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On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities. Fueled by customer-recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides in sportswear’s circular economy have attracted a fast-growing global fanbase — inspiring humans to explore, discover and dream on.

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Our mission is to ignite the human spirit through movement.

  

Founded in 2010, On set out to shake up the running industry with a single transformative product, a completely new cushioning technology for running shoes, CloudTec®. Today, On remains innovation and design-led, delivering industry-disrupting premium footwear, apparel, and accessories for high-performance running, outdoor, and all-day activities.

  

Existing at the intersection of performance, design and impact – inspired by athletes, we always look for ‘better’ – something we believe is achieved through continual experimentation, starting again, thinking differently, breaking the mold. Every day our teams continue to cook up trailblazing innovations within our Zurich-based On Lab and across our global hubs from Ho Chi Minh City and Hanoi to Shanghai, Portland, Berlin, Tokyo and beyond.

  

We like to keep creativity and innovation in-house, whether it's to create inspiring marketing campaigns, think up next-gen retail spaces, or take leaps in sustainability and product design – it all comes together to deliver on our mission. At On, we're all believers in the human spirit and what it’s capable of. And with every On product, design and innovation, we set out to inspire humans to Dream On.

Senior Lead - Integrated Marketing (3-month Contract)
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**Location:** New York City

**In short:**

The Senior Lead - Integrated Campaigns role will report to Head of Marketing Management supporting the Training, Tennis, and Movement Lifestyle verticals. As a key member of the North American marketing team, you will own the regional marketing strategy for your assigned verticals, bringing together global brand campaigns, product storytelling, and local initiatives to drive business growth. You will work cross-functionally to maximize marketing's commercial impact, while ensuring the brand shows up consistently and powerfully across all channels. This is a highly collaborative, strategic role that requires strong leadership, executional excellence, and a passion for delivering integrated consumer experiences.

This role is a 3-month contract role and will be available through the end of 2026.

**Your Mission:**

*   Own the end-to-end NA regional marketing strategy for assigned verticals, combining global brand and product campaigns with localized initiatives rooted in consumer insights and regional business needs
*   Activate and optimize marketing initiatives across key channels — including digital, retail, media, events, and influencer partnerships — to maximize commercial impact for your verticals
*   Serve as the primary NA point of contact for global campaign teams, providing input on global brand and product strategies, and owning regional OKRs and key marketing KPIs tied to business outcomes
*   Develop regional "Always On" strategies to extend global brand work into lower-funnel, commercially focused activities, ensuring full-funnel engagement across the consumer journey
*   Lead the regional implementation of priority brand stories across channels, including strategy development, stakeholder alignment, channel planning, budget ownership, and execution management
*   Identify gaps in plans, anticipate cross-functional needs, and proactively influence stakeholders to drive solution-oriented, business-first thinking

**Your Story:**

*   7+ years of experience building and scaling multi-channel, integrated marketing programs across digital, media, influencer partnerships, retail, and events, with proven impact on brand growth and commercial results
*   Deep understanding of consumer journeys, segmentation, product lifecycles, and sales channels; passionate about translating insights into actionable marketing strategies
*   Strong critical thinking skills and bias toward action—you drive ideas forward efficiently, balancing input from multiple stakeholders without losing momentum
*   Skilled at building influence, cultivating cross-functional partnerships, and aligning diverse teams around shared goals
*   Strategic communicator with the ability to set a clear vision, prioritize effectively, and adapt quickly to shifting business needs and timelines
*   Experience owning KPIs and OKRs tied to both brand health and business performance
*   Willingness to travel 30% to On's global hubs and key markets to support key launches, market activations, and cross-functional collaboration

Join us @ On ☁️

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The role involves leading the regional marketing strategy for specific verticals, integrating global brand campaigns with local initiatives to drive business growth. It requires strong leadership and collaboration skills.

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