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Identity Digital

## Product Marketing Manager (Contractor)

**Department:** Innovation Labs - Bus Development  
**Office:** Unassigned Office  
**Function:** Marketing

**Project Overview:**

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.

We're looking for a founding Product Marketing leader to define how the market understands AI Agent Identity. This role owns the commercial narrative for DNSid including positioning, personas, product launches and sales enablement. You'll translate complex technical innovation into compelling customer and market value, enabling our commercial team, ecosystem partners and developer community to accelerate adoption.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

**Scope of Services**

**Product Strategy & Positioning**

- Own positioning and messaging for DNSid and future Innovation Labs offerings
- Develop and maintain buyer personas, ICPs and buying journeys
- Create differentiated, customer-centric messaging across enterprise, developer and ecosystem audiences
- Conduct competitive intelligence and market analysis

**Commercial Enablement**

- Develop sales enablement content, customer presentations and solution briefs
- Support pricing, packaging and go-to-market strategy
- Create customer stories, design partner case studies and proof points
- Partner with Business Development on strategic customer engagements

**Product Launches**

- Lead product launch planning across Product, Engineering and Marketing
- Ensure consistent messaging across every customer touchpoint
- Translate roadmap priorities into external communications

**Cross-Functional Leadership**

- Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications
- Capture customer insights and feed market requirements back into Product

**Success Expectations**

- Establish and operationalize a clear positioning, messaging, persona, and ICP framework for DNSid across enterprise, developer, and ecosystem audiences
- Build the core commercial enablement library, including customer presentations, use-case briefs, FAQs, competitive guidance, and partner materials
- Create and implement a customer-centric, repeatable product launch process for all priority releases and announcements
- Develop market-ready use cases and vertical narratives that improve the quality and consistency of customer and partner engagements
- Establish a structured customer and competitive insights program that informs Product, Engineering, pricing, packaging, and GTM decisions
- Deliver credible customer or partner proof points and help improve conversion across agreed stages of the commercial funnel

**Who You Are / What You Bring**

- 8–12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
- Demonstrated success bringing complex technical products from 0 - 1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
- Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption
- Disciplined marketer that knows how to position brands around value and impact vs. functionality and features
- Experience launching products and building sales, partner, and customer enablement programs
- Strong commercial acumen with the ability to translate technical innovation into compelling business value for executives, developers, and enterprise buyers
- Exceptional communication, storytelling, writing, and presentation skills
- Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
- Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
- AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution
- Builder mentality with a bias toward action, intellectual curiosity, and the ability to thrive in a fast-moving, early-stage environment
- Ability to travel as needed for customer meetings, partner workshops, and industry events

**Compliance & Authorization**

- Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
- Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital's Equal Opportunity and non-discrimination policies and training

**Location:**

Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

**Compensation:**

$107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement


		Product Marketing Manager Contractor - Careers At Identity Digital	

Product Launch

Go-to-Market Strategy

Messaging

Competitive Intelligence

Product Marketing Manager

Positioning

Sales Enablement

"Working as One Team is a core value at Identity Digital. I believe the success of our company begins by being surrounded with great people from diverse backgrounds. We do this by providing a supportive, equitable, and inclusive work environment where everybody can realize their full potential and have fun along the way." - Akram Atallah, CEO

Identity Digital simplifies the fragmented online world by connecting domain names and related technologies, enabling individuals and businesses to build, market, and own digital identities. Identity Digital manages the world's largest portfolio of top-level domains, providing registrar/reseller customers with innovative services to discover, register, use, and monetize high-quality domain names. A wholly owned subsidiary of Identity Digital, Registrar Name.com is one of the most recognized brands in the industry.

Identity Digital is headquartered in Bellevue, Washington. We have offices and teams in Denver, Colorado; Los Angeles, CA; Toronto, Canada; New Delhi, India; Melbourne, Australia. and Dublin, Ireland.

**Project Overview:**

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.

We're looking for a founding Product Marketing leader to define how the market understands AI Agent Identity. This role owns the commercial narrative for DNSid including positioning, personas, product launches and sales enablement. You'll translate complex technical innovation into compelling customer and market value, enabling our commercial team, ecosystem partners and developer community to accelerate adoption.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

**Scope of Services**

**Product Strategy & Positioning**

- Own positioning and messaging for DNSid and future Innovation Labs offerings
- Develop and maintain buyer personas, ICPs and buying journeys
- Create differentiated, customer-centric messaging across enterprise, developer and ecosystem audiences
- Conduct competitive intelligence and market analysis

**Commercial Enablement**

- Develop sales enablement content, customer presentations and solution briefs
- Support pricing, packaging and go-to-market strategy
- Create customer stories, design partner case studies and proof points
- Partner with Business Development on strategic customer engagements

**Product Launches**

- Lead product launch planning across Product, Engineering and Marketing
- Ensure consistent messaging across every customer touchpoint
- Translate roadmap priorities into external communications

**Cross-Functional Leadership**

- Partner closely with Product Management, Engineering, Business Development, Developer Relations, and Communications
- Capture customer insights and feed market requirements back into Product

