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Discover comfort and foot pain relief with The Good Feet Store arch support inserts. Can help to improve body alignment and overall foot health.

Good Feet Logo

The Good Feet Store is a brand that specializes in providing arch supports and foot-care accessories to help alleviate pain and discomfort caused by poor foot biomechanics. They offer a wide range of arch supports tailored to different foot types and preferences. Their supports are designed to provide a firm yet flexible function, ensuring long-term pain-relief solutions. In addition to arch supports, The Good Feet Store also carries shoes, cushions, and other foot-care accessories. They offer a free fitting and test walk service, where their trained Arch Support Specialists will help you find the right supports for your needs. The Good Feet Store is committed to customer satisfaction and convenience. They stock a full inventory of arch supports, allowing you to take your supports home the same day you purchase them. They also cater to customers of all ages, with specialized supports available for children aged 6 and above. For those concerned about COVID safety, The Good Feet Store closely follows CDC guidelines and respects customer preferences regarding social distancing and mask-wearing. Pricing for Good Feet Arch Supports varies, with most pairs ranging from $200 to $500. The brand does not accept or process insurance claims but does offer a limited lifetime warranty on most of their products. For further information, customers can visit their local Good Feet Store, use the store locator tool on their website, or reach out to their customer service team.

The Good Feet Store

## Fractional Chief Financial Officer (CFO)

**Cost Discipline, Turnaround & Scalable Growth**

### POSITION SUMMARY

The Fractional Chief Financial Officer (CFO) is a strategic, hands-on financial leader responsible for bringing discipline, cost control, and scalable financial infrastructure to a 25-unit and growing retail franchise group.

This part-time executive engagement (10–20 hours per week) provides the organization with CFO-level rigor and turnaround capability.

The ideal candidate is a financial operator who excels at identifying waste, tightening controls, improving cash flow, and building systems that support profitable scale. This role will shape the financial roadmap and may evolve.

The Fractional CFO will partner closely with the CEO and COO to ensure the company has the financial clarity, reporting accuracy, and cost discipline required to support operational resets, margin expansion, and long-term growth.

### KEY RESPONSIBILITIES

**Financial Strategy & Leadership:**

· Serve as the senior financial advisor to the CEO and COO, providing clear guidance on cost structure, capital allocation, and financial risk

· Build a multi-year financial model that supports profitable unit expansion, working capital needs, and ownership returns

· Conduct financial due diligence for new units, lease negotiations, remodels, and capital investments

· Identify risks to EBITDA targets and develop scenario planning frameworks to guide decision-making

· Establish a financial strategy that prioritizes margin protection, cash discipline, and operational efficiency

**Financial Reporting & Analysis:**

· Oversee accurate, timely monthly financial statements and management reporting

· Deliver unit-level and portfolio-level P&L analysis with actionable variance insights

· Build a financial dashboard and KPI framework that gives the COO and district managers visibility into performance drivers

· Ensure reporting aligns with franchise requirements and ownership expectations

· Create transparency around cost centers, margin erosion, and financial trends

**Budgeting, Forecasting & Cash Management:**

· Lead the annual budgeting process with a focus on cost control and realistic operational assumptions

· Maintain rolling 13-week cash flow forecasts and actively manage working capital

· Monitor cash position, debt service, and banking covenants

· Identify opportunities to improve cash conversion cycles, renegotiate vendor terms, and optimize capital deployment

· Build a cash discipline culture across the organization

**EBITDA Optimization & Cost Control:**

· Partner with the COO to implement accountability structures that protect and grow EBITDA

· Analyze labor productivity, COGS, occupancy costs, and overhead to identify inefficiencies and cost leaks

· Lead cost-reduction initiatives, procurement improvements, and vendor renegotiations

· Provide financial modeling for pricing, product mix, and promotional strategies

· Build a margin-focused operating rhythm that supports both turnaround and scale

**Accounting, Compliance & Controls:**

· Oversee the accounting function and ensure strong internal controls across all units

· Manage relationships with CPA firms, tax advisors, lenders, and franchise financial reporting partners

· Ensure compliance with GAAP, tax obligations, and franchise financial reporting standards

· Review and approve month-end close, reconciliations, and financial statement preparation

