiz, offer, checkout, first-session booking. The ad is half the CAC; the page is the other half.
- **Keep tracking and attribution honest** — pixel and CAPI, events, UTMs, post-purchase survey, and a view of blended CAC we'd both bet the budget on.
- **Extend where the math works** — Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates. Meta first, then whatever earns its place.

**Organic**

- **SEO and AI search** — build out our/learn library so we get found in Google and cited by ChatGPT, Claude and Perplexity when someone asks what to do about muscle loss on a GLP-1.
- **Organic social** — Instagram, TikTok and YouTube Shorts, with the same hooks you're already testing in paid. Winning organic becomes paid creative and back again.
- **Community** — Reddit and Facebook groups where these conversations actually happen, showing up usefully rather than posting links.
- **Lifecycle** — email and SMS from first click through to retention, so paid isn't carrying the whole funnel.

**The numbers**

- **Own the dashboard** — spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, CAC by channel and cohort, retention and payback. Reported weekly, without being chased.

**You have to be AI-native to work at this scale.**

One person here does the work of a team. That only holds if AI is doing the research, the first drafts, the creative variations, the reporting and the repetitive account work — and you're the one wiring it up.

*We expect you to automate your own job continuously: scripts and agents that pull performance data, flag fatigue, generate variants, draft the weekly readout. If AI isn't already how you work, this isn't the job.*

**You've run the account yourself, not just sat next to it.**

- You've spent **2–4 years running paid social for a consumer product** — D2C, subscription or app — with your own hands in the account, not through an agency.
- You've **owned real Meta budget** and can talk through a month where CAC moved the wrong way, what you diagnosed, and what you did.
- You know your numbers cold and **can show us a creative test you ran that worked** — the hypothesis, the variants, the result.
- You're **creative and analytical at once**: you can write the hook and read the cohort report, and you don't think those are two different people's jobs.
- You **iterate fast** — weekly creative cycles, not quarterly campaigns — and you're comfortable being wrong in public and moving on.
- You've touched the **organic side** too: SEO, content, or a social account you grew yourself.
- You're early in your career and want a **founding seat rather than a rung on a ladder** — no manager, no support staff, no playbook.
- You write well. Most of this job is a sentence landing on someone scrolling at 11pm.
- You **care about health, fitness and behaviour change** personally. This is a product people trust with their bodies, and it shows in the work when you mean it.

### **Bonus if you have**

- Worked on health, fitness, wellness or telehealth — you know what you can and can't say in an ad.
- Shot or edited your own creative, or run a creator and UGC pipeline.
- Run a subscription funnel where retention and payback mattered more than first purchase.
- Built your own automations — n8n, Zapier, scripts, LLM workflows — to remove your manual work.

### **The tools you'll own from day one.**

- **Paid** — Meta Ads Manager first, then Google, TikTok, YouTube and Reddit as they earn it.
- **Creative** — UGC and creator pipeline, CapCut or equivalent, AI image and video generation, a creative library you keep organised.
- **Funnel** — landing pages, quiz and checkout, A/B testing, CRO.
- **Measurement** — GA4, Meta pixel and CAPI, PostHog, post-purchase survey, blended CAC reporting the founder actually trusts.
- **Lifecycle** — Klaviyo for email and SMS.
- **Organic** — SEO tooling, our /learn content system, and the social accounts.
- **AI** — Claude and LLM-driven research, copy, creative variation and reporting — used with judgment, not on autopilot.

### Benefits

### **Competitive base + performance upside.**

Base plus a bonus tied to the numbers you own — acquisition volume at target CAC, not vanity metrics.

What it's like at FitMate

- We move fast and build things that ship.
- We challenge ideas (not people) and focus on what works.
- Everyone contributes to product ideas — no silos.
- We care about impact, not process for its own sake.
- We're in this to help real people change their lives — and the feedback reminds us why it matters.

See us on [Glassdoor](https://www.glassdoor.com/) for what it's like working here, and on [Trustpilot](https://www.trustpilot.com/) for what our clients think of us.

Palo Alto

Seeking a Founding Growth Marketer to lead consumer acquisition for an AI-powered lifestyle coaching company. Responsible for running Meta accounts, creative production, and organic growth strategies. Remote position with competitive base and performance bonus.

Fitmate Coach

Jobs

Fractional Founding Growth Marketer

About this page