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Shani Darden Skin Care

Founded by celebrity esthetician Shani Darden, Shani Darden Skin Care is a luxury skincare brand known for high-performance, science-backed formulas inspired by over 20 years of clinical expertise. Available through Sephora, Nordstrom, and Violet Grey, we're entering an exciting phase of growth and are looking for a strategic financial leader to help scale the business.

## Position Overview

We are seeking an experienced **Fractional Chief Financial Officer (CFO)** to serve as a strategic partner to our founder and leadership team. This role will oversee financial strategy, forecasting, cash flow management, and operational planning while helping build the financial infrastructure needed to support sustainable growth.

The ideal candidate has experience working with founder-led consumer brands, understands the unique challenges of beauty and omnichannel retail, and can balance strategic thinking with hands-on execution.

## Responsibilities

- Lead annual budgeting, long-range planning, and rolling financial forecasts
- Manage cash flow forecasting and working capital to support business growth
- Develop financial models for product launches, inventory planning, and growth initiatives
- Analyze profitability across DTC, Sephora, Amazon, international, and wholesale channels
- Monitor key financial KPIs including gross margin, contribution margin, inventory turns, and customer acquisition efficiency
- Partner with operations to optimize inventory purchasing and demand planning
- Oversee accounting and month-end close processes to ensure timely, accurate financial reporting
- Prepare monthly financial reporting packages and executive dashboards
- Support fundraising efforts, investor reporting, and board presentations
- Evaluate financing opportunities and capital allocation strategies
- Identify opportunities to improve operational efficiency and profitability
- Establish scalable financial processes, controls, and reporting systems
- Partner closely with marketing and ecommerce teams to evaluate return on investment across customer acquisition, retention, and product launches

## Qualifications

- 10+ years of finance and accounting experience, including CFO or senior finance leadership roles
- Experience with consumer packaged goods (CPG), beauty, skincare, wellness, or luxury consumer brands
- Strong understanding of ecommerce, wholesale, omnichannel retail, and inventory-based businesses
- Experience with financial modeling, forecasting, and cash flow management
- Experience with QuickBooks, NetSuite, or similar ERP/accounting platforms
- Strong analytical and communication skills with the ability to translate financial data into strategic business recommendations
- Comfortable operating in a fast-paced, entrepreneurial environment

## Preferred Qualifications

- Beauty or skincare industry experience
- Experience working with Sephora, Ulta, Amazon, or specialty retail channels
- DTC and ecommerce expertise
- Experience supporting founder-led businesses through periods of rapid growth
- Familiarity with inventory planning, demand forecasting, and supply chain finance

## Engagement

- Fractional / Contract
- Approximately 20 hours per week (flexible based on business needs)
- Remote, with periodic meetings as needed

Founder at Shani Darden Skin Care

Shani Darden

Founder

Fractional CFO

Chief Financial Officer

Financial Reporting

Cash Flow Management

Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care. Her passion for simple, yet effective solutions has earned her clients’ trust and respect in a town where beauty, health, and wellness standards are high.

Shop cult favorite anti-aging products like Retinol Reform™ and Texture Reform™ developed by celebrity esthetician Shani Darden. Achieve your best skin yet with her award winning line and other Shani approved products like the Déesse Pro LED Mask.

**About Shani Darden Skin Care**

Founded by celebrity esthetician Shani Darden, Shani Darden Skin Care is a luxury skincare brand known for high-performance, science-backed formulas inspired by over 20 years of clinical expertise. Available through Sephora, Nordstrom, and Violet Grey, we're entering an exciting phase of growth and are looking for a strategic financial leader to help scale the business.

**Position Overview**

We are seeking an experienced
**Fractional Chief Financial Officer (CFO)**
to serve as a strategic partner to our founder and leadership team. This role will oversee financial strategy, forecasting, cash flow management, and operational planning while helping build the financial infrastructure needed to support sustainable growth.

The ideal candidate has experience working with founder-led consumer brands, understands the unique challenges of beauty and omnichannel retail, and can balance strategic thinking with hands-on execution.

**Responsibilities**

- Lead annual budgeting, long-range planning, and rolling financial forecasts
- Manage cash flow forecasting and working capital to support business growth
- Develop financial models for product launches, inventory planning, and growth initiatives
- Analyze profitability across DTC, Sephora, Amazon, international, and wholesale channels
- Monitor key financial KPIs including gross margin, contribution margin, inventory turns, and customer acquisition efficiency
- Partner with operations to optimize inventory purchasing and demand planning
- Oversee accounting and month-end close processes to ensure timely, accurate financial reporting
- Prepare monthly financial reporting packages and executive dashboards
- Support fundraising efforts, investor reporting, and board presentations
- Evaluate financing opportunities and capital allocation strategies
- Identify opportunities to improve operational efficiency and profitability
- Establish scalable financial processes, controls, and reporting systems
- Partner closely with marketing and ecommerce teams to evaluate return on investment across customer acquisition, retention, and product launches

**Qualifications**

- 10+ years of finance and accounting experience, including CFO or senior finance leadership roles
- Experience with consumer packaged goods (CPG), beauty, skincare, wellness, or luxury consumer brands
- Strong understanding of ecommerce, wholesale, omnichannel retail, and inventory-based businesses
- Experience with financial modeling, forecasting, and cash flow management
- Experience with QuickBooks, NetSuite, or similar ERP/accounting platforms
- Strong analytical and communication skills with the ability to translate financial data into strategic business recommendations
- Comfortable operating in a fast-paced, entrepreneurial environment

**Preferred Qualifications**

- Beauty or skincare industry experience
- Experience working with Sephora, Ulta, Amazon, or specialty retail channels
- DTC and ecommerce expertise
- Experience supporting founder-led businesses through periods of rapid growth
- Familiarity with inventory planning, demand forecasting, and supply chain finance

**Engagement**

- Fractional / Contract
- Approximately 20 hours per week (flexible based on business needs)
- Remote, with periodic meetings as needed

Beverly Hills

Seeking an experienced Fractional CFO to oversee financial strategy, forecasting, and operational planning for Shani Darden Skin Care, a luxury skincare brand.

Shani Darden Skin Care

Jobs

Fractional Chief Financial Officer

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