· Strengthen audit readiness and financial accuracy across the organization

**Technology & Systems:**

· Evaluate and implement financial systems, POS integrations, and reporting tools that support scale

· Standardize financial data collection and reporting across all units

· Automate manual processes to reduce errors and increase efficiency

· Build a scalable financial infrastructure that supports growth from 25 to 50+ units

**Growth & Transaction Support:**

· Support ownership in evaluating new unit economics, real estate pro formas, and ROI analysis

· Prepare financial packages for lenders, SBA financing, or investor discussions

· Advise on recapitalization, exit planning, or future transactions

· Ensure growth decisions are grounded in financial discipline and long-term profitability

### QUALIFICATIONS

**Required:**

· 12+ years of progressive finance experience, including 3–5 years at CFO or VP Finance level

· Experience in multi-unit retail, franchise, restaurant, or consumer-facing environments

· Demonstrated success in cost reduction, cash optimization, and EBITDA improvement

· Hands-on experience with accounting oversight, month-end close, and internal controls

· Proven ability to deliver CFO-level output in a fractional or part-time capacity

· Strong working knowledge of GAAP and franchise financial reporting requirements

**Preferred:**

· Direct franchise system experience (franchisee or franchisor)

· Experience scaling companies

· Familiarity with SBA lending, commercial real estate financing, and franchise capital structures

· CPA, CFA, or MBA

· Experience with POS systems, cloud accounting platforms (QuickBooks, NetSuite), and BI tools

**Competencies & Attributes:**

· Turnaround-focused financial operator who can quickly identify waste and implement cost discipline

· Strategic thinker who simplifies complexity and communicates clearly to non-financial leaders

· Disciplined and structured, bringing rigor without unnecessary bureaucracy

· Trusted advisor with high integrity and confidentiality

· Comfortable working in a lean, fast-moving environment with multiple priorities

· Able to be present for key meetings while managing the role remotely or hybrid

**Work Arrangement:** Part-time, 10–20 hours per week; Remote (within location) / Hybrid

**Location:** Naples, FL

Fractional Chief Financial Officer (CFO)

Chief Financial Officer

Financial Reporting

Cost Reduction

Founded in 1992, The Good Feet Store is the market-leading manufacturer and retailer of premium, personally fitted arch supports. Our personalized system can provide pain relief, improved performance, and better balance and comfort by helping fully align your kinetic chain. 
 
The Good Feet Store operates with an end-to-end approach to maximize performance and ensure consistent quality standards. Good Feet Arch Supports are manufactured in a state-of-the-art facility in Carlsbad, California, and supplied exclusively to its retail locations. 

Each Good Feet Store location is staffed with well-trained Arch Support Specialists who provide customers a no-obligation, free, personal fitting, and each customer at The Good Feet Store is personally fitted to their precise needs and preferences, whether that’s performance enhancement or pain relief. 

With more than 250 locations and over 400 types of arch supports, The Good Feet Store is designed to help you live the life you love, two feet at a time. To learn more about The Good Feet Store and Good Feet Arch Supports, and to see Good Feet Store reviews from actual customers, visit www.goodfeet.com.

Improving the quality of people's lives - two feet at a time. 

**Fractional Chief Financial Officer (CFO)**

Cost Discipline, Turnaround & Scalable Growth

**POSITION SUMMARY:**

The Fractional Chief Financial Officer (CFO) is a strategic, hands-on financial leader responsible for bringing discipline, cost control, and scalable financial infrastructure to a 25-unit and growing retail franchise group.

This part-time executive engagement (10–20 hours per week) provides the organization with CFO-level rigor and turnaround capability.

The ideal candidate is a financial operator who excels at identifying waste, tightening controls, improving cash flow, and building systems that support profitable scale. This role will shape the financial roadmap and may evolve.

The Fractional CFO will partner closely with the CEO and COO to ensure the company has the financial clarity, reporting accuracy, and cost discipline required to support operational resets, margin expansion, and long-term growth.

