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Owlet is here to help every parent find more joy in the parenthood journey. Our connected nursery ecosystem of innovative products provides a data-driven, holistic approach to modern parenting.

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Owlet Baby Care is a leading brand that offers a comprehensive baby monitoring ecosystem to ensure peace of mind for your family. With a range of products and services, Owlet makes your days and nights easier. The Dream Duo, Dream Sock, Owlet Cam, Dream App, and more are all seamlessly integrated to provide advanced monitoring capabilities. One of the standout products is the Baby Sleep Monitor, which allows you to track your baby's sleep with precision. The Dream Duo 2, Dream Sock, and Owlet Cam 2 are part of Owlet's most advanced monitoring system yet. These devices track heart rate and average oxygen levels as sleep quality indicators, while also streaming HD video directly to your phone. Owlet's innovative features, including Predictive Sleep Technology, provide timely prompts for naptime based on your baby's age and sleep patterns. You can receive notifications and video clips when any sound, motion, or crying is detected in your baby's room. The Owlet Dream App allows you to view detailed sleep trends and other important data. With Owlet Baby Care, you can enjoy your favorite view of your baby from anywhere, thanks to their state-of-the-art technology and user-friendly interface. Trust Owlet to provide the peace of mind you need as you navigate the precious early years of your baby's life.

Owlet Baby Care

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Owlet is redefining modern parenting with products that bring genuine peace of mind to millions of families worldwide. We obsess over meaningful innovation, because when parents sleep better, everyone does. Owlet is changing the world of parenting with meaningful products that truly make a difference for millions around the world. Owlet has helped more than a million parents keep their children safe, while bringing joy and sleep to the parenting journey. We believe every parent deserves the peace of mind that comes with a better understanding of their baby's needs.

## **Performance Marketing Strategist (Part Time Contractor)**

**Location:** Remote, United States  
**Employment Type:** Part-time Contractor

### **Description**

We are looking for a results-driven Performance Marketing Strategist to lead and manage Owlet's paid media efforts on a part-time contractor basis. This role is responsible for planning, executing, and optimizing paid campaigns across key digital channels: driving customer acquisition, brand awareness, and revenue growth. You will also serve as the primary liaison to our paid media/growth agency, ensuring strategy alignment, accountability, and performance against defined KPIs.

You will report to the Sr. Director, Digital Marketing and collaborate closely with brand, sales, and product teams to ensure paid efforts are integrated, insight-driven, and optimized for impact.

### **Primary Responsibilities**

- Own and manage paid media strategy and execution across channels including paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), display, and emerging platforms.
- Serve as the primary point of contact for our paid media/growth agency, managing day-to-day communication, campaign briefs, performance reviews, and strategic alignment.
- Hold the agency accountable to KPIs including ROAS, CPA, CAC, and revenue targets; identify gaps and ensure continuous optimization.
- Develop and manage media plans, budgets, and forecasts; allocate spend effectively across channels to maximize return.
- Build and maintain full-funnel paid strategies that support customer acquisition, product launches, seasonal campaigns, promotions, and more.
- Lead creative briefing and testing across paid channels; partner with brand and creative teams to develop high-performing ad assets.
- Design and execute A/B testing programs across creative, audiences, bidding strategies, and landing pages to drive continuous improvement.
- Analyze campaign performance across platforms and surface actionable insights and recommendations to internal stakeholders.
- Monitor competitive landscape and stay current on platform changes, algorithm updates, and emerging trends in paid media.
- Collaborate cross-functionally with brand, sales, and product teams to ensure paid campaigns are coordinated and on-brand.

### **Requirements**

- 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; direct-to-consumer experience strongly preferred.
- 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction.
- Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels.
- Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop; experience with additional platforms (Pinterest, YouTube, programmatic) is a plus.
- Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action.
- Experience managing paid media budgets and building media plans that balance efficiency with scale.
- Solid understanding of creative strategy for paid media; you know what makes an ad perform and can brief agency or creative partners effectively.
- Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking.
- Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity.
- Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend.

### **Preferred Qualifications**

- Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space.
- Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition.
- Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar.
- A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works.
- Comfort working in a fast-paced environment with evolving priorities and a lean team.

### **Benefits**

- Fully remote opportunity
- Flex time scheduling

COO, Executive Leader, Margin Optimizer

David Kizer

Chief Operating Officer

Co-Founder & CEO at Owlet Baby Care

Kurt Workman

Co-Founder & CEO

Cofounder

Performance Marketing Strategist (Part Time Contractor)

An online advertising platform developed by Google

Google Ads

Paid Media

Marketing Strategist

Owlet’s digital health infant monitoring platform is transforming the journey of parenting. Owlet (NYSE:OWLT), a small-cap healthcare growth equity, offers FDA-authorized medical and consumer pediatric wearables and an integrated HD visual and audio camera that provide real-time data and insights to parents who safeguard health, optimize wellness, and ensure peaceful sleep for their children.

