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Vertu is one of the largest UK motor retailers, with over 200 dealerships nationwide, representing more than 30 of the world's leading manufacturers. From Dunfermline to Truro, Vertu is local to you. Online, on the phone and in our dealerships. Follow to stay up to date with our latest news and announcements 📣

Vertu Motors

At Vertu Motors, we are passionate about delivering exceptional customer experiences and building one of the most recognised automotive retail brands in the UK. As we continue to evolve our brand and strengthen our market position, we are one of the UK's leading automotive retail groups. We operate a customer-facing, highly regulated business with multiple sites across the UK.

## Interim Brand Marketing Director

**12 Month Fixed-Term Contract (Maternity Cover)**

**Location:** Vertu House, Team Valley, Gateshead

**Salary:** Competitive Salary + Excellent Company Benefits

**Reporting to:** Chief Marketing Officer

### Role Overview

As Interim Brand Marketing Director, you will be responsible for defining and delivering the strategic direction for the Vertu brand. You will play a key role in ensuring our reputation remains strong, our creative output remains market-leading and all marketing activity aligns with our brand values, governance standards and commercial objectives. You'll lead a talented team of more than 20 colleagues covering Social Media, PR, YouTube, Content, Graphic Design and Audio-Visual production.

This role is based at our Head Office in Team Valley, Gateshead. We operate a hybrid working model; however, due to the leadership responsibilities of the position, regular office presence is required to support collaboration, stakeholder engagement and team development.

### Key Responsibilities

**Reputation Management**
- Provide strategic leadership across PR, YouTube and Social Media.
- Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling.
- Act as the senior escalation point for reputational, compliance or brand-related issues.
- Drive positive media coverage and increase visibility of the Vertu brand across key audiences.

**Brand Direction**
- Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints.
- Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied.
- Maintain strong brand governance across all channels and stakeholder groups.
- Ensure all activity supports the wider brand strategy and commercial objectives.

**Creative Production & Content**
- Lead the Studio, Content and Audio-Visual teams to deliver compelling, commercially relevant creative assets.
- Oversee the production of advertising campaigns, marketing collateral, video content and branded communications.
- Ensure work is prioritised effectively and delivered to agreed standards and service levels.
- Support SEO growth through the creation of high-quality, data-led content.

**Compliance & Governance**
- Ensure all marketing activity remains fully compliant with regulatory requirements and internal governance standards.
- Provide oversight of FCA compliance across marketing communications.
- Manage brand risk and ensure appropriate approval processes are followed.

**Leadership & Team Development**
- Lead, inspire and develop a team of marketing, creative and communications professionals.
- Set clear objectives, priorities and performance expectations.
- Foster a culture of accountability, collaboration and continuous improvement.
- Support colleague development through ongoing coaching and mentoring.

### What Success Looks Like

- Building prompted Vertu brand awareness in England to 30%.
- Improving engagement with brand campaigns through stronger creative execution and more effective calls to action.
- Supporting SEO growth through the production of approximately 884 new pages of quality content.
- Increasing year-on-year positive PR coverage whilst maintaining strong brand sentiment.
- Delivering social media reach and engagement targets.
- Achieving YouTube performance and ROI objectives.
- Ensuring creative production is delivered on brand and within agreed service level standards.
- Maintaining strong brand governance and FCA compliance oversight.

### Required Qualifications & Experience

- Significant senior-level experience across brand marketing, PR, social media, content and creative leadership.
- Experience leading high-performing in-house creative and communications teams.
- A strong track record of managing agency relationships and delivering integrated marketing programmes.
- Extensive PR and media relations experience, with the ability to elevate brand reputation and build trust with external audiences.
- Exceptional judgement when managing sensitive reputational, compliance or brand-related matters.
- Experience establishing and maintaining brand governance, creative standards and tone of voice across complex organisations.
- Strong commercial awareness and the ability to connect marketing activity to measurable business outcomes.
- A solid understanding of marketing compliance, governance and risk management within a regulated environment.
- Excellent leadership, coaching and stakeholder management skills.

