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Pencil is Marketing's AI Operating System. We help enterprise brands aggregate AI models, enforce governance, and scale creative and media, safely. From insight to production to distribution, we unify the entire marketing workflow in one platform.Most enterprise teams are stuck in pilot purgatory, testing AI tools that never scale, stitching together fragmented workflows, and watching budgets disappear into non-working spend. We built Pencil to end that.We aggregate the best AI models from every provider –OpenAI, Google, Adobe, and more– into a single governed platform. This is what we call the Open Garden: you're never locked into one vendor's roadmap. You get the best model for every use case, today and tomorrow.Our platform unifies the entire marketing workflow –from insight and creative concept through production, governance, and media distribution. Enterprise teams can design, orchestrate, and scale creative systems that hold up in production, across markets and languages, without sacrificing brand control.Act 1 is efficiency. Reduce creative production costs by up to 50%, automate localization, and free up budget buried in agency fees and manual process. Act 2 is growth. Reinvest those savings into media performance –more variants, better ROAS, faster iteration. We believe AI should be a tool for the humans behind great marketing, not a replacement for them. The right tool changes what's possible.SOC2 certified. No-Train policy. IP indemnification. Built for the security, scale, and governance that global brands actually need.Trusted by Diageo, Unilever, Indeed, and L'Oréal. Gartner Cool Vendor 2025.Founded in 2018. Part of The Brandtech Group since 2023.

Pencil

## About Pencil

Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.

We're called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

## About The Brandtech Group

The Brandtech Group's mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.

It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.

Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.

In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).

The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.

## Product Manager - Media - Remote

### Location
EMEA

### Employment Type
Contract

### Location Type
Remote

### Department
Product Management

---

You'll own delivery of a program with a hard Phase 1 window (Sept → Dec): turn the contractual scope into a sequenced backlog, keep the milestone gates honest, and coordinate the moving parts — the squad, the internal teams whose surfaces the product plugs into, an external data-API dependency, and the specialists who will operate the product with enterprise brands. The users are media practitioners; the product only lands if its PM understands their craft — how campaigns are planned and trafficked, how product and creative data flow through the ad platforms, what an agency team actually does with a recommendation. You are the person who keeps the build honest to that reality. This is a permanent position: the program is the first mission, not the job's boundary.

### Key Responsibilities

- Own the backlog: every feature framed as a functional outcome with acceptance criteria a domain-literate reader can sign, written at the ticket, before the dev starts. That is how this team works; the PM is its first guardian.

- Sequence a 3-4 month build with the squad's tech lead, across dependencies on the surrounding Media pod (data engine, agent platform, platform features) and an external data API.

- Run the milestone cadence with program stakeholders: what ships, what's at risk, what's descoped — early, in writing.

- Own the design track: brief and coordinate the freelance designer, and keep design scoped to the MVP surfaces.

- Prepare the pilot: onboarding flow for the first enterprise clients, operator playbook with the specialists, measurement plan that can tell an impact story.

### Your Background

- Real media-domain knowledge — the non-negotiable: you have worked in or close to paid media, ad platforms or commerce/retail media (agency, brand or ad-tech side), and you can discuss a media specialist's workflow credibly, in their vocabulary, without an engineer or a strategist translating.

- 3+ years of product management on technical products (platforms, APIs, data or AI products).

- Proven delivery against fixed milestones with external stakeholders — enterprise contracts, client commitments, or equivalent.

- Writing as a core skill: tickets, acceptance criteria, milestone updates.

- Based in Europe, CET working hours.

- Nice to have: LLM products and their evaluation · partner-agency squads · both agency-side and brand-side exposure.

### You'll Thrive Here If You Are…

- You'd rather descope early in writing than slip quietly.

- You think a good acceptance criterion is a product artifact, not paperwork.

- You enjoy being the person who knows why every ticket exists — and what it changes for the media team that will use it.

### KPIs/Success Metrics

- Milestone gates met, with risks and descopes surfaced in writing before they bite.

- Ticket quality: acceptance criteria signable by a domain reader without an engineer translating.

- Pilot readiness: first enterprise clients onboarded with a working operator playbook and a measurement plan that can tell an impact story.

CTO and Co-founder at Pencil

Sumukh Avadhani

CTO and Co-founder

Co-Founder & CEO at Pencil

Will Hanschell

Co-Founder & CEO

Chief Operating Officer | Scaling Organisations Without Losing Momentum, Trust or Culture

Tobias Cummins

Chief Operations Officer

Product Manager - Media - Remote @ Pencil - Jobs

Product Manager

The role is for a Contract Product Manager at Pencil, focusing on media. The position is remote, based in Europe, and involves managing a program with a fixed timeline from September to December. Responsibilities include owning the backlog, coordinating with teams, and preparing for enterprise client onboarding. The candidate should have media-domain knowledge and experience in product management for technical products.

Interim Product Manager - Media

Product

Jobs

Interim Product Manager - Media

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