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Manifest is a modern brand dialogue agency that specializes in content marketing, digital experiences, and performance marketing. With a rich history spanning 30 years, Manifest has evolved from a content marketing company to a pioneer in the industry. The roots of this agency can be traced back to McMurry Publishing and TMG, renowned for their expertise in content marketing, strategy, and creation. Manifest's dedication to innovation and growth is evident in their continuous evolution. By acquiring Manifest Digital, a digital marketing agency, the company has expanded its capabilities and expertise. Today, Manifest helps brands establish effective dialogues with consumers through branded content, publishing, social media, experience design, and performance marketing. With offices in Chicago, New York, Washington D.C., and Phoenix, Manifest understands the importance of connecting with diverse audiences. They craft beautifully-crafted content that combines data-driven insights, strategic inspiration, purposeful distribution, and performance analysis to deliver exceptional results. For brands seeking remarkable outcomes and a partner that has redefined content marketing, Manifest is the agency to call. Contact them today to learn more about their journey and how they can help your brand thrive.

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## About Manifest

Manifest is the operating system for Main Street small businesses. We are the first AI-powered learning and growth platform for SMB entrepreneurs, helping small businesses dream bigger. We pair an AI Companion, a KPI insights dashboard, and human expert coaching across four vertical brands: The Dog Gurus (pet care), LumariPRO (salons and suites), Impart (deathcare), and VetSuite (veterinary).

SMBs represent 50% of U.S. GDP and nearly half of all employment, yet half fail within five years. We exist to change that. We are at approximately $1M ARR, preparing to be Series A ready by January 2027, and building a growth playbook that can be repeated across verticals.

## How We Work

We coach, ask powerful questions, and help the people around us grow. We move fast, prioritize ruthlessly, and reprioritize without ego. We are honest with each other because the mission deserves it.

## Growth Marketing Leader

**Location:** USA (Remote)

**Employment Type:** Part time

**Location Type:** Remote

**Department:** Manifest

## The Opportunity

Our product is landing, retention is strong, and our sales team converts well. The bottleneck is top-of-funnel volume: we currently generate approximately 15–20 free trials per month, and those trials convert well. We now need to increase that volume by 3–4x and acquire 100 new customers by the end of October.

We have relied heavily on paid acquisition over the past 6–9 months. We need a growth leader who can deeply understand the business, product, and market; diagnose what has and hasn't worked; and develop a clear reach strategy across paid search, SEO, affiliate and influencer marketing, retargeting, outbound, and other promising channels.

This is a zero-to-one growth challenge. We are not marketing an established brand or optimizing a mature acquisition engine. We are building awareness and trust from scratch, determining which channels and messages work, and creating playbooks that can be repeated across verticals.

This is an owner's seat. You'll set the strategy, place the bets, and personally run the experiments that matter most. You'll have real ownership, a CEO who makes fast decisions, and an existing team that can help turn winning strategies into repeatable execution.

## What You'll Own

**Reach strategy.** Build the channel and spend plan for pet care first and Pro Beauty second, with playbooks designed to repeat across additional verticals.

**Top-of-funnel growth.** Increase qualified trial volume by 3–4x, with an immediate goal of helping Manifest acquire 100 new customers by the end of October. The focus is reach and acquisition diversification, rather than mid-funnel optimization or product-led growth.

**Message-market fit.** Own positioning and message testing, with an initial focus on two core customer jobs: helping small business owners manage their teams and helping them make more money. Diagnose where messaging stalls, design tests, and get winning messages live in days rather than weeks.

**Channel experimentation.** Test a focused set of channels at a time, including paid search, SEO, affiliate and influencer marketing, retargeting, and outbound. Make fast, evidence-based decisions about what to scale, revise, or stop.

**Measurement.** Establish a disciplined testing cadence, improve measurement in an environment with imperfect attribution and an untrusted CAC, and maintain a weekly scoreboard that makes performance and next steps clear to the entire team.

## First 90 Days: What Success Looks Like

**Days 1–30:** Quickly assess the business, customer, market, and past growth efforts while launching immediate, high-conviction tests. Deliver a clear channel, messaging, and spend strategy that serves as a mutual checkpoint for continuing the engagement.

**Days 31–60:** Build on early results, improve measurement, and scale, revise, or stop initiatives based on performance. Demonstrate measurable growth in top-of-funnel volume.

**Days 61–90:** Deliver meaningful top-of-funnel growth and show a credible path to 3–4x volume, with repeatable playbooks emerging for pet care and Pro Beauty and less dependence on paid acquisition.

## Who You Are

**Strategic and hands-on.** You find the insight, set the plan, and execute it using the resources available.

**A zero-to-one operator.** You have built awareness and customer acquisition for an early-stage business, new venture, or unfamiliar brand.

**Experienced in SMB or D2C growth.** You understand how to reach individuals or small business owners. B2B enterprise-only experience is unlikely to translate.

**Specific and data-driven.** You can name the campaigns and channels you owned, the results they produced, and what you did when performance stalled.

**Fast and disciplined.** You structure experiments to produce useful signals quickly, then scale, revise, or stop based on the evidence.

**A clear communicator.** You provide frequent, concise updates and make performance, risks, and priorities easy to understand.

**AI-native.** You use AI to accelerate research, creative development, testing, and execution.

## Structure

**Engagement:** Fractional, approximately 20+ hours per week. The initial 30-day strategy will serve as a mutual checkpoint. Openness to a future full-time role is welcome but not required.

**Location:** Remote, U.S.-based.

**Reports to:** CEO, working closely with the CPTO and growth and sales team.

**Start:** Immediate.

Operations Manager at Manifest

Anthony McCray

Operations Manager

Growth Marketing Leader @ Workshop Hiring - Jobs

Customer Acquisition

Chief Growth Officer

Seeking a strategic and hands-on Growth Marketing Leader to increase top-of-funnel volume and customer acquisition for Manifest's AI-powered platform for SMBs. The role involves developing and executing a reach strategy across various channels, with a focus on rapid experimentation and scaling successful initiatives. This is a fractional, remote position requiring approximately 20+ hours per week.

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About Manifest

Jobs

Fractional Growth Marketing Leader

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