### Desirable Experience

- Automotive retail experience.
- Multi-site retail experience.
- Experience operating within a customer-facing, highly regulated sector.

### Benefits

- Competitive salary.
- Hybrid working environment.
- Company pension scheme.
- Colleague discounts across vehicles, parts and servicing.
- Ongoing professional development opportunities.
- Access to a variety of colleague benefits and wellbeing initiatives.

Head of Talent & Recruitment @ Vertu Motors plc | Performance Management, Recruiting

Stacey McNally

Vertu Motors plc

Head of Talent & Recruitment

Head of Human Resources at Vertu Motors plc

Mark Hetherington

Head of Human Resources

HR Director at Vertu Motors Plc

Matthew Barr

HR Director

HR Manager

Human Resources Shared Services Manager

HR Employee Relations Manager

Operations Manager

Copilot said: Interim Brand Marketing Director

Chief Brand Officer

Brand Marketing

Brand Strategy

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Together We Are 𝗩𝗲𝗿𝘁𝘂... 


Vertu Motors was formed in late 2006 by a team of passionate people who hoped to grow a highly successful motor retail business built firmly on one thing… its people.


We have firmly established ourselves as one of the leading motor retailers in the UK, with turnover exceeding 3 billion and with over 7,500 engaged colleagues in over 200 retail outlets, we are a major player in the market.


Although the team has grown significantly, the passion and determination to succeed and be the best is stronger than ever. Vertu is now the third largest motor retailer in the UK and the future will bring more growth, greater success and more opportunities for our colleagues to develop their careers.


We trade predominantly under the 𝗩𝗲𝗿𝘁𝘂 brand and partner with more major franchises than any other dealer Group in the UK. 

We believe that in order to be the best in your industry, you need to have the best people in your team; provide them with the highest quality training, reward them well and give them the opportunity to develop themselves and their career. These are cornerstones of Vertu and we deliver them to all colleagues today.

Vertu Motors was formed in 2006 and are now one of the largest motor retailer in the UK.

Annual salary: Competitive Salary + Excellent Company Benefits

# **Interim Brand Marketing Director**

**12 Month Fixed-Term Contract (Maternity Cover)**

**Location:** Vertu House, Team Valley, Gateshead  
**Salary:** Competitive Salary + Excellent Company Benefits

At Vertu Motors, we are passionate about delivering exceptional customer experiences and building one of the most recognised automotive retail brands in the UK. As we continue to evolve our brand and strengthen our market position, we have an exciting opportunity for an experienced marketing leader to join our team as **Interim Brand Marketing Director** on a 12-month fixed-term maternity cover contract.

Reporting directly to the **Chief Marketing Officer**, this is a high-profile leadership role with responsibility for shaping, protecting and enhancing the Vertu brand across all customer touchpoints. You'll lead a talented team of more than 20 colleagues covering Social Media, PR, YouTube, Content, Graphic Design and Audio-Visual production, helping to drive brand awareness, engagement and reputation across the UK.

This role is based at our Head Office in **Team Valley, Gateshead**. We operate a hybrid working model; however, due to the leadership responsibilities of the position, regular office presence is required to support collaboration, stakeholder engagement and team development.

## **About the Role**

As Interim Brand Marketing Director, you will be responsible for defining and delivering the strategic direction for the Vertu brand. You will play a key role in ensuring our reputation remains strong, our creative output remains market-leading and all marketing activity aligns with our brand values, governance standards and commercial objectives.

Working closely with the Chief Marketing Officer and wider leadership team, you'll ensure that every aspect of our marketing presence is consistent, effective and supports our long-term growth ambitions.

## **Key Responsibilities**

### **Reputation Management**

- Provide strategic leadership across PR, YouTube and Social Media.
- Protect and strengthen the reputation of Vertu Motors through proactive communications and brand storytelling.
- Act as the senior escalation point for reputational, compliance or brand-related issues.
- Drive positive media coverage and increase visibility of the Vertu brand across key audiences.

