Fussy
As seen on Dragons' Den. Fussy is the UK's highest rated refillable natural deodorant with plastic-free refills and clean effective ingredients that actually work. Backed by science it will keep you smelling fresh for over 24 hours.
- Total raised
- $2.2M
- Latest round
- Non Equity Assistance
- Employees
- 81
About Fussy
Fussy is a brand on a mission to eliminate single-use plastic from your bathroom. They offer refillable natural deodorant that is vegan, cruelty-free, and plastic-free. With Fussy, you can smell good and do good for the planet. They started their journey from a Kickstarter project in October 2020, where over 8,000 people joined their mission to make a change. Fussy believes in sustainability without compromise and aims to create simple, high-quality, and effective personal care products. Their natural deodorant is not only sustainable but also beautiful to look at and use. Fussy stands for the planet and everyone who lives on it. They constantly strive to do better and raise their standards, believing that by being Fussy, they can create a better planet for all. Join their newsletter to stay updated with the freshest news, exclusive offers, and more. Get on board with Fussy and make a positive impact on the environment.
Funding & revenue at Fussy
How well capitalized the business is — useful context before you scope a fractional engagement or negotiate a rate.
Total capital raised
$2.2M
4 known investors
Latest round
Non Equity Assistance · $1.5M
Feb 2024
Investors
SFC CapitalDeborah MeadenTesco Accelerator Programme.Peter Jones
Growth signals
How fast Fussy is adding people, roles, and audience.
Employees
81
Reported band 2-10
LinkedIn followers
20.5K
+17.9% year over year
Headcount change
- MoM
- 0%
- QoQ
- +3.8%
- 6mo
- +15.7%
- YoY
- +26.6%
- 2yr
- +76.1%
0 people
+3 people
+11 people
+17 people
+35 people
Team composition
Where Fussy concentrates its people — a read on which function a fractional leader would plug into.
By function
- Business Development1519%
- Marketing1114%
- Operations911%
- Sales810%
- Arts And Design67%
- Entrepreneurship67%
- Media And Communication67%
- Support45%
By region
- United Kingdom74
- England, United Kingdom69
- London Area, United Kingdom51
- Greater London44
- Greater Liverpool Area2
- Greater Portsmouth Area2
Inside Fussy
What the business focuses on, where it operates, and how employees rate it.
Categories
SustainabilityCosmeticsManufacturing
Markets
PRIVATE
Jobs
1
Funding, revenue, headcount, and hiring figures are third-party estimates from public sources and are not confirmed by the company. Last refreshed August 16, 2026.
About this page
This company page is automatically generated based on publicly available job postings. Company information is sourced from publicly available data and may not be complete. If you represent Fussy, you can claim this page to manage and enhance it.