**Success Expectations**

- Establish and operationalize a clear positioning, messaging, persona, and ICP framework for DNSid across enterprise, developer, and ecosystem audiences
- Build the core commercial enablement library, including customer presentations, use-case briefs, FAQs, competitive guidance, and partner materials
- Create and implement a customer-centric, repeatable product launch process for all priority releases and announcements
- Develop market-ready use cases and vertical narratives that improve the quality and consistency of customer and partner engagements
- Establish a structured customer and competitive insights program that informs Product, Engineering, pricing, packaging, and GTM decisions
- Deliver credible customer or partner proof points and help improve conversion across agreed stages of the commercial funnel

**Who You Are / What You Bring**

- 8–12 years of experience in Product Marketing, GTM Strategy, or Strategic Marketing for B2B technology companies
- Demonstrated success bringing complex technical products from 0 - 1, ideally in AI, cloud, identity, cybersecurity, developer platforms, or enterprise infrastructure
- Ability to develop customer-at-the-center positioning, messaging, buyer personas, value propositions, and go-to-market strategies that drive commercial adoption
- Disciplined marketer that knows how to position brands around value and impact vs. functionality and features
- Experience launching products and building sales, partner, and customer enablement programs
- Strong commercial acumen with the ability to translate technical innovation into compelling business value for executives, developers, and enterprise buyers
- Exceptional communication, storytelling, writing, and presentation skills
- Experience partnering cross-functionally with Product, Engineering, Business Development, and executive leadership to influence strategy and roadmap
- Highly analytical with experience gathering customer insights, competitive intelligence, and market research to inform business decisions
- AI-native operator who leverages AI to accelerate research, content development, competitive analysis, and commercial execution
- Builder mentality with a bias toward action, intellectual curiosity, and the ability to thrive in a fast-moving, early-stage environment
- Ability to travel as needed for customer meetings, partner workshops, and industry events

**Compliance & Authorization**

- Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
- Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital’s Equal Opportunity and non-discrimination policies and training

**Location:**

- Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

**Compensation:**

- $107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement

**A few things to know about us**

Identity Digital is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.

Product Marketing Manager (Contractor)

United States

Seeking a Product Marketing Manager to lead the commercial narrative for DNSid, focusing on positioning, personas, product launches, and sales enablement. The role involves translating technical innovation into market value and collaborating with cross-functional teams.

Fractional Product Marketing Manager

Marketing

## Integrated Marketing & Market Development (Contractor)

**Department:** Innovation Labs - Bus Development  
**Office:** Unassigned Office  
**Function:** Marketing

**Project Overview:**

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid gives every agent a persistent identity that can be verified wherever the agent operates.

This role orchestrates the entire market development strategy including integrated campaigns, executive thought leadership, website strategy, public relations, conferences, partner marketing and community engagement. They ensure every interaction with customers, partners and developers feels intentional and highly personalized.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

**Scope of Services**

**Marketing Strategy**

- Develop and execute the integrated marketing strategy for Innovation Labs
- Build annual and quarterly marketing plans aligned to commercial priorities
- Manage marketing budget, agency relationships and campaign planning

**Market Development**

- Own the Innovation Labs website and digital experience
- Partner with PR to execute announcements, media strategy and analyst engagement
- Build executive thought leadership programs and speaking strategies
- Develop conference strategy, speaker submissions and event execution
- Launch and manage the Stewardship Council program

**Campaigns & Personalization**

- Create integrated campaigns across customers, partners and developers
- Develop highly personalized executive engagement programs using AI
- Coordinate marketing initiatives with Commercial Operations and Business Development
- Measure campaign performance and optimize marketing effectiveness

**Cross-Functional Leadership**

- Align Product Marketing, Developer Relations, Commercial Operations and Corporate Marketing around one integrated go-to-market motion

**First 12 Months: What Success Looks Like**

- Developed and executed an integrated marketing strategy that aligns Product, Business Development, Commercial Operations, PR and executive leadership around a unified go-to-market motion
- Established Innovation Labs' digital presence through a high-performing website, editorial calendar and integrated campaign engine that supports awareness, engagement and commercial growth
- Successfully planned and executed major product launches, partnership announcements, conferences and executive speaking opportunities with consistent messaging and measurable business impact
- Built a scalable market development engine, including executive thought leadership, partner marketing, Stewardship Council communications and highly personalized account-based engagement
- Established marketing performance metrics and reporting that demonstrate marketing's contribution to awareness, engagement and commercial pipeline
- Positioned DNSid as a recognized thought leader in AI Agent Identity through coordinated PR, analyst engagement, speaking opportunities and strategic content