### **Brand Direction**

- Lead the strategic direction of how Vertu Motors presents itself across all customer touchpoints.
- Ensure brand positioning, tone of voice, visual identity and creative standards are clearly defined and consistently applied.
- Maintain strong brand governance across all channels and stakeholder groups.
- Ensure all activity supports the wider brand strategy and commercial objectives.

### **Creative Production & Content**

- Lead the Studio, Content and Audio-Visual teams to deliver compelling, commercially relevant creative assets.
- Oversee the production of advertising campaigns, marketing collateral, video content and branded communications.
- Ensure work is prioritised effectively and delivered to agreed standards and service levels.
- Support SEO growth through the creation of high-quality, data-led content.

### **Compliance & Governance**

- Ensure all marketing activity remains fully compliant with regulatory requirements and internal governance standards.
- Provide oversight of FCA compliance across marketing communications.
- Manage brand risk and ensure appropriate approval processes are followed.

### **Leadership & Team Development**

- Lead, inspire and develop a team of marketing, creative and communications professionals.
- Set clear objectives, priorities and performance expectations.
- Foster a culture of accountability, collaboration and continuous improvement.
- Support colleague development through ongoing coaching and mentoring.

## **What Success Looks Like**

Working alongside the wider marketing leadership team, you will help deliver key objectives including:

- Building prompted Vertu brand awareness in England to 30%.
- Improving engagement with brand campaigns through stronger creative execution and more effective calls to action.
- Supporting SEO growth through the production of approximately 884 new pages of quality content.
- Increasing year-on-year positive PR coverage whilst maintaining strong brand sentiment.
- Delivering social media reach and engagement targets.
- Achieving YouTube performance and ROI objectives.
- Ensuring creative production is delivered on brand and within agreed service level standards.
- Maintaining strong brand governance and FCA compliance oversight.

## **About You**

We are looking for a proven senior marketing leader who combines strategic thinking with strong operational delivery and people leadership skills.

You will ideally have:

- Significant senior-level experience across brand marketing, PR, social media, content and creative leadership.
- Experience leading high-performing in-house creative and communications teams.
- A strong track record of managing agency relationships and delivering integrated marketing programmes.
- Extensive PR and media relations experience, with the ability to elevate brand reputation and build trust with external audiences.
- Exceptional judgement when managing sensitive reputational, compliance or brand-related matters.
- Experience establishing and maintaining brand governance, creative standards and tone of voice across complex organisations.
- Strong commercial awareness and the ability to connect marketing activity to measurable business outcomes.
- A solid understanding of marketing compliance, governance and risk management within a regulated environment.
- Excellent leadership, coaching and stakeholder management skills.

### **Desirable Experience**

- Automotive retail experience.
- Multi-site retail experience.
- Experience operating within a customer-facing, highly regulated sector.

## **Why Join Vertu Motors?**

This is an exciting opportunity to join one of the UK's leading automotive retail groups and make a meaningful impact during a significant period for the business.

In return, you can expect:

- Competitive salary.
- Hybrid working environment.
- Company pension scheme.
- Colleague discounts across vehicles, parts and servicing.
- Ongoing professional development opportunities.
- Access to a variety of colleague benefits and wellbeing initiatives.
- The opportunity to lead an experienced and talented marketing team and influence the future direction of the Vertu brand.

If you are a commercially minded marketing leader with a passion for brand building, reputation management and developing high-performing teams, we'd love to hear from you.

**Apply today and join Vertu Motors as our Interim Brand Marketing Director.**

Lamesley

Interim Brand Marketing Director for Vertu Motors, responsible for strategic brand direction and leadership of a marketing team. 12-month fixed-term contract for maternity cover.

Vertu Motors

Jobs

Interim Brand Marketing Director

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