Since 2012, over 2 million parents worldwide have used Owlet’s platform contributing to one of the largest collections of consumer infant health and sleep data. Owlet continues to develop software and digital data solutions to bridge the current healthcare gap between hospital and home and bring new insights to parents and caregivers globally. Owlet believes that every child deserves to live a long, happy, and healthy life.

Owlet’s baby monitoring ecosystem works together seamlessly to give your family easier days and nights. Shop the Dream Duo, Dream Sock, Owlet Cam, Dream App, and more.

Owlet is redefining modern parenting with products that bring genuine peace of mind to millions of families worldwide. We obsess over meaningful innovation, because when parents sleep better, everyone does. Join a team that builds things that actually matter.

We are looking for a results-driven Performance Marketing Strategist to lead and manage Owlet’s paid media efforts on a part-time contractor basis. This role is responsible for planning, executing, and optimizing paid campaigns across key digital channels: driving customer acquisition, brand awareness, and revenue growth. You will also serve as the primary liaison to our paid media/growth agency, ensuring strategy alignment, accountability, and performance against defined KPIs.

You will report to the Sr. Director, Digital Marketing and collaborate closely with brand,, sales, and product teams to ensure paid efforts are integrated, insight-driven, and optimized for impact.

PRIMARY RESPONSIBILITIES:

- Own and manage paid media strategy and execution across channels including paid social (Meta, TikTok, Pinterest), paid search (Google, Bing), display, and emerging platforms.
- Serve as the primary point of contact for our paid media/growth agency, managing day-to-day communication, campaign briefs, performance reviews, and strategic alignment.
- Hold the agency accountable to KPIs including ROAS, CPA, CAC, and revenue targets; identify gaps and ensure continuous optimization.
- Develop and manage media plans, budgets, and forecasts; allocate spend effectively across channels to maximize return.
- Build and maintain full-funnel paid strategies that support customer acquisition, product launches, seasonal campaigns, promotions, and more.
- Lead creative briefing and testing across paid channels; partner with brand and creative teams to develop high-performing ad assets.
- Design and execute A/B testing programs across creative, audiences, bidding strategies, and landing pages to drive continuous improvement.
- Analyze campaign performance across platforms and surface actionable insights and recommendations to internal stakeholders.
- Monitor competitive landscape and stay current on platform changes, algorithm updates, and emerging trends in paid media.
- Collaborate cross-functionally with brand, sales, and product teams to ensure paid campaigns are coordinated and on-brand.

### Requirements

- 3+ years of hands-on experience managing paid media campaigns across paid social and paid search; direct-to-consumer experience strongly preferred.
- 3+ years of experience working directly with a paid media or growth agency, managing relationships, performance expectations, and strategic direction.
- Proven track record of driving measurable results: customer acquisition, ROAS improvement, CAC reduction, and revenue growth through paid channels.
- Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop; experience with additional platforms (Pinterest, YouTube, programmatic) is a plus.
- Strong analytical mindset: comfortable working with platform data, pulling reports, identifying trends, and translating insights into strategic action.
- Experience managing paid media budgets and building media plans that balance efficiency with scale.
- Solid understanding of creative strategy for paid media; you know what makes an ad perform and can brief agency or creative partners effectively.
- Experience managing or supporting affiliate marketing programs, including affiliate network platforms, partner recruitment, and performance tracking.
- Excellent project management and communication skills; ability to work cross-functionally and manage multiple programs simultaneously in a part-time capacity.
- Customer obsession: you think in acquisition outcomes and relentlessly advocate for efficient, high-quality spend.

WE’D LOVE TO SEE:

- Experience working with a direct-to-consumer brand in the parenting, baby, health, or connected device space.
- Familiarity with subscription or recurring revenue business models and how paid media supports LTV-positive acquisition.
- Experience with attribution platforms and tools such as Triple Whale, Northbeam, or similar.
- A test-and-learn mindset with a track record of experimenting, iterating, and scaling what works.
- Comfort working in a fast-paced environment with evolving priorities and a lean team.

### Benefits

PERKS:

- Fully remote opportunity
- Flex time scheduling

Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

United States

A part-time contractor role for a Performance Marketing Strategist to manage Owlet's paid media efforts, focusing on customer acquisition and revenue growth.

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Fractional Performance Marketing Strategist

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