**Who You Are / What You Bring**

- 8–12 years of experience in B2B technology marketing, integrated marketing, growth marketing or strategic marketing
- Demonstrated success building marketing organizations or programs from 0 - 1, preferably within AI, cloud, cybersecurity, identity or enterprise infrastructure
- Significant experience developing integrated marketing strategies spanning digital, events, PR, analyst relations, executive thought leadership and demand generation
- Strong understanding of account-based marketing, executive engagement and highly personalized B2B marketing
- Experience owning websites, editorial calendars, campaigns, launches and external communications
- Exceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teams
- Excellent executive communication, writing and storytelling abilities
- Experience working closely with Product, Engineering, Business Development, Corporate Marketing and executive leadership
- AI-native operator who uses AI to improve campaign development, personalization, research, planning and execution
- Builder mentality with a bias toward action and comfort operating in a fast-moving startup environment
- Ability to travel as needed for conferences, partner meetings and executive events

**Location:**

Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

**Compensation:**

$107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement


		Integrated Marketing & Market Development Contractor - Careers At Identity Digital	

Chief Marketing Officer

**Project Overview:**

Identity Digital Innovation Labs (IDIL) is building DNSid — the foundational identity layer for the agentic internet. As AI agents become autonomous participants across enterprises, clouds and the public internet, DNSid enables every agent to have a verifiable, DNS-anchored identity.

This role orchestrates the entire market development strategy including integrated campaigns, executive thought leadership, website strategy, public relations, conferences, partner marketing and community engagement. They ensure every interaction with customers, partners and developers feels intentional and highly personalized.

This role reports to the General Manager with a close partnership with the Commercial Lead of Identity Digital Innovation Labs.

**Scope of Services**

**Marketing Strategy**

- Develop and execute the integrated marketing strategy for Innovation Labs
- Build annual and quarterly marketing plans aligned to commercial priorities
- Manage marketing budget, agency relationships and campaign planning

**Market Development**

- Own the Innovation Labs website and digital experience
- Partner with PR to execute announcements, media strategy and analyst engagement
- Build executive thought leadership programs and speaking strategies
- Develop conference strategy, speaker submissions and event execution
- Launch and manage the Stewardship Council program

**Campaigns & Personalization**

- Create integrated campaigns across customers, partners and developers
- Develop highly personalized executive engagement programs using AI
- Coordinate marketing initiatives with Commercial Operations and Business Development
- Measure campaign performance and optimize marketing effectiveness

**Cross-Functional Leadership**

- Align Product Marketing, Developer Relations, Commercial Operations and Corporate Marketing around one integrated go-to-market motion

**First 12 Months: What Success Looks Like**

- Developed and executed an integrated marketing strategy that aligns Product, Business Development, Commercial Operations, PR and executive leadership around a unified go-to-market motion
- Established Innovation Labs' digital presence through a high-performing website, editorial calendar and integrated campaign engine that supports awareness, engagement and commercial growth
- Successfully planned and executed major product launches, partnership announcements, conferences and executive speaking opportunities with consistent messaging and measurable business impact
- Built a scalable market development engine, including executive thought leadership, partner marketing, Stewardship Council communications and highly personalized account-based engagement
- Established marketing performance metrics and reporting that demonstrate marketing's contribution to awareness, engagement and commercial pipeline
- Positioned DNSid as a recognized thought leader in AI Agent Identity through coordinated PR, analyst engagement, speaking opportunities and strategic content

**Who You Are / What You Bring**

- 8–12 years of experience in B2B technology marketing, integrated marketing, growth marketing or strategic marketing
- Demonstrated success building marketing organizations or programs from 0 - 1, preferably within AI, cloud, cybersecurity, identity or enterprise infrastructure
- Significant experience developing integrated marketing strategies spanning digital, events, PR, analyst relations, executive thought leadership and demand generation
- Strong understanding of account-based marketing, executive engagement and highly personalized B2B marketing
- Experience owning websites, editorial calendars, campaigns, launches and external communications
- Exceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teams
- Excellent executive communication, writing and storytelling abilities.
- Experience working closely with Product, Engineering, Business Development, Corporate Marketing and executive leadership
- AI-native operator who uses AI to improve campaign development, personalization, research, planning and execution
- Builder mentality with a bias toward action and comfort operating in a fast-moving startup environment
- Ability to travel as needed for conferences, partner meetings and executive events

**Compliance & Authorization**

- Legal: The Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractor
- Ethics: Services must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital’s Equal Opportunity and non-discrimination policies and training

**Location:**

- Remote within the US (preference for the following states: AZ, CA, CO, DE, MD, MA, MO, NJ, NV, NY, NC, OR, OK, PA, SC, TX, UT, VA, and WA)

**Compensation:**

- $107,000 - $171,000 full-time employee (FTE) salary range, Independent contractor compensation will be paid at a rate based on the agreed-upon engagement

**A few things to know about us**

Identity Digital is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.

Integrated Marketing & Market Development (Contractor)

This role involves orchestrating market development strategy, including integrated campaigns, executive thought leadership, website strategy, public relations, conferences, partner marketing, and community engagement. It requires developing and executing marketing strategies, managing budgets, and coordinating cross-functional teams.

Identity Digital

Jobs

Fractional Product Marketing Manager

Fractional Integrated Marketing & Market Development

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