**KEY RESPONSIBILITIES:**

**Financial Strategy & Leadership:**

- Serve as the senior financial advisor to the CEO and COO, providing clear guidance on cost structure, capital allocation, and financial risk

- Build a multi-year financial model that supports profitable unit expansion, working capital needs, and ownership returns

- Conduct financial due diligence for new units, lease negotiations, remodels, and capital investments

- Identify risks to EBITDA targets and develop scenario planning frameworks to guide decision-making

- Establish a financial strategy that prioritizes margin protection, cash discipline, and operational efficiency

**Financial Reporting & Analysis:**

- Oversee accurate, timely monthly financial statements and management reporting

- Deliver unit-level and portfolio-level P&L analysis with actionable variance insights

- Build a financial dashboard and KPI framework that gives the COO and district managers visibility into performance drivers

- Ensure reporting aligns with franchise requirements and ownership expectations

- Create transparency around cost centers, margin erosion, and financial trends

Budgeting, Forecasting & Cash Management

- Lead the annual budgeting process with a focus on cost control and realistic operational assumptions

- Maintain rolling 13-week cash flow forecasts and actively manage working capital

- Monitor cash position, debt service, and banking covenants

- Identify opportunities to improve cash conversion cycles, renegotiate vendor terms, and optimize capital deployment

- Build a cash discipline culture across the organization

**EBITDA Optimization & Cost Control:**

- Partner with the COO to implement accountability structures that protect and grow EBITDA

- Analyze labor productivity, COGS, occupancy costs, and overhead to identify inefficiencies and cost leaks

- Lead cost-reduction initiatives, procurement improvements, and vendor renegotiations

- Provide financial modeling for pricing, product mix, and promotional strategies

- Build a margin-focused operating rhythm that supports both turnaround and scale

**Accounting, Compliance & Controls:**

- Oversee the accounting function and ensure strong internal controls across all units

- Manage relationships with CPA firms, tax advisors, lenders, and franchise financial reporting partners

- Ensure compliance with GAAP, tax obligations, and franchise financial reporting standards

- Review and approve month-end close, reconciliations, and financial statement preparation

- Strengthen audit readiness and financial accuracy across the organization

**Technology & Systems:**

- Evaluate and implement financial systems, POS integrations, and reporting tools that support scale

- Standardize financial data collection and reporting across all units

- Automate manual processes to reduce errors and increase efficiency

- Build a scalable financial infrastructure that supports growth from 25 to 50+ units

**Growth & Transaction Support:**

- Support ownership in evaluating new unit economics, real estate pro formas, and ROI analysis

- Prepare financial packages for lenders, SBA financing, or investor discussions

- Advise on recapitalization, exit planning, or future transactions

- Ensure growth decisions are grounded in financial discipline and long-term profitability

**QUALIFICATIONS**

**Required:**

- 12+ years of progressive finance experience, including 3–5 years at CFO or VP Finance level

- Experience in multi-unit retail, franchise, restaurant, or consumer-facing environments

- Demonstrated success in cost reduction, cash optimization, and EBITDA improvement

- Hands-on experience with accounting oversight, month-end close, and internal controls

- Proven ability to deliver CFO-level output in a fractional or part-time capacity

- Strong working knowledge of GAAP and franchise financial reporting requirements

**Preferred:**

- Direct franchise system experience (franchisee or franchisor)

- Experience scaling companies

- Familiarity with SBA lending, commercial real estate financing, and franchise capital structures

- CPA, CFA, or MBA

- Experience with POS systems, cloud accounting platforms (QuickBooks, NetSuite), and BI tools

Competencies & Attributes

- Turnaround-focused financial operator who can quickly identify waste and implement cost discipline

- Strategic thinker who simplifies complexity and communicates clearly to non-financial leaders

- Disciplined and structured, bringing rigor without unnecessary bureaucracy

- Trusted advisor with high integrity and confidentiality

- Comfortable working in a lean, fast-moving environment with multiple priorities

- Able to be present for key meetings while managing the role remotely or hybrid

Naples

The Good Feet Store is seeking a Fractional Chief Financial Officer (CFO) to provide strategic financial leadership for a growing retail franchise group. This part-time role involves 10–20 hours per week, focusing on cost control, financial strategy, and scalable growth. The CFO will work closely with the CEO and COO to ensure financial clarity and support operational resets and long-term growth.

The Good Feet Store

About The Good Feet Store

Jobs

Fractional Chief Financial Officer (CFO)

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